🔥 Cold calling isn’t dead. Emotionless salespeople are. 🔥

In this episode, Jack Frimston and Zac Thompson break down the cold calling technique that makes grown adults open up, overshare, and say: “I don’t know why I’m telling you this.”

We’re talking therapy-inspired cold calls — using psychology, emotional triggers, and curiosity instead of cringe scripts and fake rapport.

If you’re looking for:
✅ Cold call scripts that feel human
✅ Sales questions that tap into real emotion
✅ How to build trust in 60 seconds
✅ Emotional intelligence in sales
✅ Cold calling tips that actually convert

Then this one’s for you.

👇 LINKS & RESOURCES:
📘 Get the book, Sales Is Therapy: https://shorturl.at/qZB70
📺 Subscribe for psychology-backed sales content: / @wehaveameeting

This is for anyone who’s ever said:
“I hate sounding like a robot on cold calls.”
“I want real conversations — not rehearsed pitches.”
“I wish I could just talk like a human and still sell.”
You’re not alone. We got you.

💡 Subscribe for weekly cold calling tips, mindset shifts & real scripts:
📩 Need help scaling your outbound? Visit www.wehaveameeting.com

• 00:00:00 Introduction & The Role of Emotion in Sales
• 00:00:46 Uncovering Surface-Level Problems
• 00:02:54 Digging Deeper: Emotional and Personal Costs
• 00:04:35 The Five Whys & Getting to the Core
• 00:05:31 Co-Creation and The IKEA Effect
• 00:07:26 Practical Application: Building Solutions Together
• 00:09:37 The OARS Framework for Deeper Listening
• 00:11:21 Wrap-Up, Takeaways & Listener Challenge

Piers Linney: AI Is Changing Business Forever — Most Entrepreneurs Won’t Survive It

Check Out Winn.Ai: https://winn.ai/?utm_source=wham&utm_medium=link&utm_campaign=podcast-july

Artificial intelligence isn’t coming – it’s already here. And according to former Dragons’ Den investor and tech entrepreneur Piers Linney, it’s going to separate the real entrepreneurs from the pretenders.

In this episode of We Have a Meeting, Piers breaks down how AI is rewriting the rules of business – from how you build, scale, and pitch, to what investors are really looking for in 2025 and beyond.

If you’re building a company, raising investment, or trying to stay relevant in the age of disruption, this episode is essential.

🧠 What You’ll Learn:

Why AI will kill half of today’s startups
How to use AI to automate growth, operations, and strategy
The biggest mistake entrepreneurs make when pitching investors
The traits of founders who survive disruption and those who don’t
Piers’ exact framework for spotting a business worth backing
Why “innovation” is often overrated and what really matters
Behind the scenes of Dragons’ Den – what viewers never see
The shift from “ideas” to “execution” in the AI-first world

📈 SEO Keywords:
Piers Linney, AI in startups, how to pitch to investors, Dragons’ Den secrets, business growth 2025, entrepreneur advice, scale-up strategies, future of work, artificial intelligence

🎧 Listen & Subscribe:
📺 YouTube (Full video)
🎧 Spotify | Apple Podcasts | Acast
🔔 Subscribe for weekly conversations with the UK’s top entrepreneurs and investors

🔗 Follow Piers Linney:
🌐 Website: https://www.pierslinney.com
💡 Implement AI: https://www.implementai.io
📘 LinkedIn: @PiersLinney
🎤 Featured on: Dragons’ Den, The Money Makers, Secret Millionaire

Your Turn:
How are you using AI in your business, or are you avoiding it?
Drop a comment. Let’s talk.

• 00:00:00 Introduction & Setting the Stage
• 00:00:43 Meet the Guest: Background and Superpowers
• 00:02:53 AI and the Transformation of Work
• 00:08:41 AI in Business: Risks, Opportunities, and Implementation
• 00:12:23 The Impact of AI on Jobs and Workflows
• 00:15:24 Data, Analytics, and the Unknown Unknowns
• 00:19:33 Creative Work and the Role of AI
• 00:25:20 Societal Impacts: Education, Social Mobility, and Inequality
• 00:35:56 Business, Entrepreneurship, and Adaptation
• 00:43:07 Personal Reflections & Social Mobility
• 00:57:24 Dragon’s Den: Behind the Scenes
• 01:10:22 Closing Thoughts & Where to Find More

🔥 Cold calling isn’t dead. Boring openers are. 🔥

In this episode, Jack Frimston breaks down the cold call openers that are ACTUALLY working in 2025 — backed by psychology, tested in the trenches, and guaranteed to stop the scroll (and the hang-up).

