“...at some point, things are going to have to change, especially if you want to have kids, because it becomes about something so much bigger than you, than even your mission, but ultimately the family that you're taking care of.”

What happens when the technology designed to connect us starts driving us apart? This week on The Entreprenista Podcast, we sit down with Larissa May — Entreprenista 100 award-winning founder, mental health advocate, and visionary behind Half the Story and Ginko, two groundbreaking movements redefining how families and young people engage with screens.

From launching her first nonprofit out of a dorm room to founding a tech company restoring trust between parents and kids, Larissa has spent over a decade leading the digital wellness revolution — turning her own story of burnout and recovery into a global call for change.

What we talked about:
The Early Days [7:09]
Finding Out as a Founder [13:06]
The Founder of Pinterest [19:49]
No Stupid Questions [25:18]
Download the Ginko App! [30:42]

Connect with Larissa:
Instagram

LinkedIn

Website

Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the 2026 Founders Weekend!

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? Sign up here for a free info session.
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

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“But at the end of the day, like, you know your business the best. And just as you've proven to yourself so quickly building this business, there's no one who knows your brand and your business better than you do.”
JoJo Fletcher and Mallory Patton, co-founders of St. Spritz, turned an Aperitivo-hour obsession into a fast-growing, better-for-you canned cocktail brand. With zero beverage industry experience but endless creativity and determination, these sisters-in-law built a women-founded, family-run company now found on Target shelves nationwide.

In this inspiring conversation, JoJo and Mallory share how a trip to Italy sparked their idea, how they navigated the wild world of beverage compliance and distribution, and why trusting your gut (even over “industry experts”) became their secret weapon. You’ll hear how they built their brand brick by brick—balancing motherhood, partnership, and perfectionism—and how their “departure in every can” philosophy turned into a cult-favorite lifestyle brand.

What we talked about:
Building St. Spritz [5:30]
Having A Mentor [10:50]
Making The Consumer Buy In [17:38]
Using Different Promotional Platforms [27:22]
Getting Into Target [34:47]

Connect with JoJo:
Instagram

LinkedIn

Website

Connect with Mallory:
Instagram

Website

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session.
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

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Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“So I don't think there's a right way or wrong way to handle it. It's just how you need to handle it for yourself.”
In this heartwarming and deeply inspiring episode of The Entreprenista Podcast, we sit down with Susie Sarich, founder and CEO of SusieCakes, the beloved bakery brand known for its nostalgic, made-from-scratch desserts and empowering company culture. From humble beginnings in Chicago to launching over 30 locations nationwide, Susie shares how she turned her grandmothers’ simple wisdom — “work hard and be nice to people” — into the cornerstone of her business and life philosophy.

With honesty, humor, and heart, Susie proves that success isn’t just about the bottom line — it’s about building something meaningful, lifting others up, and believing you can do anything you set your mind to.

What we talked about:
The First Steps [6:06]
Opening Multiple Locations [11:20]
Hiring the Right Person [18:25]
A Unique Interview Style [21:35]
How Susie Cake Helps [25:05]

Connect with Susie:
Instagram

LinkedIn

Website

Are you ready to get the recognition you deserve? Applications close on November 6th. Take the first step toward gaining the visibility and recognition your business deserves. ⁠Start your award application today⁠!

Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the 2026 Founders Weekend!

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“I supported every other brand because, and everybody used to ask me, wow, you promoted this brand and this brand. Aren't you afraid to be your competitor? No. You know, similar audience, but sharing about all different products, everyone wins.”

In this inspiring episode of The Entreprenista Podcast, Anastasia shares her remarkable journey from arriving in the U.S. with no money and no English to building one of the most recognizable beauty brands in the world. From her early days as an esthetician experimenting with the “Golden Ratio” to her game-changing moment on The Oprah Winfrey Show, Anastasia reveals the grit, creativity, and passion behind her American Dream.

She opens up about the lessons that shaped her new book, Raising Brows — a story of resilience, reinvention, and the power of believing in yourself. You’ll hear how she mastered her craft, embraced authenticity, leveraged early social media to grow globally, and why her number-one business secret will always be passion.

