AllAboutThatBrand

Grace Lanni, The Branding Influencer, interviews Susan Chritton, best-selling author. Grace and Susan chat about the generous Personal Branding Strategist community created by William Arruda and it’s transformation to Career Thought Leaders Intl. Susan reveals that personal branding is NOT about become a YouTube star – it’s about learning how to speak on and offline to connect with your ideal audience. Often easier for younger career folks, Susan reminds us that high-level execs are being called forth to share their thoughts directly online – and with video. This is a huge transformation for some execs and yet validates their credibility for the largest workforce today (35%): millennials.

Event production is not for the faint of heart. Wondering how these amazing multi-thousand people events happen seamless without a hitch? It’s probably because Toni Caruso and her team are behind the scenes. A true advocate for speakers and event hosts, Toni provides training to others to ensure they can ‘serve their tribe’. Follow https://carusosignatureevents.com/ to get on Toni’s VIP membership list and various events to support speakers on their journey.

“Personal Branding is dead” … what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear about the future of authentic digital branding for each person – and the need to start sharing via video. Initially enamored with TV ads and how they could move consumers to purchase, William’s career was hopping as a corporate marketing person prior to pioneering the first personal branding certification program to a) share his methodology and b) to create a real community of personal branding experts to spearhead social sharing creating a seamless experience on/offline. Our host, Grace Lanni, first studied William’s program to jump full steam into being what William touts her as the Branding Influencer for Consultants. Both William and Grace agree: No personal brand lives in a vacuum; differentiation & uniqueness are defined by the network.

All About That Brand is honored to be connected with former Miss Singapore, Genecia Alluora of Soul Rich Woman, and learn about her F-words: Being Fabulous, Having Freedom & Financial Independence. With an honoring to her Mother as a key mentor in life and business, Genecia is leading Asian women to scalable online businesses with a game-changing effect. “Just keep working hard and keep at it” is Genecia’s advice for those women she works with who are faced with typical entrepreneurial challenges. Curiously, her brand transition from beauty queen to smart entrepreneur was a strategic and long-term efforts requiring her to deliver ongoing success.

Branding Expert Marc Ensign – The Big Cheese @ Loud Mouse - joins Grace Lanni to rap about their love of music performance and the journey to launching a Branding Firm. Marc created his Personal Brand on Broadway with PR in a music rag and then expanded into Fortune companies with his creative position to get brand attention. Now Marc focuses on speakers, authors and coaches helping them achieve their big, hairy impossible goal.

This week All About That Brand (AATB) Podcast is excited to welcome Kami Guildner, a Connector, Storyteller, and Business Coach who built her career helping women leaders in business find, use, and refine their voices as they seek to create a greater impact in the world. As a former leader inside corporate verticals, Kami discusses her powerful journey away from linear thinking and identity to rediscovering her own creative passions and talents. Don’t miss your chance to hear how Kami’s experiences propelled her toward a more fulfilling career helping women in business be seen and heard in unprecedented ways with the national network and tools she built to provide opportunities where women receive sustained support and empowerment. Learn more about Kami’s work at KamiGuildner.com/ignite.

Multihyphenate (Noun) - A person with a hyphenated profession.

In today’s dynamic world where modes of communication, mediums of connectivity, and the possibilities of matching creativity and execution grow more numerous by the day, we are seeing a rise of renaissance men and women working at the intersections of media, art, and business like never before.

This week on All About That Brand (AATB) Podcast, Grace interviews Jan Bozarth, an author, song-writer, poet, artist, and dreamer that has worked with innovative companies and technologies in film, music, games and toys for over 30 years. Hear Jan describe her efforts as a multifaceted Creative to both build her brands and merge them as she continues to create and work across different fields and business arenas. This week’s episode is a cannot miss for any entrepreneur or business leader that works across industries or passions and is seeking to achieve collective impact and brand identity in the things they do.

** ONLY For AATB subscribers - For a limited time, Jan is offering listeners the opportunity to download her new book “Coded for Greatness,” at her website: HelloAventurine.com. Simply visit the site, sign one, and received a free link to learn more and download the book!

“It’s okay to be powerful.”
On this week’s episode of All About That Brand Podcast, Grace interviews world renown speaking, branding, and media specialist, Tanya Targett Camacho. Tanya is a Global Citizen with roots in England, the Middle East, and Australia. She is a strategist with Visible Impact Now, a Video communication consultancy, and has earned the title of “Media Darling” over her 17 year career driving millions of dollars of earned media and sales growth for her clients and partners around the world.  From empowering women in every part of their business journey, to helping established companies to retool their approach toward disrupting the norm, Tanya offers practical advice for impractical and invisible business challenges. Listen to Tanya’s experiences helping others their through mediums and fashions formerly unseen, and learn more about how to use the uniqueness of your journey to produce quality content that tells stories only you can tell. Don’t forget to subscribe to AATB podcast, and connect with Tanya at www.visibleimpactnow.com/training to learn more.

“Create a living character to meet, not just a company that does things.”

How can strategic relationships grow and refine your brand? What is influencer marketing really, and how can it help your business build dynamic campaigns? Listen to Jennifer Asbury-Hughes, a self-described business match-maker and Founder of Finger Pulse Media, a marketing and brand development firm built for the 21st Century. Hear some of the powerful lessons drawn from Jennifer’s years of experience on everything from taking a scientific approach to measuring and growing digital success strategies, to building a brand that presents “a character to meet, and not just a company that does things.” Jennifer offers her insight working on the ever-changing front lines of creative media and provides a roadmap for business leaders to build connections that can propel them to a new universe of possibility.

Also, don’t miss your chance to access an exclusive opportunity for All About That Brand Subscribers to join Finger Pulse Media’s online community focused on helping you develop partnerships and connections that will broaden your reach, deepen your expertise, and grow engagement for your brand and business! Visit FPM.click/AllAboutThatBrand to learn more.

“Everyone’s important. The secretary one day can own the studio the next.”

This week on All About That Brand Podcast, Grace welcomes author, inventor, and serial entrepreneur, Julie Austin of Creative Innovation Group. Julie is a self-described futurist and business consultant, speaking with business leaders and fortune 500 companies around the country about industry innovation. As an inventor, her own patented product, Swiggies (wrist water bottles) was a NASDAQ product of the year semi finalist and is currently sold by distributors in 24 countries. Hear about Julie’s experiences building successful and not so successful businesses in the face of intellectual property theft, changes in consumer demand, and even global economic downturns. Julie offers insight on how her years of experience in show business and manufacturing have helped her create and sustain multiple income streams; and how those lessons can help others achieve their own success. Julie offers a refreshing take on how entrepreneurs grow and scale their businesses, showing that sometimes instead of singular specialization, it takes flexibility and humility to create innovations from ideas that spark passion.

To connect with Julie, you can visit: CreateForCash.com, SpeakerSponsor.com, and Swiggies.com.