If you’re looking for:
✅ Cold calling tips that actually get replies
✅ Cold call openers that don’t suck
✅ Real-world cold call scripts (not theory)
✅ How to start a cold call without sounding like a robot
✅ B2B cold calling that books meetings

Then this is for you.

👇 LINKS & RESOURCES:
📘 Get the book, Sales Is Therapy: https://shorturl.at/qZB70
📺 Subscribe for real, psychology-backed sales strategies: / @wehaveameeting

This book is for anyone who's ever said:
“I’m not a natural at sales.”
“I hate cold calling.”
“I just want to sell like a human.”
We got you.

💡 Subscribe for weekly sales tips, cold call breakdowns & no-fluff tactics:
📩 Want help scaling your outbound? Visit www.wehaveameeting.com

• 00:00:00 Introduction: The State of Cold Calling in 2024
• 00:00:48 Classic Cold Call Openers: Do They Still Work?
• 00:01:37 Adapting Openers for Different Personality Types
• 00:02:16 Vulnerability and Asking for Help as an Opener
• 00:03:16 Direct Approaches and Handling Rejection
• 00:04:01 Situational Openers: Customizing for Product and Context
• 00:05:21 Creative & Left-Field Openers
• 00:06:24 Recruitment and Saturated Market Openers
• 00:07:12 What NOT to Do: Ineffective Openers
• 00:08:45 Mastering the Tone: Delivery vs. Script
• 00:09:47 Adapting to Prospect Situations and Personalities
• 00:11:35 Weekly Challenge and Closing Remarks

In this episode of We Have a Meeting, hosts Jack Frimston & Zac Thompson sit down with Richard Harpin — founder of HomeServe, investor, and author of Secrets to Building a £Billion Business.

He reveals the 9 principles that helped him go from early failure to building one of Britain’s biggest success stories. Whether you’re a founder, leader, or scaling operator — this is the episode you share, save, and watch twice.

🧠 What You’ll Learn:

How Richard nearly lost it all in Year One
Why “copy and pivot” often beats innovating first
How to choose the right investor (not just any money)
The value of a CoachMent (yes — both a mentor and a coach)
Why paper, post, and catalogues are still king in marketing
When and how to replace yourself as CEO
Going global without going bust
Why evolution, not revolution, drives real growth
The single most underrated leadership tool: a Not‑To‑Do list
These are real, repeatable strategies from 45+ years of wins, losses, and lessons — now passed directly to you.

🎙️ Listen to We Have a Meeting Anywhere:

🎧 Apple Podcasts
🎧 Spotify
🌐 Acast
📺 Subscribe right here on YouTube for new episodes weekly
🔗 Follow Richard Harpin:

Website: https://www.richardharpin.com
Growth Partner: https://www.growthpartner.co.uk
X (Twitter): @richard_harpin

Buy his book here: https://www.amazon.co.uk/How-Make-Billion-Nine-Steps/dp/0349445389
📣 Share this with a founder or business builder — they’ll thank you.
💬 Drop a comment below: Which of Harpin’s 9 rules hit hardest with you?

#RichardHarpin #StartupLessons #WeHaveAMeeting #HomeServe #Entrepreneurship #BusinessPodcast #ScaleUp #BillionaireAdvice #BusinessStrategy

• 00:00:00 Introduction & Reflections on Success
• 00:01:18 Meet the Guest: Entrepreneurial Journey
• 00:02:50 Key Traits of Successful Entrepreneurs
• 00:06:40 The Nine Steps to Building a Billion-Pound Business
• 00:06:46 Step 1: Copy and Pivot
• 00:11:24 Step 2: The Power of Coaching and Mentorship
• 00:14:53 Step 3: Finding the Right Investor
• 00:17:02 Step 4: Bricks, Clicks, and Paper – The Omni-Channel Model
• 00:23:32 Step 5: Hire Your Replacement
• 00:26:59 Step 6: International Expansion
• 00:33:31 Step 7: Evolution, Not Revolution
• 00:37:36 Step 8: Focus and the 'Not To Do' List
• 00:41:45 Step 9: Closing Advice & Next Steps

Most deals die in the fog of “maybe.” If you’ve ever walked away from a sales call wondering where the hell you stand, this episode is for you.

