Amazon Ads Raw Daily

In today's episode, we discuss some exciting updates including the integration of Amazon posts into the advertising console, and some changes in the Seller Central account menu. We also clarify some changes to posting on Amazon, such as the caption limit and product limit.

Welcome back to another episode of Amazon Ads Raw. In this episode, we uncover some recent updates to Amazon's advertising console and Seller Central account menu, aiming to enhance your advertising experience.

New Update: Amazon Posts: The long-awaited Amazon Posts is now finally integrated into the Advertising Console. No longer found under 'Tools and Resources', Amazon Posts is now available under 'Brand Content'. This section allows you to view and manage your posts directly, where you can also find links to your stores and brand profiles.

Navigating the New Post Section: Upon clicking on Amazon posts, you are presented with example posts and the brands you can manage posts for. Clicking 'Get Started' will lead you to the 'Brand Content - Posts' section, which offers the same graphs for impressions, engagement, clicks, reach, etc., as the old posts page. You can view your brand feed and all your posts along with their metrics.

Changes to Posting: There have been some changes to the posting system with the new update:

• The caption limit has been reduced from 2200 to 300 characters.
• You can add up to five products to your post, down from the previous limit of ten.
• You now have the option to set an end time for your posts, allowing you to specify how long they should be live.

Visual Update in Seller Central: Amazon has added icons next to different menu items like brand analytics, inventory planning, advertising, and campaign manager in the Seller Central account, potentially making navigation and remembering specific sections easier.

That wraps up the updates for this week. We wish you a wonderful and sunny Friday and look forward to welcoming you back on Monday for more insights into Amazon Ads. Take care and have a great weekend!

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Episode #33 - "Mastering Amazon Ads: The New Top of Search Impression Share API Update 🎯"

In today's brief yet insightful episode, we unpack the new Ads API update from Amazon, which introduces the Top of Search Impression Share metric. This new feature is essential for sponsored products and brands in understanding campaign effectiveness, accelerating brand strategy, and enabling custom acquisition.

Welcome to Episode 33 of our Amazon Ads Raw Daily podcast. Today, we are delving into the recent Ads API update, which Amazon has released for all regions. This update focuses on a new metric: Top of Search Impression Share for sponsored products and brands.

• New API Update: Over the past few weeks, Amazon has been releasing numerous API updates. This new one, however, stands out. The Top of Search Impression Share metric is now available in Amazon Ads API reporting. This valuable tool helps brands gauge their campaigns' efficacy and their keywords' ability to drive brand awareness on a large scale. Integrators can now access this metric daily through the API, which can be applied to a system to power notifications, automation, and other functions. This aids in achieving top-of-search impression chart goals on critical campaigns and keywords. This powerful metric can expedite brand strategy, analysis, and optimizations while fostering customer acquisition.
• Understanding Top of Search Impression Share: For those unfamiliar, this metric is somewhat different from the impression share metric on platforms like Google. This metric is not the share of your impressions from the total search volume, but the share you've earned out of all impressions for which you were eligible within a specific date range. This metric is available at the campaign and keyword level for sponsored ads reporting APIs.
• Using this Metric: Top of Search Impression Share is a crucial metric to understand your market share capture for your main keywords, especially on the most effective and prominent placement - top of search. Utilize this metric for your sponsored products and brand campaigns to see if your strategies are effective or if there's more market share to capture.
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As always, we hope you find this information valuable and it aids in your brand strategy. See you tomorrow for more insights on Amazon Ads. Have a wonderful day!

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Episode #32 - "Amazon's Unusual Glitch & New Updates for Sponsored Brand Video Campaigns 🐞📹"

In this episode, we discuss a glitch that appeared on Amazon US, applying a 20% discount coupon to various ASINs, and the introduction of new features to Sponsored Brand Video Campaigns, providing advertisers with more flexibility and options for their ads.

Welcome to Episode 32 of our Amazon Ads Raw Daily podcast. Today's focus is on an intriguing glitch that recently hit Amazon US and exciting updates to the Sponsored Brand Video Campaigns.

