Amazon Ads Raw Daily

• Flexible customer financing: Amazon is offering a buy now, pay later program called flexible customer financing. Sellers can offer this to their customers, and customers can pay for the product over a certain amount of time. Sellers will have to pay a fee for this program, but it could help them reach new customers who can't afford their products upfront.
• Brand tailored coupons: Brand tailored coupons are now out of beta and available to US brand registered sellers. Sellers can use this feature to create targeted coupons for their customers based on their purchase history and loyalty.
• Customer loyalty analytics dashboard: This new dashboard will give sellers insights into their customers' purchase patterns and loyalty. Sellers can use this information to create targeted promotions and email campaigns.
• Fit Insight Tools: These AI-powered tools help sellers identify and resolve size and fit issues with their products. This could help sellers improve their product listings and reduce returns.
• Computer vision based detection: Amazon will use computer vision to detect expired products, damaged products, and other defects before they reach customers. This will help sellers avoid negative customer reviews and returns.
• Voice-off customer dashboard: This dashboard will be enhanced with new features that surface additional insights to help sellers build long-term customer loyalty. These features include key phrases from customer feedback, category benchmarking, and trend analysis.
• Seller profile product listings: Amazon will now allow sellers to add products to their seller profile pages. Customers will be able to add these products to their cart directly from the seller profile page.
• Tap to review: Amazon is simplifying the seller feedback submission process by eliminating the written feedback requirement. This will make it faster for sellers to get the ratings they need to grow their business.
• Amazon Landing: Amazon Landing now includes merchant cash advances, which are repaid with a percentage of future sales.
• Amazon Seller Wallet: This feature allows sellers to pay their vendors with one click and have record of all their payments in one place.
• By with Prime: By with Prime has been included in Shopify. This program allows sellers to offer Prime shipping to their Shopify customers.

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Summary: Dive into the top announcements from the first day of Amazon Accelerate in Seattle. From Amazon's fully automated supply chain service to the innovations in generative AI for product listings, we cover the most important updates. Keep an ear out for insights on how Amazon continues to evolve in supporting sellers worldwide.

Description:

Happy Thursday, everyone! Welcome to Amazon Ads Reward Daily Podcast, episode 89. Fresh off the press, we're bringing you updates straight from Seattle, where the Amazon Accelerate event is unfolding. While I'm keeping pace with Pacific time from Berlin, my sources over LinkedIn have been indispensable in providing quick summaries of the announcements.

1. Supply Chain by Amazon: Arguably, the highlight of the day! Amazon has unveiled a fully automated supply chain service. This major step symbolizes Amazon's intent to streamline everything from warehousing to logistics. Sellers can now place an order at the manufacturing location and let Amazon handle the rest. With additional services like automatic inventory replenishment, it's evident that Amazon aims to be a one-stop solution.
2. Amazon Shipping: Amazon has also introduced a new ground delivery option guaranteeing deliveries within 2-5 days throughout the week and weekends – without any extra charges. It's an exciting proposition for sellers and buyers alike.
3. Smart Seller Central Homepages: Amazon is restructuring the seller homepage to make it more user-friendly and relevant. With so much happening on Amazon, this refocus is indeed welcome.
4. Emerald Notifications: A pilot program that integrates third-party app notifications directly into Seller Central. Early integrations feature apps like Jungle Scout and Getida, with more on the horizon.
5. Generative AI in Product Listing: A move that leverages the power of AI to aid sellers in creating product listings. Simply provide a few keywords and images, and the system suggests titles, bullets, and descriptions.
6. Seller Protections: Addressing concerns about fraud and false claims, Amazon is now allowing signatures on delivery for sellers shipping their products. Also, sellers can add more details about product conditions, potentially saving tons on refunds.
7. More to Come!: From announcements around generative AI working organization-wide to potential updates in advertising, there's a lot to look forward to in the coming days.

