Amanda's Playbook

How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out the big $$$ (or any $$$)?

How do you win investors with no beauty-brand experience?

How do you get on the shelves of conglomerates like Target in one of the most hyper competitive industries?

Nyakio Grieco not only founded and sold the award winning skincare brand, Nyakio Beauty, with all but no resources and experiences, but she hustled her way to the top and is now leading a movement to give influence and expertise to other founders. This is the story of true influence and how to leverage it to build an empire and a movement for the greater good of the world.

For more information:

•Nyakio Beauty: https://www.nyakio.com/us/en

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Pranav Yadav is one of those brilliant people in the industry I respect a lot who I've wanted to have on the show because I think he brings something so incredibly valuable (plus he's witty)! He's the founder/CEO of Neuro-Insight, a key player in building the neuromarketing industry, and he has changed how brands and customers communicate for the better.

He has also been on every 'top of the top' list worth mentioning in our industry including Ad Age 40 Under 40, AMA 4 Under 40, Ad People of the Year, Forbes 30 Under 30, and Forbes Under 30 All-Star Alumni. This conversation literally takes all the guess work out of the future of marketing. He's one of the smartest and influential people among the neuromarketing industry, so having him on the show to learn from is a big pleasure!

For more information:

•Neuro-Insight: https://www.neuro-insight.com/

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In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika Chadda Gupta, former CNN journalist and top rated podcaster who is also a master of creating connections with high profile individuals, explains how she was able to get some of the most influential women in the world, including Rebecca Minkoff, Bobbi Brown, Natalie Morales and many more to stand behind her when she changed careers and quickly built what is now one of the top rated podcasts for working women. Whether it's securing lucrative sponsorships, solidifying dream clients, or building a lead magnet, Kanika divulges some brilliant concepts and ways to think about influence marketing that might just inspire you to raise your own bar.

For more information:

•Kronologie Agency: https://www.kronologieagency.com/

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Many would say you'd be crazy to try and compete with the L'Oreal's and Estee Lauder's of the world to launch a beauty brand, especially with no experience in the beauty space. That didn't stop Divya Gugnani, a former Goldman Saks executive, to defy the odds, successfully launching what is now one of the most beloved all natural cosmetics brands in the world: Wander Beauty. She discusses how she broke through with stars like Heidi Klum, Emma Roberts, and Sarah Jessica Parker spreading the word for her.

Add to that, the company has been featured in many notable media outlets, such as Vanity Fair, Allure, and Marie Claire, and has won over 30 beauty awards, including multiple Allure "Best of Beauty" awards.

Neal and Amanda catch up with Divya to dig deep into how she did it, from launch to retention. This 20 minutes packs so much wisdom, you will want to grab a pen and paper to take notes!

For more information:

•Divya Gugnani on LinkedIn: https://www.linkedin.com/in/divya-gugnani-6ba98

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This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately transform their life! We interview the most famous plumber, YES plumber, in the world, Roger Wakefield, and learn how this man started a YouTube channel to gain more clients and how he grew it to make 7 figures annually JUST from YouTube! Roger discusses how he came to be an influencer and why, what his experience has been collaborating with brands, and he gives sound advice for those out there looking to build their own influencer platforms.This show isn't just informative, it's inspiring and will move you to action - GUARANTEED!

For more information:

•Roger Wakefield on YouTube: https://www.youtube.com/channel/UCGIMKh92vaL0_Yc0u4GYhHA

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Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly published RE:Think INNOVATION, Carla Johnson, argues that people make innovation much harder than it has to be. She also says that coming up with great ideas isn't a talent one is born with or a skill that takes years to learn. Are you ready to innovate to influence? Listen in for an inspiring episode guaranteed to get you started innovating!

For more information:

•Carla Johnson: https://carlajohnson.co

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Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching businesses from their content. New media companies are being born every day. Learn how to build influence through content from the #1 authority on content marketing, best-selling author and founder of Content Marketing Institute AND Content Marketing World, Joe Pulizzi.

For more information:

•Joe Pulizzi: https://thetilt.com

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The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible unique and inspiring examples of how he did it, not just with some of the biggest athletes of our time, but to create and scale his influence into so many ventures. This podcast took an expected twist and provided priceless value that will leave you inspired!

For more information:

•Brandon Steiner: https://brandonsteiner.com/

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Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence marketing, creating and tapping into influence, has been around way before social media. It is also equally applicable to businesses as it is to consumers. Listen in to Amanda and Neal's advice for those of you that want to achieve more with your business or career through building influence inside and outside of social media.

For more information:

•Amanda Russell: https://amandarussell.co

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What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done it all, from world class athlete to the host across some of the biggest broadcasting platforms for sports (ESPN and SKY), to being the face and chief educator of several top equipment and nutrition brands - and they all work and support each other. Caroline had to take a major pivot with the rise of social media. How was she to stay relevant in world where instagram followers was valued more than expertise, credentials and training? Well, she has mastered it! And been able to combine both traditional and social media, and forge partnerships worthy of 'best of' case studies. Find out how she did it, and how you can too. This episode is so inspiring, you won't want to miss it!

For more information:

•Caroline Pearce on Instagram: https://www.instagram.com/carolinepearce/

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