What we talked about:
Meeting Oprah Winfrey [6:55]
Working with Her Daughter [10:54]
Being Authentic with Your Craft [16:40]
Life Is Like a Bank Account [21:59]
Anastasia’s New Book [25:05]
Buy Anastasia's book , Raising Brows, today!

Are you ready to get the recognition you deserve? Applications close on November 6th. Take the first step toward gaining the visibility and recognition your business deserves. ⁠Start your award application today⁠!

Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the 2026 Founders Weekend!

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“My strategy was always one foot in front of the other. Just do something and be relentless. And we're all capable of being relentless…”

What if healing your own body could spark a movement that changes an entire industry? Katie Wilson, co-founder of Belli Welli, turned her personal struggle with gut health into a nationwide wellness brand reshaping how we talk about digestion and women’s health. From baking gut-friendly cookies in her kitchen to landing on retail shelves across the country, Katie’s relentless “one foot in front of the other” mindset turned discomfort into innovation — and passion into purpose.

In this episode, Katie shares how her journey from matchmaking to entrepreneurship led her to create a thriving community around authenticity, vulnerability, and deliciously functional snacks. She opens up about building a startup from scratch, navigating fundraising without a plan, and the viral marketing magic that made Belli Welli a breakout success.

What we talked about:
The Perfect Match [5:02]
One Step in Front of the Other [12:15]
Biggest Learning Lessons [19:06]
Being Transparent [24:47]
Evolution of Marketing Strategy [32:55]

Connect with Katie:

Instagram

LinkedIn

Use code ENTREPRENISTA20 for 20% off your BelliWelli order!

Are you ready to get the recognition you deserve? Applications close on November 6th. Take the first step toward gaining the visibility and recognition your business deserves. ⁠Start your award application today⁠!

Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the 2026 Founders Weekend!

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“So if you're listening to this and you're starting a company, my best advice and the companies that I see succeed rapidly and have longevity are companies where the founder knows the audience knows the customer or is the customer.”

What if the key to scaling your business wasn’t about spending more, but about caring more? In this episode, we sit down with Natalie Frank, Head of Marketing and Community at Flodesk, who helped grow the bootstrapped email platform to over $30 million in recurring revenue, without relying on traditional advertising.

Natalie shares how she went from wedding photographer to tech executive, and the powerful philosophy that’s guided her journey: founder-market fit and community over competition. You’ll hear how Flodesk built a loyal audience through authenticity, radical transparency, and empowering small business owners to take control of their marketing.

What we talked about:
Creating a Remote Environment [8:22]
Immerse in the Market [17:21]
Staying with the Customers [24:11]
Honoring Early Customers [34:02]
Signing up for FloDesk [40:37]

Connect with Natalie:
Website

Instagram

LinkedIn

Head to partners.flodesk.com/entreprenista to start your 14-day free trial, exclusively for Entreprenistas.

Are you ready to get the recognition you deserve? The Early Entry rate for the Entreprenista 100 application ends on October 23, 2025. Take the first step toward gaining the visibility and recognition your business deserves. ⁠Start your award application today⁠!

Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the ⁠2026 Founders Weekend⁠!

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“I was like, oh, we need to be able to be the ones to give ourselves permission so that we can keep showing up. And that's the intentional imbalance and hierarchy that I talk about in this. And that is so important for women to understand.”

What if the hustle you’re chasing is actually holding you back from loving the life you already have? In this episode of The Entreprenistas Podcast, we sit down with Amanda Goetz — serial entrepreneur, marketing expert, and author of the upcoming book Toxic Grip.

Amanda opens up about her journey from leading teams at the height of her career, through struggle and burnout, to redefining ambition with intention and joy. She shares her signature framework, “Character Theory,” a practical approach to embracing the many roles we play — CEO, mom, partner, friend — without the guilt of trying to be everything all at once.
What we talked about:

What’s Inside the Book? [5:05]
Different Types of Traps [13:44]
The Non-Negotiables [22:37]
Balancing Ambition and Rest [31:36]
Defining Success on Your Terms [43:20]

Connect with Amanda:
Website

Instagram

LinkedIn

Order a copy of Amanda's book, Toxic Grit!

