Always Booked with Vincent Phamvan

Our guest this week on the Destination CMO podcast is Josh Golden, the Chief Marketing Officer at Quad. With more than two decades of experience in marketing, branding, media, and content, he’s currently building on Quad’s history as a commercial printer, and architecting the evolution of Quad as a marketing experience company. Josh’s prior roles include President & Publisher of Ad Age, as well as Vice President, Global Digital Marketing at Xerox. Josh sits down with Vincent to talk about his marketing career journey, how he became a CMO, and what makes it different from other roles he has held in the marketing industry. Josh also shares how his prior role as publisher of Ad Age uniquely informs his CMO work today. 

Later in the conversation, Josh shares his enthusiasm for experimentation in marketing, and the specific approach he uses to set up marketing experiments by focusing on the problem at hand, and then testing various solutions. Josh and Vincent agree, it’s all about finding that balance between gut instincts with data-driven insights, and it takes both to guide the best marketing decisions. 

If you’re interested in the topic of generative AI, and the evolving role of AI in marketing, you’ll want to hear Josh and Vincent’s take on that, as well as the broader world of technological advancements, on content creation and marketing strategies. 

Finally, stick around for the end of this episode where Vincent and Josh discuss the idea of “frictionless marketing” and how brands can build better relationships with their customers by removing points of friction and creating a seamless experience. 

#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #podcastersofLinkedIn #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO 

From engineer to Chief Marketing Officer, our guest this week on Destination CMO brings a unique technical perspective to marketing leadership. Ashley Kramer is the Chief Marketing and Strategy Officer at GitLab Inc. She sits down with Vincent to share how her experience in marketing, product, and technology has enabled her to position GitLab as the leading DevSecOps platform for software innovation. In this episode you’ll hear about Ashley's passion for solving the challenge of positioning and messaging software platforms to technical audiences. Vincent and Ashley also discuss how the current economic environment in tech can inform or change how CMOs should approach marketing. Prior to her CMO role at Gitlab, Ashley developed go-to-market strategies at companies like Alteryx, Tableau, Amazon, and Oracle. On the podcast she shares her advice to other CMO’s about how to shape a “customer-first” marketing organization. ​​

Follow Ashley on LinkedIn https://www.linkedin.com/in/ashleyekramer/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 
Stream more episodes at https://destinationcmo.com/

Podcast produced by https://www.freshpickedstudio.com/

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While our podcast team is out on vacation this week we wanted to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Matt Sutton. When we interviewed Matt back in November of 2022 he was the CMO of Framebridge. Now he’s leading marketing at The Black Tux as their new CMO. We hope you enjoy hearing about Matt’s marketing journey, and we will be back next Tuesday with a brand new episode you won't want to miss!

ICYMI - Destination CMO podcast with guest Matt Sutton (The Black Tux)

From Capital One to Facebook, Framebridge, and now The Black Tux, Matt Sutton is a global performance marketing and brand leader with more than a decade of experience in consumer and business marketing across industries. Matt’s recent work has been featured on CNBC, SharkTank, USAToday, Adweek, AdAge, The Drum, TechCrunch, Entrepreneur, People, and the NY Times. On today’s episode of Destination CMO Matt talks with Vincent about his time at Capital One, and what led to him being recruited at Facebook. As Matt can attest, marketing career paths are often not linear. He shares his experience “wearing different hats” in his various roles as a marketer (including five roles in seven years at Facebook), and the importance of taking calculated risks and making career moves to learn something new. 

Stream new podcast episodes at https://destinationcmo.com/

Follow Matt on Linkedin: https://www.linkedin.com/in/matthewsutton/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by Fresh Picked Studio

https://www.freshpickedstudio.com/

This week on the Destination CMO podcast we have the distinct honor of interviewing Lisa Campbell, the Chief Marketing Officer of OneTrust. Lisa’s impressive background has given her a keen understanding of the art and science of marketing, and she sits down with Vincent on the podcast this week to share how her technical background led her to a successful career as a CMO. 

