AllAboutThatBrand

“What is your brand cocktail? What will people remember after taking a sip of you?”

On this week’s episode of All About That Brand, we are excited to welcome career coach, professional development guru, and LinkedIn content expert, Ana Lokotkova of CV Labs. A self-described “marketer of people’s professional stories,” Ana joins us to discuss her journey helping people find their dream jobs by addressing professional blindspots, and developing a personal brand that radiates consistency and authenticity. Ana has worked with diverse industry clients around the world, and lives her passion by coaching others toward professional opportunities that allow them to live theirs. Don’t miss your opportunity to hear Ana’s thoughts on how to best use LinkedIn to rejuvenate your business, career, and personal branding, including the pitfalls people often when undervaluing the impact these tools can make all stages of professional achievement.

Our guest this week, Missy Camp Anderson, has had an over 40 year careering in marketing, branding, and entrepreneurship— working with everyone from law enforcement and small businesses, to fortune 500 companies. She has helped countless leaders in business to find their genius, build world class teams, and create strategies that win using her own life experiences reinventing businesses from the ground up.

Missy is now the CEO of of Passion on Purpose, a company focused on helping entrepreneurs to scale their businesses and redefine where their trajectory. Don’t miss this week’s episode not only to learn more about Missy’s work, but to take advantage of an opportunity to attend a 2 day coaching event in Irvine, CA specifically for high potential entrepreneurs and business leaders.

“Letting people see what's in your heart allows them to find strength from what’s in theirs.”

This week features life coach, spiritual teacher, and host of Messy Imperfect Life Podcast, Leigh Keochner. Described as ballsy, vulnerable, and funny as hell, Leigh has spent her career helping people to understand and embrace their purpose by truly owning their authentic selves, including the messy parts. Listen to host Grace Lanni and Leigh talk vulnerably about how your greatest tragedies and challenges can serve as the building blocks of abundant joy, courage, and professional inspiration.

Whether finding your gift, owning your sh*t, or gracing yourself with mindfulness, this week’s conversation offers some powerful brand lessons for making and celebrating the contribution only you can make, and that the world is waiting for.

“You wouldn’t dream it if it wasn’t your path”

After speaking on over 400 stages in less than 4 years, this week’s guest Leisa Reid of Get Speaking Gigs Now, is working to empower and enable aspiring speakers from around the country. And as a trainer, author, wife and mother, she knows a thing or two about navigating the challenges of the business, and avoiding the common pitfalls speaking professionals face.

From defining your audience, to developing a compelling message, Leisa describes the top secrets and tools she uses to help people inspire their audiences and ultimately increase their income through speaking. Don’t miss your chance to learn from Leisa’s top industry strategies and branding superpowers in this week’s All About That Brand Podcast!

“I’m a nurse, I have compassion, and I care about people.”

These are the words of this week’s guest, Dr. Bonnie Clipper (@ThoughtLeaderRN), an author, speaker, and Vice President of Innovation at the American Nursing Association. Despite nurses being overwhelmingly voted the world’s most trusted profession for over 17 years, the over 4 million professionals around the globe still struggle to enshrine themselves with the credibility and notoriety of other medical professions. Using her “branding super powers” that seek to connect and empower, Bonnie describes her efforts to help nurses around the world find their voice and own their transformational role in patient care innovation. From Orange Dreamcicles and Elton John, to personal brand integration, Bonnie describes the lessons, strategies, and experiences that guide her incredible work to change the face of healthcare; one nurse at a time.

Dr. Carol Parker Walsh, Career & Business Consultant, joins Grace Lanni to share her love of Prince, her global speaking events, and upcoming TED talk. Originally a college professor – her brilliance led her to reach out to women in the 40s who climbed a ladder to success and not yet fulfilled are ready for their 2nd Act. Follow Dr. Carol on Facebook & Instagram!

Grace Lanni of All About That Brand Interviews Ruth Klein the Expert Celebrity Brand Strategist to chat about the nuances of developing a book with expert branding and tips/ tricks for online PR to promote an expert to their ‘best fit’ audience. Ruth helps her clients mold their story, their programs, and their book ideas just like the clay she loves so well. She, too, is updating her brand and expanding her Instagram to allow folks to express their brand digitally. Follow Ruth on Instagram: @Ruth.Klein

Grace Lanni of All About That Brand interviews Stefan Werdeger of Career Sharma. Not only a seasoned career coach, Stefan is also a leadership coach and a healthcare executive recruiter. Noticing more and more of his clients have a desire to position themselves for advancement in their career and/or considering a consulting side hustle or full time leap, Stefan has partnered with Grace to deliver a full-service solution to his clients. Listen to Stefan's interview to gain insights on his client successes, the tools he uses to empower direction, and a friendly offer to our listeners.

A personal brand is about who you are, what you have to offer and how you express your values, skills and personality around your name and career. This is why it is important to maintain your authenticity in personal branding and be reminded of the deeper reason behind why you do what you.
Grace Lanni of All About That Brand had a worthwhile conversation with Ruoyun Xu, the founder, CEO of C3nami – a digital marketing firm in Austin, TX. Ruoyun and her team of creatives and analytics strategists are passionate about educating and empowering businesses maintain a curated, authentic brand voice while connecting their online marketing back to their business.
Check out Ruoyun @ c3nami.com & listen fully as we discuss the importance of knowing why you do what you do,creating meaning and expanding the conversation socially and digitally, the value of authenticity and purpose, unique selling points, personal branding and its social impact.

Grace Lanni of All About That Brand raps on Guns n Roses with Cindy Brummer, the founder, CEO of Standard Beagle – a digital marketing firm in Austin, TX. Cindy and her team are like dogs with bones creating expert websites that delight their client’s customers. Clever graphics, opt-ins and messaging ensures folks who land on their sites engage. Check out Cindy @ standardbeagle.com & Listen fully to get a sneak peak from Cindy’s expertise on branding, infringement and her ideas for the future of positioning herself as the front woman to her biz.