Try Fyxer and get $25 off your first month!

Are you ready to get the recognition you deserve? The Early Entry rate for the Entreprenista 100 application ends on October 23, 2025. Take the first step toward gaining the visibility and recognition your business deserves. Start your award application today!

Join hundreds of ambitious, purpose-driven founders at The PGA National Resort for a life-changing weekend of inspiration, motivation, and transformation for the 2026 Founders Weekend!

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“...this is my lifestyle right like eating clean is my lifestyle like enjoying every day is my lifestyle so I'm just trying to be me and and be real and show the things that I've just learned, you know, that I've been obsessed with and learned over the years and turn it into something that really brings joy to other people.”

What happens when you take a personal struggle, a deep passion, and a refusal to settle—and turn it into a business that changes an entire industry? In this episode of The Entreprenistas Podcast, we sit down with Loren Castle, founder of Sweet Loren’s, the better-for-you, allergy-friendly baking brand now sold in over 35,000 stores nationwide.

Loren opens up about her journey from battling Hodgkin’s lymphoma in her early twenties to discovering the power of food, and ultimately creating a company that makes healthier eating accessible and delicious. She shares the early hustle of pitching Whole Foods with nothing but homemade cookies and determination, the lessons she learned scaling her brand from a kitchen recipe to a national business, and why purpose and passion are the keys to resilience in entrepreneurship.

What we talked about:
Taking the First Steps [7:55]
Taking THE Meeting [15:59]
Finding Your Mentors [26:07]
Launching a New Product [35:50]
Finding DATA [46:02]

Connect with Loren:
SweetLorens

Instagram

LinkedIn

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“It was our journey and we were quite happy on our journey and we knew that eventually all the things, everything would align and, you know, we would end up where we were meant to end up. But just for us two personally, we were very aligned as to how we wanted to grow the business.”

From $20,000 in seed money to a global brand loved by women everywhere—this is the story of Eberjey. Founders Ali Mejia and Mariela Rovito share how a passion for beautiful, comfortable sleepwear sparked a business that grew into over 1,200 specialty stores worldwide. In this conversation, they open up about the challenges of launching in the pre-social media era, why they chose to stay self-funded, and the lessons learned from trade shows, distribution hurdles, and scaling through both wholesale and e-commerce.
Ali and Mariela also reveal their biggest mistakes (and what they taught them), the creative tools their team relies on, and why focus is key for every entrepreneur. Most importantly, they highlight the power of community—lifting up other women founders and building supportive networks they wished they had when starting out.
What we talked about:
Spreading the Word [8:59]
Changing With the Times [18:15]
Making Small Mistakes [24:42]
Funding a Business Like This [29:58]
Being With the Right Business Partner [42:24]
Connect with Ali and Mariela:
⁠Eberjey⁠

⁠Ali's Linkedin⁠⁠

Mariela's Linkedin
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
Curious about joining the Entreprenista League? Sign up here for a free info session.
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

“People come to me to go not from zero to good, but they come to me to go from good to great.”

What does it really take to build a personal brand that cuts through the noise? In this episode, bestselling author, coach, and host of The Influencer Podcast, Julie Solomon, shares the hard-won lessons behind her business growth and reinvention.

Julie opens up about redefining success, overcoming imposter syndrome, and why messaging, not just content, is the true foundation of your brand. You’ll hear how she helps entrepreneurs articulate their genius, connect with their audience, and own their authority with confidence. Plus, Julie reveals her favorite business tools and the biggest secret that transformed her brand.

What we talked about:

Starting Your Personal Brand [3:10]

The Importance of Messaging [7:48]

Owning Your Genius [19:50]

Momentum Messaging [29:10]

Later This Year? [40:50]

Connect with Julie:

Website⁠

⁠Instagram⁠

⁠LinkedIn⁠

YouTube

DM Julie!

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

Curious about joining the Entreprenista League? Sign up here for a free info session.

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.