• Amazon Glitch: Yesterday, users reported a 20% discount coupon showing on several ASINs across Amazon US. It was later confirmed as a glitch, with the coupon disappearing at checkout. The implications of this for sellers and buyers are interesting - did it impact the conversion rate? Did buyers notice the discount disappearing? And what might Amazon do to rectify this for sellers, if anything?
• Sponsored Brand Video Campaigns: The second part of our episode covers the introduction of new features for Sponsored Brand Video Campaigns. Specifically, the ability to add up to three products to your creative, making the ad appear similar to a Sponsored Brand headline ad. This offers advertisers greater flexibility and allows different product groups or variations to be showcased within one video. We discuss the implications of this update, potential challenges with attribution and reporting, and how it compares with traditional Sponsored Brand ads.
• Overall, we delve into the exciting and sometimes unexpected developments in the world of Amazon advertising. Stay tuned for more insights and updates on these fascinating occurrences.

Thanks for listening and if you like the podcast make sure to subscribe!

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Episode #31 - "Amazon's New Moves: Prime Wireless and E-commerce Market in Germany 📱🛒"

In this episode, we cover the intriguing news of Amazon planning to enter the mobile phone business, potentially offering a new benefit to Prime members. We also discuss the rising e-commerce market in Germany, amidst shifting sales dynamics due to Brexit.

Welcome to Episode 28 of our Amazon Ads Raw Daily podcast. Today's focus is on the recent Business Insider report about Amazon's possible venture into the mobile phone industry and the growth of the e-commerce market in Germany.

• Prime Wireless: Amazon is rumored to be in talks with mobile network operators T-Mobile and Verizon in the US about offering a mobile phone contract, potentially dubbed "Prime Wireless". This could significantly cut down on average monthly mobile phone bills and offer an added benefit to Prime members, boosting Prime membership and increasing the customer lock-in effect. We also discuss the strategic implications for mobile network operators and the potential for Amazon to eventually build its own infrastructure, similar to its logistics model.
• German E-commerce Market: The second topic we discuss is the forecasted 6% growth in Germany's e-commerce market this year, potentially reaching nearly 90 billion. Germany is the second largest e-commerce market in Europe, closing the gap with the UK as it becomes increasingly challenging for European-based sellers to operate in the UK due to post-Brexit restrictions on logistics and customs.
• Overall, the growth of the e-commerce market and Amazon's potential new venture represent promising trends for online sales and offer new perspectives for sellers, marketers, and consumers alike.

Thanks for listening and if you like the podcast make sure to subscribe!

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https://developer-docs.amazon.com/sp-api/v1.0/changelog/listprice-attribute-required-for-select-product-types

https://developer-docs.amazon.com/sp-api/v1.0/changelog/api-request-validation-for-400-errors-with-html-response

In this episode, we explore updates to the Amazon Selling Partner API, including new requirements for the list price attribute and API request validation changes. We also share some fun personal announcements.

Welcome to Episode 30 of Amazon Ads Raw Daily. Today, we venture into the realm of the Amazon Selling Partner API and review key updates that might affect your selling experience on Amazon.

1. Personal Announcements: In a fun twist, we created a tongue-in-cheek job listing for a "Chief Artificial Intelligence Officer." The response has been overwhelming, with many applicants taking the role seriously. We delve into this humorous mix-up and reflect on the importance of reading job descriptions thoroughly.
2. List Price Attribute Requirement: Starting June 30, Amazon will mandate the list price attribute for around a thousand product types. The aim is to enhance customer experience by providing complete and accurate product attribution details. If you're a seller on Amazon, this update could have a significant impact on your product listings.
3. API Requests Validation: Effective from June 5, Amazon will reject requests inconsistent with HTTP RFC 7230. Since April 25, Amazon has already been applying this restriction to a portion of requests. Inconsistent requests will return an error 400 status code and an HTML response. We detail the potential issues this could cause for those using the Selling Partner API.

Stay tuned for an in-depth exploration of these updates and how they can affect your Amazon selling journey. Don't miss out on future episodes for your regular Amazon Ads updates.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

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https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #29 - Guidelines and Tips for Effective Off-Amazon Sponsored Brand Video Campaigns 🎬🎯

In this episode, we outline some of the creative requirements, targeting options, budgeting considerations, and bidding strategies for successful Off-Amazon Sponsored Brand Video campaigns.

