Amanda's Playbook

Discover how an ordinary water cooler transformed into a $300 status symbol without being different OR unique. In this episode, I break down YETI's extraordinary influence strategy that turned customers into brand evangelists.

I reveal the three key principles behind YETI's massive success:

Identity Over Innovation- Why YETI sells who you become, not what you buy

Community Over Commodity- How they created an exclusive club people pay to join

Movement Over Marketing- The genius of having customers pay to advertise for you

As someone who's built a career studying influence and developed MBA curriculum at institutions like Kellogg School of Management and Bocconi University, I share practical insights on what makes brands truly influential.

YETI didn't try to stand out from the crowd - they became the crowd everyone wanted to stand in.

Learn the difference between attention and true influence, and why emotional connection trumps rational features every time. Whether you're a marketer, entrepreneur, or just curious about brand influence, this case study offers valuable lessons on creating movements instead of just marketing products.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about influencing the world through your creation of a robust personal brand? Or perhaps leveraging your employees to yield more influence for your brand through social media? Are Instagram and TikTok still the ideal places to invest time and energy? Of course not, and this is something today's guest, Sandra Long, has been speaking and writing about for nearly a decade, including her definitive work "LinkedIn for Personal Branding." When you and your company are ready to influence the influential demographic that is on LinkedIn, listen in as Sandra uncovers both how to improve our personal branding and influence on LinkedIn as well as how brands can leverage the influence of their employees on the unique and often misunderstood social network that is LinkedIn.

For more information:

•Sandra Long on LinkedIn: https://www.linkedin.com/in/longsandra/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the names of his successors or partners for that matter? Why do some leaders get all the glory, and some none at all? Donnetta Campbell, Founder of TheSocialArchitects, LLC (www.thesocialarchitects.co), has created a unique social media architecture and methodology that delivers authentic social engagement for brands, institutions, and senior leaders. She developed and orchestrates a powerful "peer-to-peer" influencer leadership, specializing in "earned-influence" personal brand building and guiding corporate digital platforms through her #SocialPR™. She fuels her eco-system with over 300 top influencers and offers clients an influential reach into social's key networks. Brand partners, including SAP, NASDAQ, A+E Networks, Bloomberg Images, Innovation Enterprise, Power Shift Forum, Crowe Horwath and The Harry Walker Speakers Agency are embracing her unique models, SocialPR™, SocialDolby™, and SocialHR™ to optimize their impact. To date, Donnetta's strategic initiatives have generated over 8.7 billion impressions for more than 350 personal brands and 100 events. She is passionate about educating groups regarding Social Influencer Models and opens 'Innovation Enterprises Brand Innovation Summits' around the globe. She has spoken at SMW; Crowe Horwath; SAP'S Global Offices, HR and Executive Leadership Groups; Digital Summit for National Retail Federation; Advertising Club of NY; Georgetown University; Oxford University; Tribeca Disruption Innovation Awards; UCONN Business School; and CUNY Social Media Weekend. She was chosen as the Social Media Disruptor in Residence for Harvard's and Tribeca's Disruptor Foundation.

For more information:

•Donnetta Campbell on LinkedIn: https://www.linkedin.com/in/donnettacampbell

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co Founder of DLA ignite, has been at the forefront of this movement of helping companies large and small transform their organizations digitally through both Social Selling and Smarketing, which are also the names of two books Timothy has written. Listen in as Timothy breaks down the steps you should take to ensure you digitally transform your business and tap into the opportunities and influence that await.

For more information:

•Timothy Hughes on LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One topic of conversation we haven't really discussed on the show is regarding the subject of NFTs - a topic that mystifies even the most forward thinking marketers and brand executives. Even if we understand the general concept, few of us really grasp how can they be used for brand marketing.Yet, it is undeniably the future and to compete the brands who are leveraging this are coming out ahead - just look at the likes of Dior and Louis Vuitton, not to mention small startups now sky rocketing thanks to their use of NFTs. Ok ok, so we understand the potential power, but where do you even? begin? Most of us are not technology platforms, nor do we have endless pockets to shell out. In this episode, Doug Neil, ex Universal EVP Doug Neil was named Marketing, Brand Chief At NFT Platform Chronicle breaks it down for us, and gives us the way of the land, alongside actionable insight on how you may want to use NFTs and what you can do to get started.

For more information:

•Chronicle: https://www.chronicle.io/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company. Does influencer marketing translate well in a B2B paradigm? We are joined by Tim Williams, CEO of Onalytica, whose company has been helping B2B brands generate results with influencer marketing for nearly decade. He also explains the rationale behind their recent launch of the world's largest influencer marketplace - for B2B!

For more information:

•Onalytica: https://onalytica.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking events company for over 30,000 people (which she later sold), she learned the wrong way to do it, and then discovered that there was a better way. Darrah Brustein has both inspired and influenced millions to reach higher and dream bigger. Having worked with Shaq, Deepak Chopra, Seth Godin, Bobbi Brown, Jillian Michaels, Adam Grant, Robert Herjavec, Nastia Liukin, Cam Newton, and the list goes on as well as brands like Chase, Visa, Toyota and FedEx, she digs into what it takes to build true influence, and it has nothing to do with 'following a passion' or taking great Instagram photos. We were riveted by this episode, a must listen!

For more information:

•Darrah Brustein: https://darrah.co/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in differentiation is in the customer experience. This is the basis of what customer experience marketing is all about, and today we have the world's leading expert on the subject, Dan Gingiss, who just wrote the definitive book on the subject, The Experience Maker. In our conversation we take customer experience marketing one step further to unpack the natural intersection it has with influencer marketing, and how companies can begin to treat their customers as influencers and encourage them to incite word-of-mouth marketing.

For more information:

•Dan Gingiss: https://dangingiss.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their space, and that is very different from simply having a social media following. In fact, some of the most powerful examples hapen completely offline. Dr Curtis Crane's episode will give you goosebumps, not only has he literally saved lives and created new ones becoming one of the most influential people in the space of transgender surgery, BUT he has done so entirely OFFLINE. So what does this mean? We talk about how to go about achieving real influence, and Dr Crane gets candid about cutting his teeth on the use of online to grow that influence and the movement!

For more information:

•Dr. Curtis Crane: https://cranects.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious influence, and has written a best-selling and authoritative book (Brainfluence) and has a podcast of the same name. If we are trying to figure out what influences people, and 95% of what influences people is in the subconscious, what tools do we have to better understand influence? Listen in as Roger shares his wealth of knowledge and experience on the subject with us.

For more information:

•Roger Dooley: https://rogerdooley.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.