In this episode, we sit down with Sasha Lord, the founder of Warehouse Project and Parklife Festival, who went from running illegal raves to building the biggest metropolitan festival in the UK and becoming Greater Manchester's first Night Time Economy Advisor.

Sasha breaks down what it really takes to survive in the hospitality industry, from handling petrol bombs and gang intimidation in the early days to navigating police raids, environmental health shutdowns, and complaints from Strangeways Prison. He explains why the nighttime economy is on its knees, how the national insurance increase is destroying venues, and why we're losing one pub every single day in the UK.

We discuss the relationship between music, drugs, and nightlife, why Instagram and TikTok are killing dance floors, and how the energy in clubs has completely changed. Sasha shares stories from the Hacienda, the explosion of house music and ecstasy, and why the best promoters today are the ones who know every staff member's name and stay sober whilst everyone else is partying.

He opens up about selling Warehouse Project and Parklife, why he walked away at 50, and how taking a year off to be a full time dad gave him clarity on what actually matters. We also dive into his legal battle with Matt Hancock during the pandemic, why the 10pm curfew and scotch egg rule were absolute nonsense, and how he forced the government to reverse both decisions in the High Court.

If you're trying to build something from nothing, navigating a tough industry, or wondering whether success is worth the sacrifice, this episode will give you the unfiltered truth from someone who's lived it all.

More from Sasha:
Book: Dance Floor by Sasha Lord, available on Amazon; https://www.amazon.co.uk/Tales-Dancefloor-bestselling-nightclub-Manchester/dp/0008656355/ref=asc_df_0008656355?mcid=44d5ec39cea03c0cabe7aa392389e106&tag=googshopuk-21&linkCode=df0&hvadid=718870440885&hvpos=&hvnetw=g&hvrand=2663692099079957983&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006634&hvtargid=pla-2393997496693&psc=1&hvocijid=2663692099079957983-0008656355-&hvexpln=0&gad_source=1

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, Jack and Zac break down the one sales technique that separates average reps from top performers: the art of getting real examples from prospects.

They explain why most salespeople fail to qualify properly, how to move beyond surface level answers, and the exact questions to ask when a prospect gives you something vague. We discuss the power of heuristics, why stories cement problems in reality, and how to tell the difference between a real pain point and something a prospect just mentioned in passing.

Jack and Zac dive into the psychology behind getting someone to complain, moan, and share real stories about their problems. They explain why visibility issues or we're looking for something new aren't good enough answers, how to push prospects to give you the worst example and the most recent example, and why men of a certain age require a different approach to open up.

We also cover why defending your question kills the conversation, how to make qualification feel like a natural chat instead of an interrogation, and why if you can nail problem and example, you'll book meetings nine times out of ten. If you're struggling to qualify properly, tired of prospects going cold after discovery calls, or want to understand how to have conversations that actually lead to closed deals, this episode will change how you sell.

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Izzy, the corporate agony aunt who's on a mission to revolutionize career advice for people who don't have access to the networks, role models, or dinner table conversations that make navigating the professional world easier.

Izzy breaks down how to survive and thrive in corporate culture, from understanding the traffic light system of who you can trust at work to knowing when your boss is a red flag and when they're genuinely in your corner. We discuss why most graduates aren't prepared for the reality of corporate life, how to handle rejection without letting it destroy your confidence, and the exact steps to take when asking for a promotion or pay rise.

She explains why preparation is everything in interviews, how to turn weaknesses into strengths by addressing them head on, and why the best questions at the end of an interview aren't scripted but rooted in what you've actually heard. We dive into the reality of performance improvement plans, why HR isn't your friend, and how to navigate toxic bosses without sacrificing your mental health or career progression.

Izzy also shares why job hopping isn't the career killer it used to be, how to stand out without being a try hard, and why the hustle culture narrative doesn't work for everyone. She opens up about microaggressions, the challenges of being a brown woman in corporate spaces, and why sometimes the best career advice is knowing when to leave.

If you're struggling to navigate office politics, unsure how to ask for what you deserve, or trying to figure out whether corporate life is even for you, this episode will give you the tools, confidence, and clarity to take control of your career.

More from Izzy:
Instagram: @corporateagonyaunt

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we dive into 20 minutes of pure Rory Sutherland, the advertising legend and behavioral science wizard who makes you see the world completely differently.

Rory breaks down why attention spans aren't actually shrinking, they're polarizing. He explains the difference between trends and vectors, why countertrends emerge organically to meet unspoken consumer needs, and how the most valuable role of marketing is discovering what people desperately want but don't know how to ask for.

We discuss the power of tiny psychological tweaks like changing delayed to retimed, why entrepreneurs think about luck and risk differently than corporate executives, and how anomalies excite entrepreneurs while annoying everyone else. Rory introduces the concept of status signaling to yourself, the Versace underpants school of thought, and why Nandos succeeds not because it's brilliant but because it's incredibly good at not being bad.

He challenges the entire concept of evidence based decision making, argues that science is often misapplied in chaotic environments, and reveals the invisible bottlenecks that businesses never notice, like customers walking past a restaurant for nine years because they didn't realize what it sold.

If you want to understand human behavior, question everything you thought you knew about marketing, and learn how the smallest details can make or break a business, this episode will rewire your brain.

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

In this episode, we sit down with Sammie Ellard-King, a personal finance educator who went from 24,000 pounds in debt to building one of the most trusted voices in UK money education.