Given the deluge of updates, these were the most pivotal. The overarching themes point towards innovative capabilities, time-saving solutions, fostering a thriving seller community, and developing a holistic platform for brand building.

Stay tuned for more insights from Day 2 of Amazon Accelerate. Next week, we'll dive deeper into selected announcements and their implications. And fingers crossed, we're hoping for some exciting news on the advertising front, perhaps even something around the Search Query Performance API!

Thank you for joining today, and as always, have a splendid day ahead! Tschüss and goodbye!

Thanks for listening and if you like the podcast make sure to subscribe!

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Summary: Today, we're delving into the latest updates from Amazon Accelerate and discussing the recent changes in brand-tailored promotions. Learn about new audience segments like "at risk" and "promising" and find out how you can use them to your advantage.

Description:

Greetings everyone, and a sunny morning from Amazon Azure Daily! Today's a bit of a change - I'm not nestled in my comfy home studio but broadcasting straight from the office. And with Amazon Accelerate in the fray, there's so much to unpack.

Yesterday, we took a plunge into brand-tailored promotions. It's a fantastic tool to customize promotions for specific brand audiences. And speaking of which, a fresh LinkedIn post I came across recently introduced some newly-released audiences within this feature. So here's the scoop:

1. At Risk - This category is for customers who once bought from your brand but haven't returned. The idea here is to reignite their interest with discounts and incentives. Think of it as CPR for customer-brand relationships.
2. Promising - This is the segment of customers who might just become your brand's most loyal patrons. They've recently made a purchase, do it occasionally, and generally spend above average.
3. Top Tier (still in the shadows) - Spotted in a greyed-out section, this seems to be a premium segment reserved for those with a brand registry. These are the creme de la creme, the ones who've recently made purchases and do so very frequently.

Now, switching gears to Amazon Accelerate. There are several intriguing sessions lined up. Particularly, 'Boost Your Brand Equity with Amazon Ads', '7 Tactics the Top 10% of Brands Use in Their Ads Strategy', and 'Unwrapping Q4 Tactics to Help Stand Out This Holiday Season' caught my eye. Although I'm a tad skeptical about some being salesy pitches, they promise to be packed with insights.

For all my listeners, I'd recommend signing up for Amazon Accelerate, diving into these sessions, and harnessing the knowledge. Let's make the most of this platform!

Signing off for today, but stay tuned for more updates tomorrow. Until then, keep learning, keep innovating, and see you soon!

Thanks for listening and if you like the podcast make sure to subscribe!

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• Brand Tailored Promotions is a new Amazon tool that allows sellers to create promotional discounts for specific customer audiences.
• The tool is currently free to use and there are no fees associated with redemption.
• Sellers can choose from six different customer audiences, including:
• Brand Abandoners 90 Days: Customers who have added any of the seller's brand products to their cart in the last 90 days but haven't purchased yet.
• Brand Followers: Customers who have followed the seller's brand on Amazon.
• High Spend Customers: A 5% sampling of the seller's highest spending customers in the last 12 months.
• Potential New Customers: Customers who have clicked on the seller's brand page or added products to their cart in the last 90 days but have not purchased from the brand in the last year.
• Recent Customers: A 5% sampling of the seller's customers in the last 12 months.
• Repeat Customers: Customers who have purchased more than one order from the seller's brand in the last 12 months.
• Sellers can set a discount of up to 50% for each customer audience.
• The discount codes are valid for a maximum of 60 days.
• Sellers can track the performance of their Brand Tailored Promotions campaigns in the Amazon Seller Central dashboard.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Title: Episode #86 - The Power of Constant Learning 📚💼

Summary: In this episode, we dive deep into the significance of ongoing learning, especially in the digital age. Drawing from personal experiences, we discuss the motivating factors for the millennial generation and provide resources for those eager to learn more about data science.

Description:

Hello to all my lovely listeners, and welcome back to Amazon Ads Raw Daily, your daily dose of Amazon advertising and a little extra on the side. It's episode 86, and today's topic is close to my heart - the continuous journey of learning.

