TheInquisitor Podcast with Marcus Cauchi

Amal Ismail: Prevention is Better Than Cure: Lessons In Leadership and Sales From Functional Medicine


Listen Later

Amal Ismail is a functional medicine practitioner. What is #functionalmedicine?

Functional Medicine is a systems biology–based approach that focuses on identifying and addressing the root cause of disease. Each symptom or differential diagnosis may be one of many contributing to an individual’s illness.

Can you see the link between FM and functional selling? We only help the customer solve their problem by treating the causes. By uncovering the root causes of stress and inflammation FM practitioners get to solve "wicked problems" - multiple causes, multiple influence(r)s, changing context and priorities, timing, motivation, commitment, (in)consistency . The parallels between healthy living and healthy business become clear very quickly in this conversation.

Prescription before diagnosis is malpractice.

When you listen to Amal's process she seeks to understand the interplay between complex physiological, psychological and environmental factors to understand the problems at their cause. These have been formed and compounded over many years. Her process starts by listening forensically to her patient. 

It takes a lot of time and effort to form a diagnosis, but instead of shifting the symptoms to another part of the body or stressing another system, you remove the source of the problem and the downstream symptoms stop happening.

If you've worked with me you'll know this is my philosophy towards selling and working with customers. I want to produce elegant, sustainable solutions without the negative unintended consequences.

In sales, if you start by looking for what you have in common, what is working, and looking for balance, working with your partners/customer/peers to find solutions instead of trying to gain dominance and control for you own personal advantage.

Contact Amal on Linkedin via linkedin.com/in/amalismail

She runs free masterclasses: https://us02web.zoom.us/meeting/register/tZElcuyvrT4sH90ZrMHehI91EZ4uVnQu36ct

Amal's Instagram: https://www.instagram.com/amalismail_ifmcp/ The Masterclass registration link: https://us02web.zoom.us/meeting/register/tZElcuyvrT4sH90ZrMHehI91EZ4uVnQu36ct

  • This is the payment link for the group programme: https://amalismailfmp.practicebetter.io/#/60d054562a832607202cbe31/bookings?c=637be3c01f0684a93b9c08af&step=course

    --

    Contact me to be a guest on the show https://calendly.com/marcuscauchi/podcast-planning-call

    If you want to explore how I may be able to help you personally or your team, https://calendly.com/marcuscauchi/let-s-explore-coaching-training

    Happy selling!

    ...more
    View all episodesView all episodes
    Download on the App Store

    TheInquisitor Podcast with Marcus CauchiBy Marcus Cauchi, Laughs Last Ltd

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    23 ratings


    More shows like TheInquisitor Podcast with Marcus Cauchi

    View all
    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    7,001 Listeners

    The High Performance Podcast by High Performance

    The High Performance Podcast

    629 Listeners

    30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski

    30 Minutes to President's Club | No-Nonsense Sales

    389 Listeners

    We Have A Meeting by We Have A Meeting

    We Have A Meeting

    1 Listeners