Always Booked with Vincent Phamvan

Join us on this episode as we sit down with Mike Linton, a seasoned marketing executive and board member, renowned for his impactful leadership at Best Buy, eBay, and Farmers Insurance. We delve into the evolving role of the CMO, exploring the critical questions to ask during job interviews and the importance of building relationships with key stakeholders. Mike shares his insights on aligning with the Board of Directors, transitioning from CMO to CEO or a board role, and the invaluable lessons he's learned throughout his career. Tune in to gain valuable career development tips for CMOs and uncover the secrets to driving business success through marketing.

Stream new podcast episodes at https://destinationcmo.com/

Follow Mike on LinkedIn:  https://www.linkedin.com/in/milinton/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO

Muriel Lotto is an experienced senior marketing executive and thought leader who has a passion for solving business problems and driving sustainable growth through strategic marketing. On this episode of Destination CMO, Muriel shares her expertise as a full-funnel, full-stack brand and growth marketer, emphasizing the importance of compelling storytelling and data-driven insights. We delve into Muriel's career journey, including her role as the Chief Marketing Officer of Sightline Payments and her transformative work at Western Union. Muriel is currently a fractional CMO at CMO Syndicate where she’s leveraging her experience and expertise to drive marketing success for small and medium businesses. Stream the full episode to hear Muriel’s valuable advice for fellow marketers and newcomers to the profession on staying relevant in a dynamic industry. 

Stream new podcast episodes at https://destinationcmo.com/

Follow Muriel on LinkedIn: https://www.linkedin.com/in/muriellotto/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

 #marketing #marketingcareers #marketingcareer #CMOcareers #fintech #podcast #podcaster #podcastersofinstagram #brandstrategy #brandmarketing #SMB #fullfunnel #fullstack #sustainablegrowth #strategicmarketing 

In this episode of Destination CMO, we sit down with Madison Nagle, a brand strategy consultant and founder of Madhouse Consulting, where she leads the development of digital-first strategies that engage the conscious consumers of our generation. On our podcast, Madison shares her unconventional career path, starting as a fashion model and influencer before transitioning into her current role, predominantly working with mission-driven companies to enhance the brand awareness of their triple bottom line. She discusses her experience at Harvard, where her final project was sold to and used by Revolve, marking a pivotal moment in her career shift. Madison also talks about her work with UNICEF, including the process of shifting their traditional "Trick-or-Treat for UNICEF" campaign into a digital-first approach. Additionally, she shares insights from her recent projects with New York Fashion Week partners, Tresemme and Rakuten. Tune in to hear about Madison's recent collaboration with Guess, launching a sustainability-focused campaign.

Stream new podcast episodes at https://destinationcmo.com/

Follow Madison on LinkedIn: https://www.linkedin.com/in/madisonnagle/
Follow Madison on Instagram https://www.instagram.com/madisonnagle/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

 #marketing #marketingcareers #marketingcareer #CMOcareers #fintech #podcast #podcaster #podcastersofinstagram #digitalfirst #influencermarketing #triplebottomline #brandstrategy #brandmarketing

Aligning sales and marketing is crucial to business success, and our guest this week is an expert on how to create thay synergy. Latané Conant, the CMO of 6sense, is a passionate advocate for marketing leaders, equipping them with effective technology, predictive insights, and empowering thought leadership. As a former software saleswoman, she understands the importance of leveraging data to drive deals, not just leads. Vincent and Latané also discuss the significance of the Chief Market Officer title in today's marketing landscape. Plus, Latané provides valuable tips for sales leaders seeking better alignment with marketing. We also discuss Latané's inspiring book, "The Empowered CMO Board Book," where she shares valuable insights on leadership, marketing, and navigating business in a changing economic landscape.

Follow Latané on LinkedIn https://www.linkedin.com/in/latane-conant/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

 #marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersoflinkedin #Marketingstrategy #brandstrategy #enterprisemarketing #integratedmarketing #sales #softwaresales 

In this episode of the Destination CMO podcast, we welcome Emily Fenech, a seasoned B2B marketing leader with more than 15 years of experience in brand marketing, product marketing, and customer acquisition, Emily has honed her expertise across various industries and companies, from global Fortune 500 organizations to early-stage startups. Emily is currently Head of Marketing at Spinach.io, an early stage startup backed by Zoom, Atlassian, and Y Combinator where she's building go-to-market strategy from the ground up. Emily shares insights on why knowing your audience is crucial for marketers. Listen to the full episode to hear valuable marketing insights, learn about the transformative power of coaching, and discover the lessons startups can offer to larger organizations. 