The millennial generation - those of us between the ages of 25 and 45 - seem to have a shared experience. We're driven by an innate need to learn and grow. The initial thrill of a new job often diminishes when tasks become repetitive, leading to feelings of stagnation. So, how do we combat this? By striving for constant learning. Yet, how can one ensure this continuous influx of knowledge?

While I don't claim to have all the answers, I've found that setting personal goals and embracing new challenges can be a way forward. For instance, even though my role now is managerial, I love diving back into operational tasks. Lately, I've ventured into data science, working with tools like Python and statistical analysis. The joy of learning something new, even if it involves some failures along the way, is unparalleled.

We are fortunate to live in an era where learning resources are abundantly available, often for free. There are several exceptional online courses from institutions like Harvard University and John Hopkins that cover data science basics, statistics, and more. The digital landscape today is a goldmine of knowledge with experts sharing their niche insights freely, making it possible for anyone to learn almost anything. So, why wait?

Embracing continuous learning not only helps personal growth but also adds value to one's professional role. It can be a game-changer during feedback sessions with managers, showcasing not just the fulfillment of responsibilities but also the additional skills acquired.

The crux of this episode? Stay curious. Keep learning. Whether it's setting aside a couple of hours a week or even just 30 minutes daily, invest in your growth. This very podcast is a testament to the power of continuous learning - from figuring out the recording process to growing the listener base.

To help you on your journey, I'll link some fantastic courses on data analysis in the description below. Remember, knowledge isn't just power; it's the path to a fulfilled and motivated life.

Wishing you all a fantastic start to your week. Stay curious, keep learning, and see you next time!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

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Summary: In this episode, recorded live on the 8th of September, we delve into the upcoming Amazon Accelerate event in Seattle. This annual seller event promises fresh announcements, especially in the advertising sector. Plus, a discussion on YouTube thumbnail testing and its impact on viewer engagement.

Description:

Hello everyone, welcome to another insightful episode of Amazon Ads Raw Daily on this fine Friday! We're on the brink of Amazon Accelerate - the annual spectacle hosted directly by Amazon. It's your window into invaluable learnings, networking opportunities, and a sneak peek into Amazon's future plans.

Given its pattern, the event is a breeding ground for new announcements, especially on the advertising front. Lately, there's been a noticeable decline in updates, which makes me believe this event will unveil a flurry of them. If you're a seller, this is your moment!

Amazon Accelerate blends virtual with real, although, sadly, in-person tickets are sold out. But don't lose hope; you can still grab a virtual seat, attend sessions, and even get recordings. Head over to amazonaccelerate.com to explore the speakers, agenda, and much more.

Diving into a tangent, let's talk about thumbnails - not on Amazon, but YouTube. A topic that's intrigued me recently is YouTube's A-B testing feature for video thumbnails. Interestingly, the popular open-mouth thumbnail may be losing its charm! Mr. Beast's recent tests show that closed-mouth thumbnails result in increased watch time. Why, you ask? Well, I have some theories. Is it audience evolution? Or are viewers now seeking genuine content over mere clickbait? Your guess is as good as mine.

Feel free to share your thoughts or reach out with your insights. I always appreciate hearing from my listeners.

With that, let's wrap up this episode and head into the weekend. Exciting times await next week with the Amazon Accelerate event, and I'll keep you updated. Have a splendid weekend and see you on the other side!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

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https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #84 - Delving into Product-Attributed Targeting Campaigns 🎧📱

Summary: This episode, recorded live on the 6th of September, delves into a hot topic: product-attributed targeting campaigns on Amazon. But first, an experiment with audio quality, recording outdoors, directly from a phone connected to a MacBook. Join us for this raw exploration!

Description:

Hello everyone, and welcome to a truly raw episode of Amazon Ads Raw Daily! I'm broadcasting directly from my phone outside to test the audio quality. Indeed, it's a sunny day here in Germany with temperatures soaring to 30 degrees - not what you'd expect for September!

