Always Booked with Vincent Phamvan

Our guest today is David Franzen-Rodriguez, vice president of marketing at Everyware. David is an award winning, Forbes published marketer and sales strategist. In his career, as both a business owner and CMO, he has led transformative change in both scaled businesses and start-ups that are at inflection points in their growth. Discussing his career on the Destination CMO podcast, David explains why he considers himself a brand marketer in the broader sense, because of his keen focus on changing established behaviors and ways of thinking. He also shares his expertise in leveraging data, analysis, storytelling and pattern recognition, working across multiple industries, from fintech, healthcare, consumer goods to logistics and finance. David also shares the most important qualities a CMO has to have to succeed, and the qualities he specifically looks for in a company before working with them.

Follow David on LinkedIn: https://www.linkedin.com/in/david-franzen-rodriguez/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

As the Chief Marketing Officer of Brightcove, Jennifer Griffin Smith is motivated by discovering the possibilities technology can offer, and building communities of like-minded people who can share stories, be inspired, and learn from each other. Jennifer is an international marketing executive with more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. Before joining Brightcove, Jennifer held CMO positions at Alfresco Software, Software AG, Workhuman, Avid Technology, and Progress Software. On the Destination CMO podcast she shares the best career advice she ever received, and the specific advice she would give to someone working towards the CMO role. Also in this episode, Jennifer and Vincent discuss how the role of marketer has changed in recent years, and how the streaming industry has changed during that time as well. Jennifer explains that, as streaming takes hold, every company needs to act and think like a media company. You’ll have to listen to the full episode to hear why and how. 

Follow Jennifer on LinkedIn https://www.linkedin.com/in/jennifergriffinsmith/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Doug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals. Doug is the Vice President & Chief Marketing Officer for Pearle Vision, a role he has held since 2012. Prior to that Doug has led assignments from the NHL, Food Network, Warner Bros., W Hotels and Reebok. As the Director of Marketing and Creative Services at Avon Products, Inc. Doug  launched “mark.,” a domestic and international lifestyle brand targeted to young women. “mark.” was an immense success, amassing $118 million in sales in its first 18 months. From Avon, Doug continued his track record of building brands, maturing the Victoria's Secret Pink brand from test market to a $400 million national brand as their Vice President of Marketing. His recent work at Pearle Vision leading the brand transformation has been recognized in Entrepreneur Magazine, earned him placement on several "Top Marketers" lists, and his work is currently the subject of a Harvard Business School case study on brand rejuvenation. On this episode of Destination CMO Doiug explains what “thinking human” means when it comes to marketing. The difference between working as a performance marketer vs. brand marketer, and how to define what success looks like on your career path. 

Follow Doug on LinkedIn: https://www.linkedin.com/in/dougzarkin

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Passionate about helping companies and communities create healthier lives using information technology, Cristine Kao has more than 20 years of experience in the health sector. Cristine is currently the Chief Marketing Officer at ABC Fitness Solutions. Prior to ABC Fitness Solutions, Cristine has held sales, operations, and marketing positions at Carestream Health, Phreesia, and GE Healthcare where she helped launch award-winning products, create global brands, and open new and niche markets. Cristine has a bachelor’s degree in Science and Business with a Biochemistry option from the University of Waterloo. She is also an alumna of the Harvard Business School. On today’s episode of Destination CMO Cristine talks about positioning marketing as a growth catalyst rather than a cost center, and how this perspective shift can help marketing leaders demonstrate their value within the company. She also talks about the importance of data, especially in PE SaaS. 

Follow Cristine on LinkedIn: https://www.linkedin.com/in/cristinekao/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Our guest today is Mike Volkin, an entrepreneur, consultant, and top-rated freelancer for Upwork. As a fractional CMO and entrepreneur coach Mike has consulted with more than 400 companies. He’s also an Army veteran, speaker, and author of 6 books -one bestseller. As a serial entrepreneur, he has built and sold 6 of his own companies. Today on Destination CMO Mike explains the strategy that led him to becoming one of the top-rated freelancers on Upwork. Mike also shares his advice for how entrepreneurs can build their freelancing careers, increase their revenue, and create passive income streams. 