Sammie breaks down why most people don't understand their relationship with money, how he went from reckless spending to financial awareness, and the exact systems anyone can use to take control of their finances in under 10 minutes. We discuss why the school system fails to teach money basics, the psychology behind impulse spending, and how to stop yourself from buying things you'll regret the next morning.

He explains the three bank system that works whether you're in debt or have millions, why buying a house isn't always the investment people think it is, and how to use credit cards without destroying your life. Sammie also shares his thoughts on AI's impact on the economy, why traditional pension thinking might not make sense anymore, and why having an emergency fund is more important than any investment strategy.

If you're struggling with debt, confused about where to start with money, or just want to understand how to build financial security without feeling judged, this episode will give you the clarity and tools to take your first step.

More from Sammie:
Gains App: https://gainsapp.com
Social Media: @thegainsmoney
Free Guides: https://upthegains.co.uk

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, Jack and Zac do what they do best: make live cold calls in front of an audience and show you exactly how it's done.

For 37 minutes, you'll hear real conversations with real prospects. Some go brilliantly. Some don't. But every single one is packed with lessons on how to open a call, handle objections, ask the right questions, and book meetings without sounding like every other salesperson.

We break down why the first 10 seconds matter more than anything else, how to reverse questions when a prospect asks what you do, and why getting someone talking about their problems is more valuable than pitching your solution. You'll hear how to handle the "we're doing fine" objection, why humor and honesty disarm even the most guarded prospects, and how to stay calm when someone gives you 10 seconds instead of 30.

We also discuss why cold calling still works when email doesn't, the psychology behind getting past gatekeepers, and how to know when to push and when to let go. Whether you're terrified of the phone, struggling to book meetings, or just want to see how two experienced sellers handle rejection in real time, this episode will give you the confidence and tactics to pick up the phone and start dialing.

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we break down Jordan Belfort's latest venture: a new AI sales tool that claims to replace entire BDR teams.

We dissect the marketing campaign, the bold claims, and what this actually means for salespeople. We discuss why automation tools that just send thousands of emails miss the point entirely, how buyers can spot AI outreach from a mile away, and why the human element in sales is more valuable than ever.

We dive into the difference between amplification and intelligence, why trust can't be automated, and how the best sales teams are using AI to enhance their work rather than replace it. We also explore why cold calling still wins over mass emailing, the dangers of burning your brand with volume based outreach, and what actually separates good salespeople from bad ones in an AI driven world.

If you're wondering whether AI will replace your sales team, worried about new automation tools flooding the market, or trying to figure out how to use technology without losing the human touch, this episode will give you clarity.

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Chris Hirst, a leader who's spent his career walking into broken businesses and fixing them.

Chris breaks down what it really takes to lead through change, build high performing teams, and create cultures that actually work. We discuss why most hiring processes are broken, how to negotiate promotions and pay rises, and why networking isn't what most people think it is.

He explains the six characteristics that define every great culture, why clarity and action are the only two things that really matter in leadership, and how to make decisions when you're never going to have all the information. Chris shares the exact framework he used to transform a 200 person business from worst to best in three years, why most leaders misunderstand the power balance in hiring, and how to build relationships that actually move your career forward.

More from Chris:
LinkedIn: https://www.linkedin.com/in/chrishirst/
Books: No Bullshit Leadership, No Bullshit Change, and Indispensable https://chris-hirst.com/books-by-chris-hirst-no-bullsht-leadership-no-bullsht-change-indispensable/

Hear more from the Hosts:
Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Keenan and Will Aiken, the duo behind Gap Prospecting, to break down why most outbound sales efforts fail and what actually works when trying to get a buyer's attention.

We discuss why prospects ignore us, how sellers have conditioned buyers to block them out, and the psychology behind breaking through the noise. Keenan and Will explain the Problem Identification Chart, why most reps don't understand the problems they solve, and how to ask questions that force buyers to reflect instead of reject.

We dive into the two sales you need to make on every call, why attention alone isn't enough, and how to avoid the trap of solution oriented conversations. They share real examples of cold call openers that work, how to handle objections like "we're already doing that," and why familiarity is one of the most underused tools in prospecting.

If you're struggling to book meetings, tired of low response rates, or want to understand how to prospect in a way that actually creates trust, this episode will change how you approach outbound forever.

More from Keenan and Will:
Gap Prospecting Book: Available on Amazon (US, Canada, UK) or direct at https://salesgrowth.com/gap-prospecting/
Keenan: https://www.linkedin.com/in/jimkeenan/
Will Aiken: https://www.linkedin.com/in/justwillaitken/

Hear more from the Hosts:
Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Henry Hayes, the marketer who turned comedy into a business strategy and now drives 40% of his company's qualified leads through content alone.

Henry breaks down how he went from a dark place two years ago to becoming one of the most distinctive voices in B2B marketing. We discuss why most marketers take themselves too seriously, how he applies consumer marketing tactics to LinkedIn, and the exact framework he uses to turn viral sketches into booked meetings.

We also dive into the importance of events, why all marketers need to be good salespeople, and how finding work that feels like play transformed his entire life. If you're struggling to stand out in B2B marketing or wondering how to make content that actually converts, this episode will change your approach.

More from Henry:
LinkedIn - Henry Hayes https://www.linkedin.com/in/henry-hayes-235028104/?originalSubdomain=uk
Instagram & TikTok - @henryhayescomedy

Hear more from the Hosts:
Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting