Amazon Ads Raw Daily

https://www.linkedin.com/posts/daniel-tejada-amazonadvertising_amazon-amazonppc-amazonadvertising-activity-7077718321877446657-ryTJ

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Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

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Episode #42 - "Amazon's Daily Budget Policy, API Updates, and New Badges on SERP 📊🔖

In this episode, we cover the latest updates from Amazon's Sponsored Ads daily budget policy, discuss changes to the API versions for advertising, and highlight recent issues with Amazon's reporting systems. We also explore new features on the Amazon SERP, including UI/UX changes and new badges for sponsored brands and product listings.

Welcome to Episode 42 of our Amazon Ads Raw Daily podcast, recorded this sunny Wednesday, June 21. In today's episode, we have numerous exciting updates, primarily related to Amazon's Sponsored Ads daily budget policy, API changes, and recent reporting issues, plus some new badges and features appearing on the SERP.

• Amazon's Daily Budget Policy: We start with an examination of Amazon's recent policy change concerning daily budget expenditure. The new update allows campaigns to consume up to 100% more of your daily set budget, a significant shift from the previous 25%. We discuss the implications of this for advertisers working with constrained or controlled budgets.
• API Updates: Next, we look at the changes to the API versions for advertising. As of May 22, any campaigns created using version 3 of the sponsor brand post endpoint are stored as multi ad groups, aligning with the functionality of version 4 campaigns.
• Reporting Issues: We discuss recent issues with Amazon's reporting engines, which have led to inaccuracies in metrics and visualizations in the ad console.
• New SERP Features: We delve into new updates on the search engine results page (SERP), including changes to suggested bids, and the introduction of badges like "Highly Rated Brand", "Overall Pick", and "Popular Brand Pick" for advertised brands and product listings.

These updates may significantly influence how you manage your Amazon advertising campaigns, so don't miss out on this episode! Thank you for joining us, and have a fantastic Wednesday!

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Episode #41 - "Amazon's B2B Marketing Push, AI Innovations, and Google's Shopping Tool 🌐🛍️"

In this episode, we discuss Amazon's advertising expansion and its recent event, 'Amazon Port', in Cannes, France. We also explore the intensifying AI race with significant moves from ByteDance and Meta, plus a ground-breaking shopping AI tool from Google.

The Links:

https://about.fb.com/news/2023/06/introducing-voicebox-ai-for-speech-generation/

https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/

Welcome to Episode 41 of our Amazon Ads Raw Daily podcast, recorded on a sunny Tuesday, June 20. We have a lot to unpack today, from Amazon's marketing event in Cannes to major AI-related developments and Google's newest AI shopping tool.

• Amazon's B2B Marketing: We delve into Amazon's advertising push and its attempt to solidify relationships with sellers, advertisers, agencies, and tool providers. Their marketing event, Amazon Port, underlines this effort. The shift mirrors Google's long-established practice of fostering relationships through B2B events and educational projects.
• Amazon's Ad Spend: We examine Amazon's enormous advertising and promotional spending—over 20 billion US dollars in the past year—potentially positioning them as one of the world's largest advertisers.
• ByteDance & AI: ByteDance, TikTok's parent company, has made a significant investment in AI, purchasing NVIDIA GPUs worth a billion US dollars. We discuss the implications of this move on the ongoing AI race.
• Meta's Voicebox: Meta is also playing a strong game in the AI field. Their latest product, Voicebox, an AI tool for speech generation, promises to be a game-changer. It opens the door to fascinating applications, including text-to-speech transformation and audio file modification.
• Google's Shopping AI Tool: Lastly, we examine Google's newly introduced AI shopping tool, which allows consumers to 'virtually try-on' clothes. By generating the product on different models of various sizes and skin tones, it offers a personalized shopping experience that could reduce returns and increase conversion rates.

Tune in to delve deeper into these developments and their potential impact on the marketing and e-commerce landscapes. Thank you for joining us, and have a wonderful Tuesday!

Thanks for listening and if you like the podcast make sure to subscribe!

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Welcome to Episode 40 of Amazon Ads Raw Daily with your host, Alexander. Today, we unpack two surprising news stories that hold significant implications for the world of Amazon advertising and e-commerce.

