Amazon Ads Raw Daily

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Episode #70 - "Amazon's Game-Changing Review Test: An Equal Playing Field for All?" 🌟🛍️🔍

Today's episode dives deep into Amazon's latest buzz - a review/rating test that's turning heads. From an altered appearance on the search engine result page to the potential implications for sellers, new launches, and seasoned products, we analyze it all.

Good morning, Amazon aficionados! Welcome to Thursday's episode of the Amazon Ads Raw Daily podcast, episode 70. Today, we uncover one of the most discussed topics in recent weeks - Amazon's review/rating test.

The chatter about this test has been immense. From LinkedIn to forums, everyone's offering their take. It's not just a small test limited to one region; reports show it's being seen in the US and Germany.

Here's the scoop:

Previously, product ratings showcased the average star rating with the number of stars filled in yellow, reflecting the product's overall rating. Now, in this new layout test, you'll only see one star, regardless of the product's average rating, acting more as an icon. Accompanying this star is the numerical rating - a clear shift from multiple stars to a single star and number.

Furthermore, Amazon has altered the way they showcase the total reviews on mobile. Instead of displaying the actual count, Amazon provides a percentage representation - for instance, 89% 4+ star ratings.

So, what's the potential impact of this change?

From a seller's perspective, Amazon seems to be leveling the playing field. Products with a history of accumulating vast numbers of reviews may no longer have an advantage over newer, innovative products. This could be Amazon's way of pushing innovation, competition, and ensuring that consumers benefit from the best products, not just the ones with the most reviews.

Additionally, this change might deter review manipulation and shift the focus towards genuine user experience. As we move forward, advertisers and sellers must adapt their strategies to this potentially new way of showcasing reviews and ratings.

Is this change permanent or just another test in Amazon's long line of experiments? Only time will tell.

Deutsche Zusammenfassung:

In der heutigen Folge tauchen wir tief in Amazons neuesten Test für Bewertungen/Bewertungsanzeige ein, der für viel Aufsehen sorgt. Von einem veränderten Aussehen auf der Suchmaschinenergebnisseite bis zu den möglichen Auswirkungen für Verkäufer, neue Produkteinführungen und etablierte Produkte analysieren wir alles. Entdecken Sie, wie Amazon den Markt verändert und was das für die Zukunft bedeutet.

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Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #69 - "Amazon's New AB Testing for Listing Photos and the Enhanced Product Opportunity Explorer 📸🔍🚀"

In today's episode, we delve deep into Amazon's latest Seller Central updates, including the beta feature that allows full AB testing for listing photos. We also discuss the enhanced Product Opportunity Explorer and its downloadable reports, shedding light on how sellers can harness these features for better results.

Hello everyone, and good morning! I hope you're all doing well. Today's episode of the Amazon Ads Raw podcast may not be daily, but it's packed with crucial updates for Amazon sellers. There's been a whirlwind of activities in my life, so the consistency has taken a hit, but I promise to get back on track soon. For now, let's dive into the key features that have caught my attention.

Starting off with a game-changer, Amazon has introduced a beta feature in Seller Central that allows for full A-B testing of listing photos. Previously, sellers could only test the main listing picture, A-plus content, bullet points, and titles. But now, this tool lets you test the primary listing image in conjunction with all other images. The possibilities are vast. You can switch around main and secondary images, determining which combinations yield the best results. However, note that this feature doesn't support videos just yet. I foresee this manual testing potentially giving way to more automated AI-driven processes in the future, much like Google's advertising tools.

The next big update comes from the Product Opportunity Explorer. This tool, designed to offer insights into search terms, average prices, search volume, and more, has now integrated a download feature. This allows sellers to download a comprehensive report that includes a slew of metrics: search volume over different periods, click share, search conversion rate, and the top three clicked products. It's an indispensable tool for those looking to fine-tune their campaigns and strategize their advertisements.

Remember, before diving into advertising with these keywords, ensure that your listings are indexed. Proper optimization can be the difference between a successful campaign and a missed opportunity.