Stream new podcast episodes at https://destinationcmo.com/

Follow Mike in LinkedIn: https://www.linkedin.com/in/mikevolkin/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Mike’s website: https://mikevolkin.com/

Mike’s Freelancer Masterclass: https://www.udemy.com/user/mike-volkin/
Mike’s Upwork page: https://www.upwork.com/o/companies/~01af2160832b7a00eb/

With more than 20 years of executive experience, Lisa Joy Rosner is an expert at developing metrics-driven marketing solutions for public and start-up companies. In her current role as the Senior Vice President of Brand and Digital Marketing at Oracle, she passionately advocates for customers, teams, and revolutionary ideas. Throughout her senior marketing career, Lisa Joy’s teams have included customer, sports, and industry marketing, as well as brand experience design and global advertising in B2B SaaS, MarTech, AutoTech, IoT, Security, Big Data Analytics, and E-Commerce. On today’s episode of Destination CMO, Lisa shares her thoughts on how important it is to have a flexible career plan for yourself, and that her business and career philosophy is centered on resilience. On the podcast she tells us “you can always change the path you're on.” 

Stream new podcast episodes at https://destinationcmo.com/

Follow Lisa Joy on LinkedIn: https://www.linkedin.com/in/lisajoyrosner/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

From Capital One to Facebook, Framebridge, and now The Black Tux, Matt Sutton is a global performance marketing and brand leader with more than a decade of experience in consumer and business marketing across industries. Matt’s recent work has been featured on CNBC, SharkTank, USAToday, Adweek, AdAge, The Drum, TechCrunch, Entrepreneur, People, and the NY Times. On today’s episode of Destination CMO Matt talks with Vincent about his time at Capital One, and what led to him being recruited at Facebook. Matt shares his experience “wearing different hats” in his various roles as a marketer (including five roles in seven years at Facebook), and the importance of taking calculated risks, and making career moves to learn something new.

Stream new podcast episodes at https://destinationcmo.com

Follow Matt on Linkedin: https://www.linkedin.com/in/matthewsutton/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Watch the video of this episode on LinkedIn Live: https://www.linkedin.com/video/live/urn:li:ugcPost:6765659157967327232/?actorCompanyId=3644786

Follow Jack Kelly on LinkedIn: https://www.linkedin.com/in/jackkellywecruitr/

Jack and Vincent discuss the economy, latest job's report, and the transformation in how QR codes and the pandemic are changing the way marketers transition from physical to digital marketing campaigns.

Free Marketing Training: Vyten.com/free-training

Brendan Rogers is currently the Founder & Managing Partner of 2 a.m. [Ventures x Talent]. 2.a.m. is a pre-seed, industry-agnostic micro fund investing in ambitious founders from all over the world, as well as placing 10x talent in early-stage, high growth startups. Previously, Brendan Co-Founded Wag! the mobile dog walking app that disrupted the global pet service space. Wag! has raised over $360 million in venture capital, most recently $300 million from Softbank's Vision Fund.

Brendan is an active advisor and mentors many companies, accelerators, and universities in the LA/Silicon Valley area. He is a frequent contributor to Forbes, a speaker at national conferences, and has appeared on some of the top podcasts in the industry.

Show Notes & Transcript: http://vyten.us/high-brendan

Follow Brendan on LinkedIn: https://www.linkedin.com/in/brendan-rogers-4b1a02158/

Join Vyten Student or Vyten Plus: https://vyten.com/membership-pricing/

Free Marketing Training: http://vyten.com/free-training

US or Canada? Text Vincent: +1 615-667-8433 

How to foster career change in 5 easy steps

Instagram/ IGTV: @VytenCouncil 

FREE Marketing Training session: Vyten.com/free-training

Vyten Student: https://vyten.com/membership-pricing

Text Vincent: +1 615-667-8433

Transcript: https://vyten.com/blogs/job-search-career-podcast/how-to-foster-career-change/