“We all feel that way. We all feel like where do we start? You know, you can't do everything every day all the time. So just creating those little habits and little changes.”

On this episode of Startups and Stilettos, host Ingrid Zapata-Read sits down with Allyse Cirillo, Founder and CEO of St. Joe, a clean wellness brand reshaping the beauty industry from the inside out.
After over a decade in corporate product development and a personal health transformation, Alice embarked on a mission to simplify the path to well-being for women everywhere. She opens up about the misconceptions behind “clean beauty,” the science of plant-based formulations, and why transparency and integrity should be the foundation of every skincare brand.
What we talked about:
Different Types of Clean [4:27]
Sitting with Chemists [7:32]
Moving In Silence [12:07]
Spreading The Mission [17:18]
Making One Change [21:36]

Connect with Carlyn:
⁠⁠@carlynbushmanconsulting⁠⁠ on Instagram
⁠⁠Carlyn Bushman⁠⁠ on LinkedIn
⁠⁠Carlyn Bushman Consulting⁠⁠
Connect with Ingrid:
⁠⁠@itsingridsworld ⁠⁠on Instagram
⁠⁠Ingrid Zapata-Read⁠⁠ on Linkedin
⁠⁠Grow With Community⁠⁠
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