Always Be Testing

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Scott Jablonski
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:46 Scott Jablonski: Guest Intro
01:14 NBA: Exciting Challenges
03:18 From Fan to Pro: Insights
05:02 Marketing: NBA vs. NFL
06:46 Kobe's Global Influence
08:08 Dynamics: NBA and NHL
10:23 Sports Business: Economics
13:17 Harvard: Diversity in Decisions
16:24 VC Trends: Interest Impacts
20:46 Tech Evolution: AI Ventures
30:06 Paradox of Choice: Decision Paralysis

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Matthew Gattozzi
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:46 E-commerce Growth Excitement
01:54 Understanding Customer Motivations
03:25 Strategy: Keep It Simple
04:31 Crafting Unique Content
06:22 Exploring Diverse Ad Formats
08:07 Nuances in Ad Creation
10:04 Insights for Effective Ads
12:10 Avoiding Awareness Bias
15:15 Authentic Testimonials Gathered
20:05 Testing Ads' Importance
25:44 Ad Performance: Framing Techniques

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Bobby Callaghan
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:45 Excitement for email and SMS
01:36 Retention marketing deep dive
03:16 Right message, right time focus
04:56 Learning from past mistakes
06:06 Art and science of email marketing
08:07 Benefits of being a generalist
10:36 Subscription model advantages
13:26 Agency insights and future plans
17:04 Effective email subject strategies
20:27 Organic marketing approaches
25:10 Challenges of email attribution

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Tamara Adlin
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction 
01:07 Tamara Adlin, expert in user experience, introduced
02:00 Defining affiliate marketing and performance marketing
03:12 Importance of user experience in affiliate marketing
04:49 Benefits and challenges of affiliate marketing
06:06 UX team's struggle with marketing complexity
07:46 Marketing's role in attracting customers to product
09:27 Convergence of departments for better alignment
11:10 Challenges of executive misalignment in decision-making
12:36 Balancing new customer acquisition and long-term value
14:01 Lack of alignment and support for initiatives
15:10 Involving UX professionals earlier in product design
16:01 UX professionals helping executives make informed decisions

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Chase Mohseni
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction to Always Be Testing podcast
02:05 Exploring the concept of a "vibe check"
06:05 Trusting gut instincts in decision-making
07:50 Dive into surround sound marketing strategies
11:09 Transition from paid marketing to SaaS brand
15:25 Importance of frameworks and personal connections
19:13 Impactful frameworks and the growth loop concept
23:40 Importance of customer feedback and understanding needs
27:31 Building enduring businesses and avoiding quick fixes
30:49 Goals for Heatmap: best CRO software
34:41 Importance of being customer-centric and learning machine
40:02 Educating on CRO impact and predictions for 2024

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Lauren Nemeth
Hype man & Announcer: John Potito

Timestamps:
00:06 Welcoming Lauren Nemeth
00:46 Media perceptions 
01:44 Explaining Twilio's business
03:05 Twilio's diverse clientele
04:44 Shift to sales career
06:15 Ad industry challenges
08:15 Future trends predicted
10:39 Operational rigor emphasized
12:26 Sales skills importance
16:00 Acquisitions and feedback
20:29 Leadership and mentorship
25:06 AI in marketing strategies
30:00 Exploring Nextdoor's Potential
34:11 Closing: personal stories

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Laura Press
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:48 Laura Press introduction
01:23 Laura's industry insights
02:33 PXA's educational goals
04:27 Career paths explored
06:07 Matching strengths to roles
08:03 Accessible education importance
10:22 Digital marketing evolution
13:08 Course creation insights
17:51 New publisher models
23:41 Marketing post-pandemic
29:24 Personal stories shared

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Kalen Bushe
Hype man & Announcer: John Potito

Timestamps:
00:06 Meet the Hosts
00:47 Sales Background Insights
01:44 B2B SaaS Growth Tips
03:30 Marketing Benefits from Sales
04:52 Focus on TrafficGuard
06:31 Challenges in Ad Fraud
08:36 User Journey Analysis
10:55 Affiliate Marketing Transparency
13:22 Cookie Stuffing Insights
16:38 Lead Generation Fraud Issues
22:08 Verifying Conversions with TrafficGuard
30:04 Rugby Love and Connections

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: David Rodnitzky
Hype man & Announcer: John Potito

Timestamps:
00:06 Meet David Rodnitsky
00:47 Past Collaborations Revisited
01:14 Yoga and Life Changes
02:37 PPC Discovery Journey
03:59 Startup Life in Silicon Valley
06:03 Scaling with Diverse Services
07:41 Core Values Highlighted
09:54 Branding and Strategy Insights
13:21 Marketing Trends Discussion
18:04 Culture and Talent Retention
24:10 Emotional Aspects of Selling
30:44 Agency Sales Book Insights

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Jon Blair
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:47 John Blair's introduction
01:44 John's finance background
04:54 D2C strategy at Guardian Bikes
06:44 Launching Free to Grow CFO
09:17 Early entrepreneurial experiences
12:04 Negotiating with Mark Cuban
15:24 Shark Tank's lasting impact
18:40 Balancing acquisition and LTV
22:20 Ad-buying myths debunked
28:48 Revealing unique financial strategies
38:55 Linking marketing with profitability