Here's what you can expect:

• Amazon Ads Reporting Delays: Amazon has recently reported delays in their sponsored ads reporting from June 1st to June 6th, and now another delay from June 14th to June 15th. This non-specificity implies the delay could be affecting all campaign types. We discuss the potential problems that these delays might cause, such as incorrect ACOS, TACOS, and profitability reporting, which could lead businesses to base decisions on inaccurate data.
• The Bankruptcy of Instant Pot: In a surprising turn of events, Instant Pot, a brand that has been prominent on Amazon and in the home appliances industry for years, has filed for chapter 11 bankruptcy. We discuss the company's history, their wide range of highly-rated products, and speculate on the potential reasons for their downfall. We also touch on the wider implications for the home appliances sector.
• 
  

As always, we look forward to your feedback, questions, and suggestions. Don't hesitate to get in touch via LinkedIn or at [email protected]. Enjoy the episode and have a fantastic week!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

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https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #39 - "Updates to Amazon Ads Advanced Tool Center & Emergence of Mistral: Europe's New AI Contender 🎯💡"

Summary: In this episode, we delve into the revamped Amazon Ads Advanced Tool Center, exploring its new features and how these enhancements facilitate API and bulk operations. We also discuss the availability of vendor test accounts for Belgium. Furthermore, we spotlight the emergence of Mistral, a promising new AI company based in Paris, aiming to fill the gap in Europe's AI landscape. Join us to get a fresh perspective on these developments!

Description: Welcome to Episode 39 of Amazon Ads Raw Daily with your host, Alexander. We're thrilled to share updates on Amazon Ads and introduce you to an exciting new AI venture. Here's what you'll find in this episode:

• Amazon Ads Advanced Tool Center Update: The Amazon Ads Advanced Tool Center has undergone a revamp. It now boasts a more intuitive design and offers a mobile-responsive interface. The center is divided into three categories: developer guides, API reference, and Amazon NoCodeTools (for bulk operations). We provide an overview of these enhancements and their implications for your operations.
• Vendor Test Accounts for Belgium: We also announce the availability of vendor test accounts for Belgium, a valuable resource for those looking to test out operations even if they're not actively selling in Belgium.
• Introduction to Mistral: Shifting gears, we introduce you to Mistral, a Paris-based AI startup that aims to provide European users with a high-quality AI alternative to major American companies. With a pre-seed funding of 100 million euros and a strong team of AI experts, Mistral promises to disrupt the AI landscape.
• AI Landscape & Future Prospects: We delve into the ongoing AI boom, touching on the stock market performance of prominent AI companies and the role of AI in tech growth. We discuss the challenges European users face due to data protection laws and the importance of having locally developed AI tools.

As always, we welcome your feedback, questions, and suggestions. Feel free to reach out via LinkedIn or email at [email protected]. Enjoy the episode and have a great weekend!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

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https://alexanderswade.com/amazon-ads-raw-daily/

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In today's episode, we take a comprehensive look at Amazon's Creator Connection tool, a unique method to set up affiliate influencer campaigns right within Amazon. This episode offers step-by-step guidance on setting up a campaign and the insights one can draw from this tool.

Welcome to Episode #38 of Amazon Ads Raw Daily, where we continue our discussion on Amazon Creator Connection. Located in the brand content section of the advertising console, this tool provides a streamlined process for brands to set up their affiliate influencer campaigns.

What's inside:

• Amazon Creator Connection - A Closer Look: This episode provides a comprehensive guide on using the Amazon Creator Connection tool, from initial setup to tracking the status of your campaigns.
• Setting Up a Campaign: We discuss in detail how to create a campaign request - choosing a name, setting the objectives, deciding on products to be promoted, crafting messages for the creators, and setting the start and end dates.
• Creator's Interests: Discover how to add interests based on your product and categories from a list of 6,169 different options to make your campaign more focused and impactful.
• Budgeting and Commission: We touch upon the importance of setting a campaign budget and deciding a commission rate.
• Creator Connection Overview Page: Understand how to use the two tabs present in the overview page – one for tracking all your requests and another to browse through a list of creators.
• Connecting with Creators: Learn how to review creators' profiles, their interests, the products they have previously promoted, and how to reach out to them based on these insights.
• Limitations of the Program: Despite its advantages, the Creator Connection tool does have a few limitations. We discuss these in detail, such as the lack of product sample ordering, the limit of one campaign per brand, and a maximum of 200 creators per campaign.

Whether you are a veteran of influencer campaigns or a newcomer, the Amazon Creator Connection tool can be a valuable resource in your marketing arsenal. Join us to understand how you can leverage this tool to the fullest.

Thank you for listening, and have a fantastic Thursday!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

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https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #37 - "Reddit's API Controversy and Amazon's New Beta Feature, Creator Connections 🌐"

In this episode, we delve into the recent controversy over Reddit's API usage fees and how it's impacting the platform's community. We also introduce you to a new Beta feature by Amazon, Creator Connections, that links brands directly with Amazon's affiliate program.

In the 37th episode of Amazon Ads Raw Daily, your host, Alexander Sweet, takes you through the latest developments in the world of technology and marketing. We start with an in-depth analysis of the recent Reddit controversy and move on to explore an intriguing new Amazon Beta feature - Creator Connections.

