Amanda's Playbook

In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr John Layke managed to do both, and he is far from stopping. What has been his formula to translate influence across categories? Find out in this riveting interview.

Beverly Hills Plastic Surgery Group: https://www.beverlyhillsplasticsurgerygroup.com/johnlayke/

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Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of influencer marketing comes from the lens of influencers as social media content creators.

Women In Influencer Marketing: https://iamwiim.com/

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How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and now generates 7 figures from a variety of digital and physical products. His Entrepreneurs on Fire podcast is one of the most popular business podcasts of all time. JLD shares what he has learned on his entrepreneurial journey and a culmination of his analysis with his new book, The Common Path to Uncommon Success.

Reference Links

•The Common Path to Uncommon Success on Amazon: https://amzn.to/3csHfAC (affiliate)

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Barry's Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got celebrities flocking to them!

Joey shares how Barry's Bootcamp changed the game for fitness and created a cult-like following with an audience that includes Hollywood's top A-list celebrities flocking to them and bragging about it. Not an easy feat, but Joey reveals exactly how they did it, starting with building the infrastructure.

Reference Links

•Connect with Joey on LinkedIn: https://www.linkedin.com/in/gonzalezjoey

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The motorcycle-driving, tattoo loving classic 'bad boy look' that Shane Vitaly had rocked since his anti-authoritarian childhood was not a likely candidate to create a global jewelry brand...for men! And yet by age 34 he boasts an 8 figure (and vastly growing) empire. In addition to the complete story of how he built his kingdom, he talks about identifying influencers early on and the role it has played in scaling his business.

•Connect with Shane on LinkedIn: https://www.linkedin.com/in/shaneforan1/

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In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover challenges the old persuasion styles of marketing that hold most people and business back from actualizing their growth potential. She argues that influence is something that can be learned but it starts with a transformation in how we think.

Reference Links

•Jen Groover's The More Method: https://amzn.to/2NrsYv7 (affiliate)

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Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new concept, in an industry peppered with skepticism: buying cars. Our conversation with him covers his time as cofounder of CarMax from its inception to his retirement in 2006. Since then, we discuss his key roles in other ventures as director of Redfin, Rev.com, CarTrade and Startup Angels. He continues to influence aspiring leaders by serving on the board of St. John College, Yale School of Management and University of Texas, Plan II Honors Program. As one of the inaugural members of the UT Texas Fellows, 2018, he mentors others who aspire to new heights in their own roles as influencers. His perspective of leadership and active engagement is inspiring to all.

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The man who literally broke the 'model' for what it means to be a fashion photographer. Having worked with every major iconic face of our time, Nigel not only understands influence, he has amassed what can be considered industry-changing influence - from prime time reality shows to furniture collections, clothing labels and gyms, the man knows what it takes to grow one's brand, no matter the space.

Reference Links

• Nigel Barker: http://www.nigelbarker.tv/

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We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all stakeholders as strategic key influencers. Rather than large followings, he argues the value of going deep and narrow with influencer engagement.

Reference Links

• Mark Rampolla: https://www.linkedin.com/in/marksrampolla

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Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why "Brands should inspire to expand people's cultural horizons".

Reference Links

• Katia Bassi: https://www.linkedin.com/in/katia-bassi-6692655/

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