Always Be Testing

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Canice Murphy
Hype man & Announcer: John Potito

Timestamps:
00:00 - Introduction to Always Be Testing podcast
04:03 - Explaining programmatic advertising and its advancements
07:03 - Importance of programmatic advertising for all marketers
10:01 - Outcomes and results of programmatic advertising channels
12:14 - Challenges of recent regulatory and browser changes
14:54 - Importance of experimentation in marketing strategies
18:08 - Admiration for brands utilizing programmatic advertising effectively
19:51 - Evaluating the effectiveness and optimizing programmatic advertising channels
22:05 - Predictive modeling and AI in marketing strategies
25:02 - Canice's journey in the programmatic space
27:19 - The transformative impact of AI in advertising
29:20 - Establishing a baseline and effective change management

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Graham Hunter
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction to Always Be Testing podcast
02:05 Graham's background in startups and marketing
07:09 Explaining the benefits of a customer data platform
11:18 The importance of integrating multiple data sources
14:09 Understanding and achieving product-market fit
17:17 Expanding beyond the core customer persona
20:37 Growth strategies and the evolution of startups
24:07 Prioritization and decision-making in growth initiatives
27:20 Advice for getting into growth and startups
29:34 Importance of education and learning in entrepreneurship
31:47 Debunking myths and misnomers in growth
34:07 Gaining buy-in and socializing growth initiatives

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Tomas Saulsbury-Hunter
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction to Tomas
02:39 Overview of Commission Junction and its services
05:23 Importance of implementing a test and learn function
08:01 Setting parameters and budgets for testing
09:59 Allocating budget for testing new publisher models
12:30 Allowing publishers freedom to allocate funds
15:23 Importance of not relying solely on organic growth
18:12 Understanding the holistic downstream value of marketing
21:31 Bringing unexpected elements together for success
24:21 Importance of considering long-term customer value
27:01 Affiliate marketing as the "channel of channels"
29:37 Exploring interesting developments with browser extensions

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Nick Harris
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction and Welcome to Always Be Testing
02:01 Nick Harris shares his career journey
06:30 Importance of a customer-centric mindset
09:30 Challenges of implementing a customer-centric approach
13:02 Building a strong team culture and support
16:04 Simplifying complex matters through patience and listening
19:13 Interpreting test results and making data-driven decisions
23:27 Balancing statistical significance and client decision-making
27:52 Observing team reactions to unrealistic expectations
31:21 Prioritizing work-life balance and valuing employees' lives
35:22 Individualized management styles and embracing failure
39:00 Speaker 3's calm demeanor and simplifying life
42:10 Avoiding emotional manipulation and maintaining stoic behavior

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Brook Schaaf
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction and Welcome to Always Be Testing
01:19 Brooke's Background and Journey in Affiliate Marketing
04:04 The Importance of Independent Tech Vendors
06:13 Challenges of Managing Data in Affiliate Marketing
08:11 The Power of Coupons and Special Offers
11:15 Different Types of Coupon Sites and Strategies
14:06 The Value of Attribution and Measurement
16:13 Rise of Seller Networks in the Amazon Ecosystem
18:15 Benefits and Risks of Seller Networks
21:05 Balancing Commission Rates and Conversion Rates
23:40 Potential Conflicts and Internal Challenges at Amazon
26:24 The Future of Affiliate Marketing and Influencer Collaboration

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Adam Weiss
Hype man & Announcer: John Potito

During and even after his 15-year stint at Rakuten, Adam had a pretty incredible career in the affiliate space and loved working on the publisher side.

How do you Elevate your Partnership Approach? 
How to know if you are in your proper "Consulting Game"? 

Timestamps:
00:00 Introduction to Always Be Testing podcast
06:40 Music preferences: Van Halen and favorite songs
15:07 Understanding publishers and advertisers in affiliate marketing
23:41 Challenges and misconceptions in affiliate marketing
31:13 Strategies for partnership development and revenue growth
34:48 Importance of strategic thinking and leadership skills
38:08 Customer obsession and understanding the industry
41:25 Music preferences and devices
45:29 Conclusion

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Jordan Koene
Hype man & Announcer: John Potito

Jordan is a known Advisor and Growth Executive who also founded PreVisible SEO.

How does AI power Search Engine Results Pages?
Is Google crushing SEO as we know it?

Timestamps:
00:00 - Introduction to Always Be Testing podcast
06:41 - Google's dominance in the search engine results page
12:01 - Importance of trust signals in SEO
16:34 - Addressing personalization demands and privacy concerns
21:10 - The undervalued status of SEO and affiliate marketing
24:52 - Challenges of hiring for SEO and content roles
27:09 - The struggle of aligning content marketing efforts
30:12 - Discussion on the Green Bay Packers' quarterback situation
31:33 - Where to reach out to Jordan

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Tricia Meyer
Hype man & Announcer: John Potito

Tricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect.

How and what to understand about Affiliate Regulatory and Compliance?
How do we view FTC Disclosure from a Legal Perspective? 

Timestamps:
00:00 Introduction to Trisha Meyer and her background
02:10 Discovering affiliate marketing through blogging challenges
04:47 Importance of legal compliance in affiliate marketing
06:45 FTC guidelines and consequences of non-compliance
08:13 Role of intermediaries in ensuring proper disclosure
09:35 Monitoring and enforcing compliance with FTC guidelines
11:26 Consequences of non-compliance and additional red tape
13:12 Importance of contracts in monitoring disclosure compliance
15:13 Discussing challenges with toolbars in affiliate marketing
17:17 The role of the Performance Marketing Association (PMA)
20:14 The dilemma of toolbars and collaboration for solutions
23:45 The need for transparency and data-driven decision-making

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Adam Robinson
Hype man & Announcer: John Potito

Adam is the CEO of Retention.com. 

What is Email-Based Retargeting?
How to spruce up your Email Marketing Game?

Timestamp:
00:00 Introduction and Welcoming Adam Robinson as Guest
01:10 Adam Robinson's Background and Journey in Business
03:22 Challenges of Competing in a Mature Market
04:20 Developing a Differentiating Feature for Email App
06:21 Impact of Changes in Facebook's Tracking System
07:14 Difficulty in Understanding Tag Management Solutions
08:30 Target Market for New Product and Challenges
09:32 Performance of Email List and Major Customers
10:43 Importance of Efficiency and ROI in Business
11:59 Balancing Value and Pricing in Business
12:24 Lessons Learned and Reflections on Growth
15:14 Changes in Sales Department and Hiring Process

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Michael Kaminsky
Hype man & Announcer: John Potito

Michael is the CEO of Recast and an expert in Media Mix Modeling.

What is MMM?
Why is it so hot right now?
How do you approach Incrementality in Affiliate Marketing?

Timestamps:
00:00 Introduction to Always Be Testing podcast
06:58 Exploring the challenges of measuring marketing effectiveness
14:05 The history and evolution of media mix modeling
19:14 The difficulties and misconceptions of affiliate marketing
23:17 Collaboration and experimentation in affiliate marketing
27:03 The dynamics and negotiation of affiliate partnerships
30:28 The need for better measurement tools and experimentation
34:20 The impact of upfront payment on affiliate marketing
35:58 Experimentation and small changes for marketing success