In addition to her work leading marketing at OneTrust, Lisa also serves as an independent board director at Dropbox. Prior to OneTrust, Lisa spent 18 years at Autodesk, where she most recently served as Chief Marketing Officer and Executive Vice President, Business Strategy & Marketing. Lisa was also Chairman of the Board for the Autodesk Foundation.  

As the forefront of trust initiatives becomes increasingly important for marketers, Lisa offers her expert insights on what marketers need to know about trust and how trust-based marketing can significantly impact brand success.

Data-driven marketing is a goal for all marketing teams, and Lisa shares crucial perspectives on the risks marketers face when they don't fully embrace data. Additionally, we explore why it's imperative for companies to evolve their narrative alongside growth and how a dynamic marketing strategy can reinforce a company's positioning in a competitive landscape.

If you're a marketer looking to expand your horizons, a business leader eager to understand the value of trust-based marketing, or simply curious about the art and science of marketing, this episode is a must-listen.

Follow Lisa on LinkedIn https://www.linkedin.com/in/lisa-hart-campbell/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

This week on the Destination CMO podcast we sit down with Murph Krajewski, currently spearheading the marketing efforts at Capacity. Thanks to Murph’s background in the computer software industry and previous CMO roles at Textel and Sharpen, he brings a wealth of experience and insights to the table for our podcast listeners.

Murph's expertise spans across Contact Centers, SaaS, and Marketing Strategy, making him an ideal guest for anyone looking to gain valuable knowledge in these areas. As we dive into the discussion, Murph sheds light on the concept of "creativity" and its significant impact on marketing leadership and business success.

Later in this episode, Murph and Vincent explore the pivotal role of alignment among revenue teams in the journey towards building a truly successful company. Murph shares his expert perspectives on how vital it is to ensure synergy among different teams to achieve collective goals and drive business growth.

During the interview, we also delve into the strategies to foster alignment within teams. Murph differentiates between "alignment" and "agreement," providing valuable tips on how to effectively build alignment despite varying perspectives and opinions within the organization.

If you're a marketing enthusiast, a CMO looking for proven strategies, or a business leader eager to optimize team dynamics, this episode is an absolute must-listen. Tune in to the full episode on your favorite podcast platform, and don't forget to subscribe to the Destination CMO Podcast for more insightful conversations with industry leaders.

Follow Murph on LinkedIn https://www.linkedin.com/in/murphk/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

Our guest today is Patrick McLean, a seasoned senior private equity who has driven transformational results at some of the largest and most successful brands in the world. His 25+ years of experience includes tenures as the Chief Marketing Officer at TD Bank, Walgreens Company and most recently ecoATM/Gazelle, a private equity backed mobile device reseller. Prior roles also include Vice President, Digital Marketing & Brand Strategy for Capital One Financial. He has also held senior positions at Verizon Communications and Bell Canada. And he was recently named to Business Insider’s list of the “27 Most Innovative CMOs in the World”. On this episode of Destination CMO, Vincent chats with Patrick about having a CMO career that has spanned multiple industries. Patrick shares what it has been like to cross over and have to learn new business models. Patrick also shares his insights and learnings from working for some of the largest and most respected brands in the world. And finally, Vincent asks Patrick about his advice for balancing work and home life throughout your career.

Follow Patrick on LinkedIn https://www.linkedin.com/in/pdmclean/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO 

If you’re a senior marketing leader interested in leveraging your expertise into a Fractional CMO role you definitely want to hear this week’s episode of Destination CMO. Our guest, Mark Evans, is the founder and principal of Marketing Spark, which offers fractional CMO and strategic advisory services to B2B SaaS companies. Mark's approach focuses on positioning, messaging and content-driven growth plans. Mark is also a podcast host and published author, recently coming out with the second edition of his book, Marketing Spark. In this episode, Mark shares with Vincent how his training as a newspaper journalist helped in his career as a marketer. Mark explains why he describes himself as an accidental entrepreneur. Mark says he decided to fully embrace the fractional CMO concept in 2021.You don’t want to miss the end of the interview when Vincent asks Mark if he has ever been tempted to take a full-time marketing leadership position.