That's it for today's episode! Thank you for tuning in. I'll be back soon with more insights and updates. In the meantime, make the most of these tools and continue to enhance your Amazon selling journey. Catch you in the next episode, and have a fantastic day!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

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Episode #68 - "New Twists in Amazon Ads: Bid Adjustments and Sponsored Display for Non-Sellers 🔄🖥️🚀

Today, we dive deeper into the Amazon Advanced Tool Center's latest updates, with a spotlight on bid adjustments for various search placements and the surprising introduction of Sponsored Display for non-Amazon advertisers. We explore these significant shifts and what they could mean for the future of Amazon advertising.

Good morning everyone! I'm Alex, and I'm thrilled to welcome you back to another episode of Amazon Ads Raw Daily. Fresh from my vacation, we're set to discuss some fascinating updates that have recently been unrolled in the Amazon ecosphere.

1. Bid Adjustments: The focal point for today's episode is Amazon's game-changing bid adjustments for 'Rest of Search' placement on sponsored products. Traditionally, advertisers could only adjust bids for 'Top of Search' and 'Product Detail Pages.' With the announcement last Friday, Amazon revealed the ability to modify the 'Rest of Search' bid too, allowing for adjustments on all three placements. However, Amazon quickly rolled back on this announcement, turning it from an active feature to a "preview" set for a September release. We explore why this is significant and discuss the complexities around bid adjustments, which currently only allow increases and not decreases.
2. Sponsored Display for Non-Sellers: An even bigger revelation from Amazon is the opening up of Sponsored Display for non-Amazon advertisers. This is a beta feature, and as of now, it's only accessible via the Amazon Ads API. This move suggests Amazon's ambitions to branch out, welcoming more advertisers into its fold and not limiting its advertising platform to just Amazon sellers. The growth rate of Amazon's advertising business is staggering, and this move might just be the tip of the iceberg. It's intriguing to note that these advertisers can also target specific locations, which can be a game-changer.
3. Other Updates: We'll touch upon other recent additions such as automatic video localization for sponsored brand video creators, the general availability of the Amazon marketing stream in all regions, and the phasing out of legacy bulk sheets.

Stay tuned as we unpack these updates, and share insights on the evolving landscape of Amazon advertising, potential shifts in strategies, and what this could mean for both Amazon and non-Amazon advertisers.

Cheers to another day of learning and exploration in the world of Amazon Ads! 🚀

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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https://www.linkedin.com/in/alexanderswade/

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After a two-week break, we dive into the recent updates in the Amazon ecosystem, focusing on the impressive Q2 2023 earnings. We explore the potential growth areas for Amazon, such as health, media, and telecommunications, while touching on the challenges posed by platforms like TikTok, Shein, and Timo.

Hello everyone! I’m back from vacation and thrilled to be steering the Amazon Ads Raw Daily podcast once again. Today, we're focusing on the significant developments from the past weeks concerning Amazon, notably its Q2 2023 earnings. We’ll also offer a glimpse into tomorrow's episode which will delve into the recent changes in Amazon's API and advertising.

First and foremost, Amazon's Q2 2023 earnings are in the spotlight today. Despite already commanding a vast market share, the giant continues to show growth, particularly in North America. We analyze the numbers, shedding light on the incredible 5.7% margin in Q2 and the company's return to its pre-pandemic efficiency.

The growth in Amazon's advertising business is phenomenal, clocking in a 22% increase. With $10.6 billion in revenue, its growth rate surpasses platforms like Meta. We'll discuss the prospects of Amazon potentially outgrowing Meta in advertising revenue in the upcoming years.

AWS's growth might be slowing down, but it remains the dominant cloud business globally. However, with Azure from Microsoft and Google Cloud boasting impressive growth rates, competition is tightening.

Our discussion won't be complete without looking into Amazon's ambitious projects and the sectors it's hoping to penetrate. Be it health, media, telecommunications (Project Kuiper), or even the promising Indian e-commerce market, Amazon's strategies seem to be well poised for expansion.

However, challenges are part and parcel of growth. With platforms like TikTok venturing into e-commerce, and apps like Shein and Timo offering consumers direct access to manufacturers, Amazon might face stiff competition in the user discovery phase.

