Amazon Ads Raw Daily

Episode #64 - "The Power of Collaborations: Unpacking the Success of the Barbie Movie 🎬💅👠

In today's episode, we take a break from the usual Amazon focus and look at the recent success of the Barbie movie. We examine the power of collaborations and how it contributed to the movie's success. Join us as we delve into the world of strategic collaborations, their impact, and how they could potentially be applied in the context of Amazon.

Welcome to Monday's episode of the Amazon Ads Raw Daily podcast, episode 64! Today, we'll step away from our regular Amazon-related discussions and dive into the recent blockbuster success of the Barbie movie. This discussion is not directly Amazon-related, but there are some relevant takeaways for Amazon sellers regarding the power of strategic collaborations.

Before we start, we have a small announcement. We're taking a summer vacation! Our vacation begins this Thursday, and we'll return on the 8th of August. During these two weeks, we will release only some special episodes and not the usual daily ones. We hope you'll enjoy these special episodes and are okay with a slightly less-packed daily podcast.

The Barbie movie, which debuted over the weekend, is already one of the top-selling movies of 2023, raking in a stunning $155 million domestically. This achievement not only signifies the biggest opening weekend of 2023 but also marks the largest ever for a female director. But how did the movie become so successful?

A significant factor contributing to the Barbie movie's success is its broad list of collaborations. The film worked with over 30 brands, creating a vast web of strategic partnerships that significantly expanded its marketing reach. Mattel, the owner of the Barbie brand, will likely benefit significantly from these collaborations, potentially earning more from licensing than from the actual products.

From makeup companies launching a Barbie line to inflatable pool floats featuring Barbie-themed designs, the breadth and creativity of these collaborations are truly astonishing. We'll dive into some of these partnerships, highlighting brands such as NYX, Funboy, and Spirit Halloween.

These collaborations not only benefit Barbie and Mattel but also provide an engaging opportunity for the collaborating brands. They reach new audiences and create a buzz around their products, all while tying themselves to a globally recognized brand and a blockbuster movie.

While this strategy may not be feasible for small Amazon sellers, it showcases the power of collaborations and marketing. As we dive into this, think about how you might apply these strategies in your own Amazon ventures.

Join us today for this exciting episode. Whether you're interested in understanding the success of the Barbie movie or want to learn about the power of collaborations, we've got you covered!

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Episode #63 - "Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies 🧩🎯🧠"

In our latest episode, we discuss two significant updates to Amazon Ads API that affect Sponsored Brands and potentially your marketing strategies. We dive into what these changes mean, particularly the introduction of product collections for sponsored brand video ads. We also seek answers to a curious question regarding Amazon's unique way of announcing updates. Finally, we delve into a bit of psychology, exploring the anchoring bias and its implications for marketing and personal decisions.

Welcome to episode 63 of Amazon Ads Raw Daily, your daily podcast and YouTube show around Amazon Ads, Amazon in general, marketing, and technology. Today, we discuss some key updates to Amazon Ads API, and we put a spotlight on the often-ignored concept of 'anchoring bias' in marketing strategies and its potential impacts.

We'll unpack two significant API updates from Amazon that affect Sponsored Brands, one of which pertains to the introduction of product collections for sponsored brand video ads. We will also ponder a curious question: why does Amazon announce their updates later than their implementation? Are there any strategic reasons behind this?

Towards the end, we dive into the fascinating world of cognitive biases, particularly 'anchoring bias,' and how understanding it can give you an edge in your marketing strategies and personal decisions. We'll explore how anchoring bias affects our perception of price and value, and how it can be leveraged in various contexts, like negotiations and pricing strategies.

Join us as we dig deep into these topics, equipping you with knowledge that can potentially enhance your Amazon marketing strategy and personal decision-making skills. Thank you for tuning in, and we hope to see you again on Monday. Have a great weekend!

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Episode #62 - "Understanding New Amazon Ads Campaign Budget Rules and Their Implications on Your Strategy 💰🔎🎯"

In today's episode, we dive into the new changes to Amazon Ads and the campaign budget rules. We discuss how the updated rules now allow budget rules to stack and add up, potentially increasing the spend significantly. We'll also talk about some potential drawbacks of the current setup, including its limitations in terms of decreasing budgets and scaling rules across campaigns. Join us to stay informed about this important change and understand how it could impact your Amazon strategy.

Welcome to Thursday's episode of the Amazon Ads Raw Daily podcast, episode 62! Today we focus on the recent update to Amazon Ads campaign budget rules. We'll delve into the implications of this change and discuss some potential drawbacks that you should be aware of.