In this episode of Sales Is Therapy, Jack and Zac reveal how top reps gain total clarity in sales conversations, using it to close faster, qualify better, and avoid ghosting.

🧠 You’ll walk away knowing how to:
✅ Spot real buying intent vs polite interest
✅ Ask questions that reveal the full picture, fast
✅ Read emotional buying cues most reps miss
✅ Prevent stalls and indecision before they happen
✅ Turn “I’ll think about it” into a confident yes or no

📈 If you're trying to shorten your sales cycle, close high-ticket deals, or get brutal clarity on every call, this one’s unmissable.

👇 LINKS & RESOURCES:
📘 Get the book, Sales Is Therapy: https://shorturl.at/qZB70
📺 Subscribe for real, psychology-backed sales strategies: https://www.youtube.com/@WeHaveAMeeting

💬 What’s your go-to move for getting clarity on a call? Drop it in the comments.

#SalesClarity #SalesTraining #B2BSales #SalesPsychology #DiscoveryCall

• 00:00:00 Introduction & Setting the Stage
• 00:00:44 Clarity in Sales Conversations
• 00:01:50 Real-World Examples of Clarifying
• 00:03:19 Techniques for Effective Clarification
• 00:05:33 Building Habits of Curiosity and Clarity
• 00:06:36 Challenging Assumptions and Experimentation
• 00:07:50 Managing Expectations in Sales
• 00:09:23 Takeaways & Weekly Challenge
• 00:10:53 Closing Remarks & Prize Announcement

💬 Learn more about Sales Is Therapy: https://shorturl.at/qZB70

The Psychology of Persuasion with Dr Chris Phelps — Cialdini Institute Faculty, Speaker, Influence Expert

What if the difference between a “maybe” and a “yes” had nothing to do with your pitch — and everything to do with science?

This week on We Have A Meeting, we sit down with Dr Chris Phelps, one of the leading global experts on the psychology of persuasion and faculty member of the Cialdini Institute — to decode the real science behind why people say yes, and how to ethically influence with integrity.

Chris doesn’t just talk about Influence — he’s worked alongside Dr. Robert Cialdini himself. If you've ever read Influence: The Psychology of Persuasion, this is your chance to go one level deeper.

We explore:

🧠 The 7 Principles of Influence — and why they work on the brain, not just in the boardroom
🎯 Why salespeople misuse reciprocity, and how to apply it without sounding transactional
🛑 How scarcity, social proof, and authority really affect buyer decisions in 2025
🗣️ Practical ways to build trust, reduce resistance, and create genuine persuasion
📚 What most people misunderstand about Cialdini’s work — and how to fix it

This episode is essential listening for founders, sales leaders, marketers, and anyone trying to persuade without pressure.

🎧 If you’ve ever Googled “how to be more persuasive,” “what are Cialdini’s 7 principles,” or “how to sell without being pushy” — this one’s for you.

🔗 Follow Dr Chris Phelps: https://www.linkedin.com/in/drchrisphelps
📘 Learn more about Cialdini’s Influence Principles: https://www.influenceatwork.com/
🎥 Watch the full episode now: [Insert YouTube Link]
📖 Read Influence: The Psychology of Persuasion (a must for every salesperson): https://amzn.to/3RNTrBU

💬 Learn more about Sales Is Therapy: https://shorturl.at/qZB70

#Cialdini #InfluencePsychology #DrChrisPhelps #SalesIsTherapy #WeHaveAMeeting #RobertCialdini #PersuasionScience #InfluencePrinciples #B2BSales #SalesEthics #FounderTips #PsychologyOfSelling #Reciprocity #SocialProof #EthicalInfluence #SalesTraining #SalesPodcast

