Always Be Testing

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Amy Crider
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
01:20 Amy's marketing insights
02:31 Career journey unfolds
04:08 Handling global accounts
05:49 Balancing parenthood, career
07:22 Utah Travel Tales
08:16 Building affiliate relations
10:18 Evolving marketing strategies
13:34 B2B marketing deep dive
17:37 Testing marketing strategies
23:15 Prioritizing business improvements

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Patrick Moran
Hype man & Announcer: John Potito

Timestamps:
00:06 Podcast kickoff introduction
00:49 Casual football discussion
01:49 Patrick's marketing expertise
03:06 Growth marketing evolution
05:06 Challenges in multi-device ads
07:01 Retention strategy insights
09:59 Analyzing LTV and CAC
13:10 Marketing and product synergy
17:01 Budgeting for marketing impact
22:01 Effective testing and ROI
27:10 Creative content's crucial role
32:40 Aligning expectations in management

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Rabah Rahil
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:48 Office vibes discussed
01:35 E-commerce journey begins
05:10 Insights on Instagram ads
09:09 Scaling ad challenges
15:08 Transparency in business
20:24 Valuing individuality
25:39 Affiliate marketing dynamics
30:24 Startup and team culture
35:25 Concept of living gaps
44:27 Ad creativity explored
53:06 Closing remarks and plugs

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Andrew Covato
Hype man & Announcer: John Potito

Andrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has experience in ad tech and measurement at VC-backed start-ups Google eBay and Meta.

Timestamps:
00:06 Meet Ty and Andrew
00:51 Discussing Growth by Science
01:40 Andrew's ad tech insights
03:04 Ad spending and ROI
04:13 Ad buying mistakes
05:41 Smarter measurement tools
07:36 Testing's role in marketing
09:07 Netflix's testing culture
11:23 Geo-testing techniques
14:32 Conversion optimization pitfalls
18:32 Ad tech platform challenges
22:15 Strategies for effective testing
29:33 Networking and website invite

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Dominic Williamson
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:50 Austin Events Buzz
01:58 Analytics Expert Intro
03:45 Geo-Level Targeting
05:49 Geo-Level Holdout Tests
08:34 TV Advertising Challenges
11:13 Digital Channel Flexibility
14:12 Marketing Spend Insights
17:25 Evaluating Media Effectiveness
21:01 Bridging Finance and Marketing
26:16 Advanced Media Measurement
33:12 Third-Party Tools Analysis

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Nicole Phillips
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction 
01:06 Introducing CATCH: AI-powered product recommendation platform
06:42 Value proposition and inspiration behind CATCH
09:18 Evolution of CATCH's platform and new features
11:42 Building trust with customers and target audience
14:43 Monetization strategies and successful brand partnerships
16:24 Free to paid model and VIP option
18:32 Data-driven approach and partnering with brands
20:49 Challenges of building a technical product without expertise
23:03 Personal interests and involvement in local organizations
24:31 Sleepovers in haunted places and concluding remarks

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: George Yuhba
Hype man & Announcer: John Potito

Timestamps:
00:00 - Introduction
02:17 - Journey and Role of Affiliate Marketer George Yuhba
05:33 - Paylode: Publisher Development Expertise
09:27 - Affiliate Marketing Evolution Overview
13:43 - Clearing Affiliate Marketing Misconceptions
18:44 - Enhancing Affiliate Programs
21:11 - George’s checklist of optimizations.;
27:29 - Affiliate Marketing's Future Growth
30:07 - Diversity in Affiliate Marketing
37:44 - Key takeaways from experiences
44:10 - “AHA” moments in experiment testing
47:02 - Fun Facts about George Yuhba

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Brian Marcus
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction 
06:42 Brian Marcus' Experience in Affiliate Marketing
15:54 The Importance of Customer Focus in Marketing
23:40 Brian's Experiences at Google and Teespring
31:00 Qualities of Effective Leadership in Building Teams
36:06 Love for Music and Creating Immersive Experiences
41:27 Collaboration and Inspiration for the Album
46:19 Appreciation for Creativity and Innovation in Music
50:10 Closing Remarks

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Alexa Kilroy
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction to Always Be Testing podcast
01:44 Alexa's unconventional journey into marketing space
04:08 Building a marketing team from scratch
06:38 Success of community engagement at Triple Whale
09:22 Supporting events and experiences for community building
12:11 Importance of genuine community building efforts
15:01 Examples of successful community-building events
18:06 Agile approach and learnings from Triple Whale
20:19 Hiring based on energy and adaptability
23:16 Interviewing process and the "airplane seat principle"
25:31 Optimizing subscription programs for higher customer lifetime value
30:39 Strategies for engaging with the community
35:29 Enhancing customer experience and increasing subscription revenue

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Chris Tradgett
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction: Tye De Grange and Chris Tradgett
01:24 Chris's background: Pub management to affiliate marketing
03:10 Early days of using HTML and print
06:40 BIAT's success and hosting affiliate events
08:28 Lack of transparency in affiliate networks
09:13 Growth of BIAT and working with big programs
10:55 Importance of spare cash capacity for advertisers
12:17 Acquisition of BIAT by Awin and success stories
13:32 Running successful programs and finding affiliates
15:00 Early days of Linkdex and finding affiliates
16:15 Manual SEO analysis and attending conferences
17:44 Benefits of using publisher discovery for recruitment
19:02 Manual tool for analyzing domains and programs
20:48 Partner Marketing Related Products
23:42 Great Value Props in Product
26:28 Working with Visionary and Integrator
29:50 Where do we land in years down the road?
32:40 The problems in an average program
37:14 Server-to-Server Tracking
41:12 Talking about transparency
44:18 Budgets for Affiliate Programs
46:01 Performance Marketing Space of US & UK