The recent update to Amazon Ads now allows budget rules to stack and add up. This change implies that if you have more than one budget rule on a campaign, all active budget rules will add up, which contrasts the old rule where only the rule with the highest budget increase applied.

This new structure allows for multiple budget rules to work in tandem, increasing your budget significantly based on different criteria. For instance, you can have a performance-based rule that increases the budget based on performance metrics like low ACoS, and you can also set up a rule for specific dates where you expect higher traffic, like Prime Day.

While this new setup can enable more flexible and dynamic budgeting, there are some potential issues to keep in mind. As it stands, budget rules only allow for an increase in budget and do not facilitate budget decrease. This limitation could lead to overexpenditure if not managed correctly. Furthermore, scaling budget rules across campaigns is currently a manual and time-consuming process that could benefit from improvements like copy-paste functionality or a centralized rules management system.

In today's episode, we break down these details, offering practical insights and examples, and sharing our perspective on the pros and cons of this update. Whether you're curious about the new budget rules or are looking for tips on how to manage your Amazon Ads campaign budgets effectively, we've got you covered!

Thanks for listening and if you like the podcast make sure to subscribe!

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Episode #61 - "Amazon Ads API Updates, Understanding Psychological Effects, and How They Impact Your Amazon Strategy 📈🧠🎯"

In today's episode, we explore updates from the Amazon Ads API and discuss some psychological effects like confirmation bias, priming, and cognitive load. We also delve into how these effects can impact your Amazon strategy. Join us for a comprehensive view of both technical updates and the psychology behind successful marketing tactics.

Welcome to Wednesday's episode of the Amazon Ads Raw Daily podcast, episode 61! Today we will unpack updates from the Amazon Ads API and discuss some psychological effects—confirmation bias, priming, and cognitive load—that can have significant impacts on your Amazon strategy.

1. First off, we have updates from the Amazon Ads API. The omnichannel metric fee has now been launched for US consumer package good advertisers. The omnichannel metric allows advertisers to measure on and off Amazon effectiveness and observe holistic shopping activities across various retail outlets. This metric now has a fee, which is 4% of the media spent and will be applied to the supply cost in Amazon DSP for impressions where the omnichannel metric is enabled.
2. The second update involves bulk sheets, which are now available in Chinese and Japanese language. Advertisers who have selected either of these languages in their profile can now download a bulk sheet file in the selected language, making the process easier for people located in Japan or China.
3. With the technical updates out of the way, let's shift our focus to some psychological effects and how they relate to your Amazon strategies and tactics.
4. Confirmation bias is the tendency to search for, interpret, prefer, and recall information in a way that confirms our personal beliefs. This bias can significantly influence our approach to testing on Amazon, so it's crucial to be aware of it when formulating hypotheses and analyzing results.
5. Next, we discuss priming, a process where subtle visual or verbal suggestions help users recall specific information and influence how they respond. Priming in marketing can be a powerful tool to guide user perception and response, creating a more profound connection between the user and the brand message.
6. Finally, we delve into the concept of cognitive load, the total amount of mental effort required to complete a task. High cognitive load can overwhelm users, hindering their decision-making process. It's important to present information in an easily digestible way to ensure a positive user experience and facilitate conversions.

Join us today for this insightful episode. Whether you're interested in understanding Amazon API updates or want to delve into the psychology behind successful Amazon strategies, we've got you covered!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

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Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.

Episode #59 - "Exploring Tailored Brand Promotions, Understanding Your Amazon Customer Base, and More on Psychological Marketing Effects 🧠💰🎯"

In this episode, we dig into the new beta functionality, tailored brand promotions, and explore its potential implications on Amazon ads. We also anticipate future marketing strategies using this tool and tease our upcoming discussion about psychological marketing effects. Tune in to catch up on these exciting updates!

Hello and good morning! A very happy Monday to all of you and welcome to the 59th episode of the Amazon Ads Raw Daily podcast! We hope you had a great weekend and are ready to dive into some fascinating Amazon updates, no matter where you're listening from in the world.

Today, we're discussing a new beta functionality known as "Tailored Brand Promotions." This exciting new feature is currently only available in the US, and we've been testing it to understand its potential impacts on Amazon Ads.

So, what exactly are tailored brand promotions? In a nutshell, they allow you to create promotions offering discounts ranging from 10% to 50% for specific audiences. These audiences are familiar to those who have used the customer engagement tool, as they are quite similar. They include your brand followers, repeat customers, high spend customers, and recent customers.