• 00:00:00 Introduction & Setting the Stage
• 00:01:06 Meet Dr. Chris Phelps & The Cialdini Institute
• 00:02:46 Influence vs. Manipulation: Key Differences
• 00:05:19 Principle 1: Reciprocity
• 00:10:49 Principle 2: Commitment & Consistency
• 00:15:35 Principle 3: Social Proof
• 00:20:58 Principle 4: Authority & Building Trust
• 00:26:49 Principle 5: Liking
• 00:32:00 Principle 6: Scarcity
• 00:39:10 Principle 7: Unity
• 00:41:49 Universal Application & Cultural Nuance
• 00:42:52 Practical Takeaways & How to Apply These Principles
• 00:44:53 Closing & Where to Find Dr. Chris Phelps

📘 Grab Sales Is Therapy, your guide to human-first selling: https://shorturl.at/qZB70
📺 Subscribe for more no-fluff sales strategies: https://www.youtube.com/@WeHaveAMeeting

🎧 Flashback: How To Close A Sale – Increase Your Closing Rate

Most sales fall apart in the final 10 minutes — not because you messed up, but because you didn’t close like a human.

In this episode, Jack and Zac break down what it really takes to close a sale. No manipulative tactics. No pushy closing lines. Just practical, psychology-backed methods that help buyers say yes — for the right reasons.

You’ll learn:
✅ Why closing starts at the start of the call — not the end
✅ How to read emotional cues and buying signals like a pro
✅ The 3 most common reasons deals stall (and how to unblock them)
✅ How to make “the close” feel like a mutual decision — not a pitch
✅ What the best closers do differently (that no one talks about)

Whether you’re chasing enterprise contracts, booking high-ticket deals, or just want to stop hearing “Let me think about it,” this episode will sharpen your sword.

🎯 Close with clarity. Close with confidence.

💬 More from Sales Is Therapy: https://shorturl.at/qZB70

• 00:00:00 Welcome & Introductions
• 00:00:41 Early Sales Experiences & Misconceptions About Closing
• 00:01:10 The Emotional Side of Closing
• 00:03:33 Framework for an Effective Close
• 00:04:23 Handling Objections & Direct Questions
• 00:06:35 When Prospects Start to Close Themselves
• 00:07:46 Practical Closing Techniques & Language
• 00:08:42 Common Closing Mistakes to Avoid
• 00:11:12 Honorable Mentions & Final Tips

💬 Learn more about Sales Is Therapy: https://shorturl.at/qZB70

The Art of Listening in a Noisy World with Julian Treasure — Author, TED Speaker, Sound Communication Expert

What if the secret to better sales, stronger leadership, and deeper relationships wasn’t in what you say — but how well you listen?

This week on We Have A Meeting, we sit down with Julian Treasure — five-time TED speaker and the global authority on communication and sound — to uncover why listening is a superpower in business, and how to actually master it.

This isn’t about gimmicks or fake nodding on Zoom calls. This is about tuning your attention, refining your voice, and changing how people respond to you forever.

We dive into:

👂 The 5 levels of listening — and how most people never go past level 2
🧠 Why true communication starts in silence, not speech
💬 How to use your voice so people want to listen
🎯 The cost of bad listening in sales, leadership, and life
🛠 Practical ways to train your ears, your voice, and your message

Whether you're a founder, SDR, sales leader or speaker — this episode will help you communicate with impact, cut through the noise, and finally be heard.

🔗 Follow Julian: https://www.linkedin.com/in/juliantreasure
🌐 Learn more: https://www.juliantreasure.com
🎤 Watch his TED Talks (100M+ views): https://www.ted.com/speakers/julian_treasure
📘 Check out How to be Heard: https://amzn.to/3RNTrBU

💬 Learn more about Sales Is Therapy: https://shorturl.at/qZB70

#JulianTreasure #WeHaveAMeeting #CommunicationSkills #SalesListening #Leadership #VoiceMatters #TEDTalks #B2BSales #FounderTips #EmotionalIntelligence #SalesIsTherapy #ListeningIsPower #SalesPsychology