Today, we're zooming in on product-attributed targeting campaigns. It's a topic that's consistently on my radar and one that I believe needs thorough understanding. I've discussed this before, but it's an issue that demands repeated attention. A recent conversation sparked even more insights which I believe you'll find valuable.

Here's a curious observation: product-attributed targeting campaigns often have lower Cost Per Click (CPC) on top of search compared to generic keyword campaigns. Why is this so? One theory suggests that product targeting campaigns target a broader range of search terms, which might inherently have a reduced CPC. This would drive down the average CPC of your product-attributed targeting campaigns.

However, it's not straightforward. There's a twist with sponsored brands. When comparing the CPCs from sponsored brands with keyword campaigns, the results differ for product-attributed targeting campaigns. The observations hint that for sponsored products, CPCs on product-attributed targeting campaigns at the top of the search are lower than for keywords. But why?

My suspicion is that Amazon might be offering discounts on CPCs to encourage adoption of certain campaign types. However, if this is the case for product-attributed targeting campaigns which have been around for years, it's perplexing. Another angle to consider is the visibility (or lack thereof) of all search terms in these campaigns. With potentially lower CPCs and perhaps improved conversion rates, advertisers might end up investing more, leading to greater overall spending.

The intricacies of these campaigns are intriguing, and I'm committed to understanding them further. Today's episode is a springboard for that exploration, and I hope it piques your curiosity as it has mine.

Thank you for joining me today on this experimental and informative episode. Stay tuned, stay curious, and see you next time!

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Summary: On Wednesday, the 6th of September, we explore the Amazon Marketing Cloud (AMC) in detail. Discover what AMC is, how it provides granular insights that no other Amazon service offers, and how its additional paid features can revolutionize your understanding of customer behavior on Amazon.

Description:

Good day to all listeners of Amazon Ads Raw Daily! On this insightful episode, we're focusing on the Amazon Marketing Cloud (AMC). Despite being around for more than a year, its depth and potential are something that many advertisers may not have fully grasped yet. Let's break it down.

AMC is an additional, free reporting service offered by Amazon to advertisers. Accessible through the ad console, AMC lets users interact with a SQL-based relational database to access their data. This gives an unprecedented level of granularity, surpassing even the reports from the Ad Console or API endpoints. If you've been yearning for more detailed insights, AMC is your answer.

But there's more! Amazon Marketing Cloud also offers its own API solution. This means you can fetch data from AMC, similar to the Amazon Ads API or the Selling Partner (SP) API. If you’re wondering whether it’s available outside the US, the answer is not very clear as of now.

One unique thing about AMC is its provision of extra paid features. These features give insights using data from external providers. For example:

• Experian: Offers vehicle purchase insights. Perfect for those in the automotive industry.
• Foursquare: Provides a view into selected brick-and-mortar stores in the US. This can measure the impact of your ads on physical store visits, showing cross-channel shopping habits.
• Flexible Amazon Shopping Insights: Perhaps the most potent of the trio, this service combines data from your paid and organic activities, breaking down the shopper’s journey. With it, you get a clearer, holistic perspective on your marketing strategies.

Further, we dive into the intricacies of AMC's instructional queries. These are ready-made queries that you can use right away. While they're beneficial, personalizing them to suit your unique needs can make them even more powerful. One such instructional query we delved into was the "time to conversion," shedding light on how quickly customers make purchasing decisions post-ad engagement.

Thank you for tuning in to today's deep dive into AMC. If you’re not using it yet, now’s the time to start exploring!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

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https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #82 - The Importance of Naming Conventions in Campaigns & Updates from the Aggregator Scene 🎧📱

https://www.pymnts.com/amazon/2023/report-apollo-seeks-buyer-for-amazon-brand-aggregator-perch/

On this breezy Tuesday, the 5th of September, we dive deep into the importance of naming structures for advertising campaigns. Learn why a proper naming convention can be a game-changer in your Amazon Ads management. Plus, fresh updates from the aggregator scene, post Benitago's bankruptcy.