But that's not all! There are two new audiences that Tailored Brand Promotions introduces - "Brand Card Abandoners 90 Days" and "Potential New Customers." This gives marketers a unique opportunity to reach out to customers who have interacted with their brand but haven't made a purchase yet.

We also discuss how these features will influence promotional strategies on Amazon. With all the available options for promotions, it's important to consider each one carefully to ensure you're still generating a profit while increasing conversions and attracting more customers.

Beyond just the Tailored Brand Promotions, we also speculate about the future of marketing on Amazon. With the evolution of these tools, we can potentially tap into deeper aspects of the customer journey, allowing for better engagement and conversion strategies.

Join us for today's episode as we dive into the details of these new features and the potential changes they bring to Amazon Ads. Plus, a heads up for our next episode - if there are no major updates or features, we'll be focusing on some intriguing psychological marketing effects, including confirmation bias, priming, and cognitive load. These effects are vital for us marketers to understand and can help enhance our strategies significantly.

Thank you for joining us today. Enjoy your Monday, and we look forward to continuing the conversation tomorrow. Bye for now!

Thanks for listening and if you like the podcast make sure to subscribe!

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Episode #58 - "Prime Week Wrap-Up, Insights on Amazon Luna, and Post-Prime Day Ad Optimizations 🎉🎮🚀"

In today's episode, we take a look at the record-breaking Amazon Prime Day 2023 and discuss Amazon's new cloud gaming service, Luna. We also touch on strategies for Amazon Ads optimization post-Prime Day. Stay tuned for an exciting exploration of Amazon's latest ventures!

Hello and good morning, everyone. Welcome to the 57th episode of the Amazon Ads Raw Daily podcast! Today, we're dissecting the conclusion of Prime Week 2023, exploring Amazon's new cloud gaming service, Luna, and diving into strategies for Amazon Ads optimization post-Prime Day.

• According to the Amazon Press Center, Prime Day 2023 saw the most massive sales day ever on Amazon, with more than 375 million items purchased worldwide and customers saving over $2.5 billion. However, the specifics regarding Amazon's total revenue remain a mystery. But, an estimation based on an average selling price of $20 per item suggests total revenue could be as high as $7 billion.
• In the press release, Amazon also highlighted the increase in orders and revenue for merchants participating in Prime Day activities, with a 10x increase in daily buy-with-Prime orders and an 8x increase in daily revenue during the Prime Day event period versus the month before announcing Prime Day.
• In our next segment, we delve into the world of cloud gaming with Amazon Luna. Luna offers a unique gaming experience directly from the cloud and includes a selection of games included with Amazon Prime. We dissect Luna's current offerings, compare it with other services like Google Stadia, and speculate about its future in the rapidly evolving gaming industry.
• Finally, we'll be discussing strategies for Amazon Ads optimization in the aftermath of Prime Day. As the excitement of Prime Day subsides, it's essential to review and tweak your ad campaigns to maintain momentum.

Join us today for this insightful episode. Whether you're interested in the results of Prime Day, intrigued by the potential of cloud gaming, or looking to optimize your Amazon Ads, we've got you covered!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #57 - "Prime Day 2023: A Resounding Success, Insights on Deal Badges, and The Promise of Progress 🔥🔴📈"

Today, we're wrapping up the Amazon Prime Day 2023 with record-breaking results. The US saw a 114% increase in sales compared to the last 30-day average. We will also look at the power of the red "Prime Day" badges on deal items and a quick reminder about the value of progress over mere busyness.

Good morning, everyone, and welcome to the 57th episode of the Amazon Ads Raw Daily podcast! I'm Alex, your host, and today we're quickly wrapping up the record-breaking Amazon Prime Day 2023.

As the day is closing on the West Coast, Pacific time in the US, we can already see a clear indication of how both Prime Days went. According to Jeffrey Cohn from Amazon Ads, many US agencies reported extremely strong sales numbers, with some accounts seeing an 8x increase in sales. The US saw a 114% increase in sales compared to the last 30-day average, a figure that encompasses all items, not just those on a deal.

Interestingly, even brands without deals are reporting solid growth this year. In the past, such brands would usually see an increase of one to two weeks' worth of sales on Prime Day. This year, however, it seems like the growth was even more substantial.

Internationally, the trend was similar. Italy reported an 82% surge in sales, while Germany witnessed a 70% increase. As a whole, it appears Prime Day 2023 was a resounding success!

