Alyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually dissected frogs, snot bots, whales, Star Wars, and how Alyson made went from being a pharmacist to a global marketing VP.

For the past three years, Alyson has been on a mission to spread awareness around Intel’s B2B Operations. Before working at Intel, Alyson spent 15 years at Hewlett-Packard which culminated in her role as Vice President of Americas Marketing.