Welcome back to Amazon Ads Raw Daily! On this bright September day, we'll delve into the details of naming conventions for your advertising campaigns, especially if you've not given it much thought before. Proper naming can make all the difference in your Amazon Ads management, and today, we'll explore why.

First and foremost, a structured naming convention helps you quickly identify campaigns, streamlines reporting, and aids in the organization of your account. It's essential to begin with a clear identifier, such as abbreviations based on the campaign type: SP for sponsored product, SB for sponsored brands, and SD for sponsored display. From there, it's about understanding the commonalities and differences among your campaigns, so you can structure names accordingly.

For instance, campaign type followed by brand name, targeted ASIN, and other identifiers can aid in clarity. It might seem overwhelming initially, but once you grasp the concept and the nuances, you'll understand its immense value. Whether it's targeting methods, destinations, ad types, or even specific keywords, a well-thought-out naming convention can simplify your campaign management immensely. Plus, with Amazon constantly introducing new features and options, it's beneficial to have a system that can adapt without much upheaval.

Shifting gears, let's talk about the recent news from the aggregator scene. Following last week's revelation of Benitago's bankruptcy, this week brings in fresh news: Apollo Global Management is reportedly seeking a buyer for Amazon brand aggregator, Perch. It's a fascinating time in the aggregator business, with Elevate Brands merging with SellerX, Benitago declaring bankruptcy, and now Apollo Global Management looking to offload Perch. With the aggregator sector undergoing some changes, it's going to be intriguing to see the upcoming trends.

To all listeners, thank you for joining in today. Wishing you a productive Tuesday, and till our next episode, cheers from Amazon Ads Raw Daily!

Thanks for listening and if you like the podcast make sure to subscribe!

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Episode #81 - Bankruptcy of Amazon Ads Aggregator Benitago and Industry Impacts 🎧📱

Summary: On this sunny Monday morning in Berlin, we discuss the surprising bankruptcy of the Amazon ads aggregator, Benitago, and what this could mean for the e-commerce industry. As more aggregators appear and then disappear, the question arises: What does the future hold for these companies?

Description:

Good morning and welcome back to Amazon Ads Raw Daily, the hub for all things related to Amazon marketing technology. As the golden September in Berlin unfolds, we dive deep into a recent news item that's been making waves in the Amazon community.

Last week, TechCrunch reported the bankruptcy of an Amazon ads aggregator, Benitago. If you're not familiar with it, don't worry – neither was I before this news broke. The e-commerce industry has seen a rise in aggregators, with new ones popping up rapidly. However, not all seem to survive, and the recent demise of Benitago highlights this trend.

Benitago wasn't always an aggregator. Founded in 2016 by Benedikt Dohem and Santiago Nisteres, it began as an Amazon brand. Bootstrapping their way to eight-figure revenue, the duo seemed to have cracked the code of brand operation on Amazon. With a substantial fund of 325 million in a series A equity and debt secured in 2021, they pivoted to acquiring more brands. But by November 2022, they were letting go of 40% of their staff amidst rumors of business troubles.

What led to their downfall? One theory posits a shift in consumer preferences as lockdowns ended. However, analyzing global trends, e-commerce sales seem to be following their projected growth trajectory. Was it just a temporary spike during the pandemic that gave false hopes, or did underlying operational inefficiencies catch up with them? Whatever the reasons, the reality is that not every aggregator can live up to its promises.

This unfortunate event raises eyebrows about the fate of other aggregators. Not too long ago, Seller X acquired Elevate Brands in an all-share deal, strengthening its position. The industry anticipates further consolidations, and some aggregators might not withstand market pressures.

As we wrap up today's episode, it's worth reflecting on the dynamic nature of the business world. While some companies soar, others might falter. The key takeaway? Stay agile, informed, and adapt.

Until tomorrow, have a splendid start to your week. Cheers from Berlin!

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