We also discuss an important point brought up about the power of Prime Day deal badges. Brands smart enough to opt-in for Prime-exclusive deals enjoyed the benefits of the red "Prime Day" badges on search result pages, which helped them stand out to customers shopping during these days. A lesson to be learned for next year: Opt for the red badge, not the green one.

Finally, we conclude today's episode by reiterating the importance of progress. Amid the busyness of these past two days, let's not forget our long-term goals and the progress we need to make toward them.

That's it for our quickest episode yet. Thanks for tuning in, and we'll be back tomorrow for a deeper dive into the psychology behind Prime Day and other insights. See you then!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #56 - "The Biggest Prime Day Ever, Violations in Sponsored Brand Ads, and The Importance of Progress 🔥🚫📈"

Today, we're deep into the second day of Prime Day 2023, and initial reports suggest it might be the biggest Prime Day ever. We also examine violations found in sponsored brand video custom images and emphasize the importance of making real progress instead of merely keeping busy.

Welcome to the 56th episode of the Amazon Ads Raw Daily podcast, everyone! It's Alex, your host, and it's Prime Day! We're midway through the celebrations on Wednesday, July 12th. As we dive into today's episode, we're going to address the buzz around this year's Prime Day and the expected results, some irregularities spotted in sponsored brand video custom images, and the essential distinction between mere activity and actual progress.

• According to John T. Shearer, CEO and founder of Momentum Commerce, this year's Prime Day might be the largest ever, with more deals, deeper discounts, and double-digit year-over-year sales growth. An insightful observation from Laura Meyer of Envision Horizons suggests that Prime Day seems to grow each year, reaffirming John's claims. As we wait for the final results, let's savor the excitement of Prime Day!
• Next, we discuss sponsored brand video custom images. It's unfortunate to see that some users are violating Amazon's terms of service, adding inappropriate elements like text and buttons to their images. Despite these violations, the ads are somehow passing through the checks due to clever tricks employed by the violators, something we've noticed this Prime Day.
• And finally, we address a fundamental issue - the difference between motion and progress. Martin Habeck from Meta has this inspirational quote framed in his office: "Don't mistake motion for progress." Many people celebrate the act of being busy but do not necessarily make any real progress. This saying perfectly complements the idea of focusing on the tasks that truly lead to progress, the 'should-do' tasks we discussed yesterday.

That's it for today. Enjoy the second day of Prime Day 2023 and make sure you're focused on tasks that yield progress. Thanks for tuning in, and we'll be back tomorrow.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Title: Episode #55 - "Prime Day 2023, The MSG Sphere and The Success List Framework 🎉🔮📋"

On this episode, we commemorate the first day of Prime Day 2023 and cover a variety of fascinating subjects. We discuss an innovative building in Las Vegas, learn a new task prioritization framework from Jerry W. Keller, and share updates on Amazon Posts.

Good morning and welcome everyone to the 55th episode of the Amazon Ads Raw Daily podcast! It's Tuesday, July 11th, Prime Day 2023, and we're ready to celebrate and learn. For those of you tuning in on any podcast platform, make sure to check out our YouTube video to see the fantastic deal-themed background image for today's recording. Let's get started!

• First, on the docket, we marvel at an architectural marvel recently unveiled in Las Vegas - the MSG Sphere. This technologically advanced building looks like a giant ball, covered entirely in LED displays. It's a striking marriage of technology and marketing. You can use the outer surface to project anything from the Earth's surface to a giant basketball, making it an incredible attraction for photos, videos, and, of course, advertisements. It's fascinating to witness how innovation continues to shape the marketing and entertainment industries.
• Moving on, we delve into a straightforward, yet powerful, prioritization framework by Jerry W. Keller, the author of 'The One Thing'. The concept entails differentiating the things you could do from those you should do. With your to-do list in hand, eliminate the 'could-do' tasks, leaving only the 'should-do' tasks - forming your success list. This strategy ensures that your focus remains fixed on high-priority tasks, increasing your efficiency.
• Finally, we share an update on Amazon Posts. If you're not familiar, Amazon Posts allow brands or sellers to create social-media-like posts with an image and caption linked to one or multiple ASINs. The posts can then be published to your brand feed or product detail pages. Previously, a storefront was required to use posts, but according to Joshua Rave, this requirement has now been lifted, allowing even those without a storefront to utilize this feature.

That's a wrap for today's episode. Enjoy Prime Day 2023, everyone! As always, we encourage you to stay curious, continue learning, and regularly explore new features and functionalities. Thanks for tuning in, and see you tomorrow.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

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