Tune in to gain comprehensive insights into the evolving world of Amazon, the potential shifts in market dynamics, and what these could mean for sellers and advertisers alike.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.

Episode #66 - "Amazon Opens Advertising to Non-Amazon Sellers: What Does It Mean? 📊🔍🎯"

Today, in the final episode before our summer vacation, we dissect Amazon's recent groundbreaking announcement: non-Amazon sellers can now advertise on Amazon. We delve into what this means for the advertising landscape, look into how it works, and speculate about its potential implications.

Hello and welcome everyone to the Wednesday edition of Amazon Ads Raw Daily, episode 66. Today, on the 26th of July, we have something exciting on the horizon as we discuss a major Amazon announcement before we go on our two-week summer vacation. Remember, we've prepared a few surprises for you during our break, so keep tuning into the podcast and our YouTube channel.

Our main focus today is an announcement from Amazon that, in my opinion, will significantly reshape the advertising ecosystem. It's entirely about Amazon Advertising - no detours into psychology or other topics. The groundbreaking news is that non-Amazon sellers can now advertise on Amazon.

When you delve into the Amazon Ads Advanced Tool Center, which I strongly recommend you bookmark or subscribe to if you work in the advertising ecosystem, you'll find the announcement on the homepage. The big banner headline reads "New sponsored display for advertisers that don't sell on Amazon beta - Advertise with sponsored display even if you don't sell on the Amazon store."

The announcement provides some more detail when you click on "Get Started." You'll need to sign up for Amazon Ads, obtain a valid client ID, an auth token, and a profile ID. It appears that the whole process is currently only possible via the API. Non-Amazon sellers can use location-based targeting for their sponsored display campaigns and direct users to an off-Amazon website landing page for their product or service.

This is just the beginning, and there's more to explore. I believe Amazon will initially utilize placements on their own advertising network, like IMDB and Twitch, to drive traffic to off-Amazon websites, rather than driving users away from Amazon itself.

This is an intriguing development, and I'm keen to see how it evolves and what kind of advertisers will come on board. It seems like a technically challenging process that requires skill, which may be a barrier for smaller non-Amazon advertisers initially. But over time, I expect a steady stream of new advertisers will tap into the potential of Amazon's massive customer base.

As we wrap up, I hope this episode has piqued your curiosity. Stay informed, stay healthy, and enjoy the coming weeks. We'll be back after our summer vacation with more insights and discussions. Have a fantastic Wednesday!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we explore the psychological effects of nudging and default bias, and how they play into marketing strategies. We also discuss how companies like Amazon and Airbnb leverage these principles to enhance user experience and conversion rates. Lastly, we remind you about our upcoming summer vacation starting from this Thursday.

Good morning everyone! Welcome to Tuesday's episode of the Amazon Ads Raw Daily podcast, episode 65. Today, we'll take a detour from our regular Amazon Ads focus to delve into the psychological effects of nudging and default bias, and how they relate to marketing. We'll also talk about the upcoming summer break, but don't worry - we've prepared a few surprises for you on the podcast and YouTube channel during our absence.

Firstly, we discuss the concept of nudging. Nudging is the practice of subtly influencing users' decisions without forcing them. These gentle prompts are often delivered through strategic context changes, which can encourage users to make certain decisions. We use Airbnb as a case study, exploring how the platform uses nudging to improve the user experience.

Secondly, we delve into the concept of default bias. This psychological principle posits that users tend to stick with an established behavior unless there's a compelling incentive to change. Amazon’s "Subscribe and Save" option is a prime example of leveraging default bias. The e-commerce giant sets this as the pre-selected option for certain products, subtly nudging users towards making recurring purchases.

Despite these being high-level concepts, they can still be useful to small sellers on platforms like Amazon. Think about how you can apply these principles to improve your listings, increase conversion rates, and enhance overall customer experience.

Whether you're interested in psychological effects on consumer behavior or want to learn about practical marketing strategies, today's episode will provide you with valuable insights.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.