Follow Mark on LinkedIn https://www.linkedin.com/in/markev/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

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Our Destination CMO guest this week is Khalid El Khatib, the Chief Marketing Officer at Stack Overflow, where he is responsible for marketing, communications, and advertising initiatives. Throughout his career he’s elevated and transformed the awareness and perception of global brands, with a portfolio that includes General Electric, Goldman Sachs, TED, and Xerox. He began his career working in communications at Teach For America, which fostered his lifelong passion for social impact and volunteering. Khalid sits down with Vincent to talk about the role of modern marketing leaders today, and how CMOs need to be highly cross-functional as they will have an impact on some of the most significant challenges companies face today. Khalid emphasizes how the best CMOs recognize their bias and listen to the experts on their team and organization. And don’t miss the insights in this episode on marketing in the age of AI. Khalid gives his thoughts on how AI will continue to change the way marketers work, automating more tedious tasks and allowing marketers to make decisions based on more sophisticated data, while creating more efficient pathways to scale. And finally, stick around for the end of this episode when Vincent and Khalid discuss how marketers should navigate marketing spend in a market downturn, and how top CMOs are thinking beyond "dollar in, dollar out" marketing strategies.

Stream new podcast episodes at https://destinationcmo.com/

Follow Khalid on LinkedIn:  https://www.linkedin.com/in/khalidelkhatib/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

While our podcast team enjoys a break for the 4th of July we wanted to re-stream this popular episode of the Destination CMO podcast with guest Cristine Kao. We hope you enjoy hearing about Cristine's CMO journey, and we will be back next Tuesday with an a brand new episode you won't want to miss!

ICYMI: Destination CMO podcast with guest Cristine Kao (ABC Fitness)

Passionate about helping companies and communities create healthier lives using information technology, Cristine Kao has more than 20 years of experience in the health sector. Cristine is currently the Chief Marketing Officer at ABC Fitness Solutions. Prior to ABC Fitness Solutions, Cristine has held sales, operations, and marketing positions at Carestream Health, Phreesia, and GE Healthcare where she helped launch award-winning products, create global brands, and open new and niche markets. Cristine has a bachelor’s degree in Science and Business with a Biochemistry option from the University of Waterloo. She is also an alumna of the Harvard Business School. On today’s episode of Destination CMO Cristine talks about positioning marketing as a growth catalyst rather than a cost center, and how this perspective shift can help marketing leaders demonstrate their value within the company. She also talks about the importance of data, especially in PE SaaS. 

Follow Cristine on LinkedIn: https://www.linkedin.com/in/cristinekao/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 
Podcast produced by Fresh Picked Studio https://www.freshpickedstudio.com/

#marketing #marketingcareers #marketingcareer #CMOcareers #fintech #podcast #podcaster #podcastersofinstagram #brandstrategy #brandmarketing #SMB #fullfunnel #fullstack #sustainablegrowth #strategicmarketing 

Our guest this week took an unconventional path from the US Naval Academy and US Marine Corps to the world of marketing. David Minifie shares how his military background shaped his leadership skills and set the stage for his successful career. From his experience at Procter & Gamble and Centene, David shares valuable insights on career development for CMOs. He discusses the three crucial buckets of work that define the CMO role and shares his transition from an in-house CMO to a sought-after marketing consultant. Listen to the full episode to hear David’s unique insights on the various ways organizations can benefit from leveraging fractional CMOs.

Stream new podcast episodes at https://destinationcmo.com/

Follow David on LinkedIn:  https://www.linkedin.com/in/c-david-minifie-50250a/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO