Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.  

     Bob Bly is the founder of The Center for Technical Communication. He produces copy, content and marketing for B2B and technical products and services.

“You don't have to be the world's top expert…there may be some people who know more than you do. But that's not your market anyway, your market is the 90% who know less than you do.”

– Bob Bly

Robert W. Bly is a freelance copywriter with more than four decades of experience in direct response and business-to-business marketing. He has written copy for dozens of clients including IBM, Forbes, AT&T, Harvard Business Review, and AARP.

     Bob is the author of 100 books including The Copywriter's Handbook (St. Martin's Griffin) and The Digital Marketing Handbook (Entrepreneur Press). His articles have appeared in City Paper, Cosmopolitan, New Jersey Monthly, Writer's Digest, and many other periodicals. You can email Bob at [email protected], phone 973-263-0562, or visit his website www.bly.com.

Resources or websites mentioned in this episode:

1. Mirasee
2. Bob's website
3. Bob's  LinkedIn

Credits:

Guest – Bob Bly

Co-Producers – Danny Bermant & Geoff Govertsen

Supervising Producer – Cynthia Lamb

Executive producer – Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production by Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

Music and SFX credits: 

• Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

Additional music graciously supplied by Cast of Characters

Episode transcript: Always More to Learn (Bob Bly)  Coming soon. 

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