Follow Emily on LinkedIn: https://www.linkedin.com/in/emilyelkins/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

 #marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersoflinkedin #startups #G2M #Marketingstrategy #brandstrategy #productlaunch #productmarketing, #enterprisemarketing #integratedmarketing #customerexperience

We love talking to Fractional CMOs on this podcast because they offer unique insights about marketing leadership, and often have a diverse background across industries and business models, giving them a deep perspective on marketing challenges and opportunities. Roshni Wijayasinha fits that description precisely. A marketing leader with more than 15 years of experience in the industry, Roshni is the founder of her own Fractional CMO agency, where she works with startups and growing companies to develop their marketing strategies and drive growth. In this episode, we discuss Roshni's pivot to becoming a Fractional CMO, and what drew her to working with startups in particular. We also explore the various industries she has worked in and the similarities and differences between them. Roshni also talks about her passion for teaching and what led her to become an adjunct professor at a local university.

Follow Roshni on LinkedIn: https://www.linkedin.com/in/roshnimichelle/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

#marketing #marketingcareers #marketingcareer #CMOcareers #fintech #podcast #podcaster #podcastersofinstagram

This week on Destination CMO, we sit down with Abby Salameh, the Chief Marketing Officer of CAIS. Abby has over 20 years of experience in the independent wealth ecosystem, and in this episode, she shares her insights on how to develop a successful marketing strategy in the financial industry, and how to develop a successful career as a senior marketing leader. Abby is passionate about helping drive financial advisors towards awareness and adoption of alternative investments, through a tech-enabled marketplace that leads with education. Abby and Vincent discuss the challenges of driving both organic and inorganic growth, and Abby shares her tips on how to build a brand that resonates with your target audience.

Follow Abby on LinkedIn: https://www.linkedin.com/in/abbysalameh/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

 #marketing #marketingcareers #marketingcareer #CMOcareers #fintech #podcast #podcaster

As a Fractional CMO with more than 25 years of experience, Lisa Bratkovich is leveraging her  expertise in direct-to-consumer marketing to lead CMO Syndicate, a global team of senior marketing leaders who work as Fractional or Interim CMO’s. Besides her role as the Founding Partner and Chief Marketing Officer of CMO Syndicate, Lisa is also the CEO of Direct Upside Group, a customer experience transformation consulting practice. On today’s episode of Destination CMO, Lisa shares her decades of experience in direct-to-consumer marketing growth strategy, and specifically subscription business models. You’ll want to listen to the full episode to hear a common misconception that businesses have about subscriptions, and the secret to getting them right. 

Follow Lisa on LinkedIn: https://www.linkedin.com/in/lisabratkovich/

Check out CMO Syndicate: https://www.cmosyndicate.com/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Our guest this week is Kip Knight, the founder and CEO of CMO Coaches, which coaches current and aspiring marketing leaders. He is also Operating Partner at Thomvest Ventures, and a board member with Netbase Quid. He has held positions in brand and marketing at Procter & Gamble, PepsiCo, KFC International, Taco Bell, and EBay. And he’s the author of Learn to Leap: How Leaders Turn Risk into Opportunity, and co-author of Crafting Persuasion: A Leader’s Handbook to Influence Minds and Change Behavior. On this episode of Destination CMO, Kip talks about the biggest mistake he sees marketers making today, and what they should do about it. Vincent and Kip also talk about the changing landscape of marketing, and what they expect to see in the decade ahead. And Kip breaks down the biggest misperception non-marketers have about marketers, and how marketing leaders can change the narrative. 

Follow Kip on LinkedIn: https://www.linkedin.com/in/kipknight/

Check out CMO Coaches at www.cmocoaches.com

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

With more than 20 years in senior marketing roles, Paige O'Neill brings a wealth of knowledge and experience in enterprise software, customer experience, and cloud computing to her current role as the Chief Marketing Officer at Sitecore. Prior to joining Sitecore, Paige has held CMO roles at major brands including the digital workplace platform provider Prysm, as well as IT Consulting firm SDL, and she served as the VP of marketing for Aprimo. On this episode of Destination CMO, Paige shares her advice for someone looking to grow their career as a CMO,  an important lesson she learned right at the beginning of her career, and the professional accomplishment she's most proud of. Don’t skip the last five minutes of the episode, when Paige and Vincent dig into how AI and the metaverse can help solve marketing problems, and Paige shares how she is approaching the challenges and possibilities of new technology from the perspective of a senior marketing leader. 

Follow Paige on LinkedIn: https://www.linkedin.com/in/paigeoneill/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/