• 00:00:00 Opening Thoughts: Being Right vs. Relationship
• 00:00:56 Meet Julian Treasure: Journey into Sound and Listening
• 00:04:31 The Nature of Listening: Skills, Layers, and Positions
• 00:16:34 Biases, Filters, and Communication Challenges
• 00:18:53 Listening in Sales: RASA, Active Listening, and Silence
• 00:26:59 Sound’s Impact on Emotion, Cognition, and Behavior
• 00:32:44 The Consequences of Not Listening: Society and Environment
• 00:41:36 Practical Sound Exercises and Healthy Environments
• 00:45:11 Compassion, Differences, and Raising Good Listeners
• 00:48:44 Julian’s Book and The Listening Community

📘 Grab Sales Is Therapy, your guide to human-first selling: https://shorturl.at/qZB70
📺 Subscribe for more practical sales strategies: https://www.youtube.com/@WeHaveAMeeting

🎧 Trench Tips: Master Objection Handling with the ACES Framework

Struggling with sales objections? Whether you are facing cold call rejection or tough customer conversations, it is rarely just your script holding you back. It is how you think.

In this episode, Jack and Zac break down the ACERS framework for handling objections (Accept, Clarify, Explore, Redirection, Summarise) and show you how to strengthen your sales techniques using clear communication skills, effective listening and practical problem-solving.

You will learn:
✅ How to accept objections without resistance and reduce tension in the conversation
✅ Why clarifying objections helps uncover the true reasons behind a ‘no’
✅ How exploration reveals deeper customer needs and hidden opportunities
✅ The importance of summarising to confirm understanding and move towards agreement
✅ How real-world examples and analogies can make objection handling easier to apply

This is ideal for anyone in B2B sales, cold calling or customer relationship management who is ready to stop guessing and start using proven strategies.

👂 Listen like your future targets depend on it.

💬 Find out more about Sales Is Therapy: https://shorturl.at/qZB70

• 00:00:00 Introduction and Book Shoutout
• 00:00:41 Explaining the ACERS Framework
• 00:01:44 The Lake Analogy: Understanding Objections
• 00:02:26 Deep Dive: Applying Each Step of ACES
• 00:04:18 Real World Objection Handling Demo
• 00:07:03 Debrief and Key Takeaways

Ancient Wisdom for Modern Business with Donald Robertson — Author, Stoicism Expert, Cognitive Behavioural Psychotherapist

What if the answers to today’s business challenges have been around for over 2,000 years?

In this episode, we sit down with Donald Robertson — one of the world’s leading voices on Stoicism — to explore how ancient philosophy can help you lead, sell and live with greater resilience and clarity. This is not about fluffy quotes. This is the practical mindset that shaped emperors and can shape your success too.

We dive into:

💭 How Stoic principles can transform the way you handle objections and rejection
⚡ Why emotional resilience is the ultimate business superpower
🏛 What Marcus Aurelius can teach us about modern leadership
🛡 How to stay calm and focused in high-stakes sales and business situations
📚 The real-life Stoic techniques that can help you thrive in 2025 and beyond

Whether you are a founder, consultant or sales leader, this episode will help you cut through the noise and build a mindset fit for any challenge.

🔗 Follow Donald: https://www.linkedin.com/in/donaldrobertson
💬 Learn more about Sales Is Therapy: https://shorturl.at/qZB70

#Stoicism #DonaldRobertson #BusinessMindset #SalesResilience #EmotionalIntelligence #Leadership #MarcusAurelius #SalesIsTherapy #WeHaveAMeeting #B2BSales #MindsetMatters #FounderLife #BusinessStrategy

• 00:00:00 Introduction and the Socratic Method in Modern Times
• 00:02:11 The Socratic Method: Double Ignorance and Rhetoric
• 00:08:14 Modern Parallels: Media, Propaganda, and the Need for Questioning
• 00:10:52 Practical Applications: Two Columns and Cognitive Flexibility
• 00:19:07 Fuzzy Wisdom: Beyond Simple Maxims
• 00:26:21 Marcus Aurelius and Stoicism: Misconceptions and Lessons
• 00:32:00 Death, Values, and the Meaning of Life
• 00:45:02 Anger, the Manosphere, and Misguided Self-Improvement
• 00:48:04 Therapy, Responsibility, and the Real Roots of Anger
• 01:01:59 Closing Thoughts and Where to Find More