Here's what we cover:

• Reddit's API Usage Fee Controversy: We discuss the ongoing backlash against Reddit's decision to charge for API usage. This has led to resistance within the Reddit community, with some of the largest subreddits threatening to 'go black' or private. We examine the potential implications of this move on Reddit's user base and its stock market performance.
• Introducing Creator Connections: We present a brief overview of a new Beta feature by Amazon, called Creator Connections. This feature, part of Amazon's affiliate program, aims to directly connect brands with influencers. We hint at the potential impact of this feature on the influencer marketing landscape but keep the in-depth discussion for our next episode.
• Whether you're an Amazon Ads professional or an enthusiast of e-commerce and technology, this episode is packed with insights to keep you up-to-date with the latest developments. Listen in to understand these fascinating topics and how they might impact your Amazon advertising strategy.

Thanks for listening and if you like the podcast make sure to subscribe!

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https://youtube.com/@AmazonAdsRawDaily

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https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #35 - "Amazon's Hidden Bid Modifier and Other Updates in the Amazon Ads Ecosphere 🌐"

In this episode, we explore interesting updates and insights within the Amazon advertising landscape, from hidden bid modifiers in Sponsored Brand video campaigns to new features in Amazon Attribution. We also discuss intriguing trends in Amazon Ads and take a look at Amazon's AI-generated customer reviews.

In the 35th episode of Amazon Ads Raw Daily, we dive into a plethora of updates and discoveries within the Amazon ecosphere. Our host, Alexander Swade, presents a variety of topics, from the intricacies of bid placement in Sponsored Brand video campaigns to new category filters in Sponsored Brand Ads, and much more.

Here's what we cover:

1. Understanding Amazon's Hidden Bid Modifier: We discuss an interesting finding by Daniel Lobko regarding the hidden bid placement modifier in Sponsored Brand video campaigns, its implications, and potential strategies for marketers.
2. Filter by Category Feature in Sponsored Brand Ads: We explore the "filter by category" option spotted by Prem Gupta on top of search results in Sponsored Brand Ads and discuss its potential impact on brand visibility.
3. New Update to Amazon Attribution: We talk about the new addition of new-to-brand metrics to Amazon Attribution as reported by Vanessa Hung. This addition enhances conversion tracking for external traffic and gives a more holistic view of all marketing channels.
4. AI-Generated Customer Reviews: We delve into an intriguing discovery - Amazon's AI-generated customer reviews. We discuss how this new feature summarizes customer reviews to help consumers make informed decisions quicker, and how this could potentially affect the competitive landscape.

Whether you're an Amazon Ads professional or an e-commerce enthusiast, this episode is packed with insights to help you stay ahead in the Amazon advertising game. Listen in to understand these latest developments and how they can impact your Amazon advertising strategy.

Thanks for listening and if you like the podcast make sure to subscribe!

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https://youtube.com/@AmazonAdsRawDaily

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https://alexanderswade.com/amazon-ads-raw-daily/

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In today's episode, we cover an update to the Brand Analytics Top Search Terms Report, especially for those using Vendor Central. Even though the update has already been rolled out in Seller Central, we delve into the specifics of this powerful report that can provide critical insights for your brand.

Welcome to episode 35 of Amazon Ads Raw Daily. In this episode, we break down the updates to the Brand Analytics Top Search Terms Report that were recently introduced to Vendor Central, as well as recap some key features already available on Seller Central.

Understanding the Update: The Brand Analytics Top Search Terms Report provides valuable insights about search terms, top-clicked brands, and products, and the click and conversion share of the top three clicked products. You can select a specific category or narrow down your search to a particular brand or ASIN.

Key Features of the Report:

• Reporting Range: You can choose from quarterly, monthly, weekly or daily ranges. Do note that there's usually a delay in data availability.
• Top-Clicked Products: This feature allows you to select up to 100 different ASINs.
• Top-Clicked Brands: You can choose any brand to focus on.
• Category and Search Term: You can select a specific category or an individual search term for more targeted results.
• 
  

The report offers a consolidated view that combines the search term view and competitor view, providing a snapshot of your click and conversion share. However, it does not provide data on impression share, which would be a helpful metric to have.

Taking Action on the Report: The report allows you to refine your results and download them based on the filters you've selected. This can help you identify which products are doing well and where there might be room for improvement. For instance, if your product is ranked as the third most-clicked, you might consider increasing your PPC efforts to improve click share.

To sum it up, whether you're using Vendor Central or Seller Central, the Brand Analytics Top Search Terms Report is a powerful tool that can provide you with actionable insights to optimize your Amazon advertising strategy.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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https://www.linkedin.com/in/alexanderswade/

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