Welcome to Episode 28 of our Amazon Ads Raw Daily podcast. Today's focus is on the successful implementation of Off-Amazon Sponsored Brand Video (SBV) campaigns.

1. Creative Requirements: We delve into several crucial aspects of creating compelling Sponsored Brand Videos. These include video duration, end card usage, branding elements, and the incorporation of customer reviews and star ratings. By adhering to Amazon's guidelines, you can create effective videos that resonate with potential customers.
2. Targeting: When setting up your campaign, you can select category and subcategory targeting, similar to Product Attribute Targeting (PAT). There's flexibility in targeting, with options to use Amazon's suggestions or to choose for yourself.
3. Budgeting: A minimum lifetime budget of $5,000 is required to launch an SBV campaign. This budget is distributed evenly across the campaign schedule, and you can pause the campaign or change the end date at any time to control the daily budget.
4. Bidding: Amazon employs a Cost Per Mille (CPM) bidding model for SBVs, with a minimum required bid per targeting of $10.

For a deep dive into these tips and more details on how to optimize your Off-Amazon Sponsored Brand Video campaigns, tune into today's episode.

Thanks for listening and if you like the podcast make sure to subscribe!

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https://www.linkedin.com/pulse/amazon-ads-tech-update-may-2023-jeffrey-cohen

https://www.linkedin.com/in/jeffreycohen/

In this episode, we delve into the latest Amazon Ads updates, including the new status beta, sponsored display campaign changes, ASIN engagement metrics, and enhancements to Amazon Marketing Cloud learning content.

Welcome to Episode 29 of our Amazon Ads Raw Daily podcast. Today, we unpack a wealth of fresh updates and enhancements to the Amazon Ads ecosystem, including the Amazon Ads Status Beta and API developments.

1. Amazon Ads Status Beta: This update provides crucial insights into Amazon services, reporting, and feature activation. If you're an advertiser on Amazon, this beta could be highly valuable in understanding the status and availability of different Amazon services.
2. Technical Recommendations API: Following the Amazon DSP API launch, we discuss new updates to the Sponsored Ads' technical recommendations API, which now includes new fields in Sponsored Brand keyword recommendation responses.
3. Sponsored Display Campaigns: A fresh update introduces dynamic client-level throttling to the Sponsored Display campaigns' Ads API. Plus, these Sponsored Display audiences are now accessible to advertisers in Belgium.
4. ASIN Engagement Metrics: Amazon is now providing ASIN engagement metrics for selected brand stores via the Amazon Ads API—a potentially game-changing feature for sellers and marketers.
5. Bulk Sheets for Auto-Targeting: We discuss a new update that gives you more control over auto-targeting campaigns within bulk sheets. Now you can create the four product targeting entities, providing more precise targeting options.

In addition, we touch on enhancements to on-demand learning content around the Amazon Marketing Cloud and educational series updates for sponsored brands and sponsored display in the learning console. Stay tuned for an in-depth exploration of these updates and how they can enhance your Amazon advertising strategy.

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #27 - Enhanced SD Bidding Customizations and Advanced Off-Amazon Conversion Tracking 🎯🔍

In today's episode, we discuss two new features on Amazon: the improved bidding settings on SD campaign creation setup and a new API update for more comprehensive off-Amazon conversion tracking. These new functionalities continue to provide more automation, efficiency, and richer insights for advertisers.

Welcome to Episode 27 of our Amazon Ads Raw Daily podcast. Today, we delve into two exciting updates that Amazon has introduced to its advertising platform:

1. Enhanced Bidding Customization: We start by examining the newly updated bidding section during campaign creation setup, which now allows advertisers to specify desired metric outcomes. This feature, currently in beta, will try to achieve the outcome you primarily want to see. While the only available success metric at present is cost per click, we anticipate that there may be more metric options depending on the bidding optimization selection.
2. API Update for Off-Amazon Conversion Tracking: Next, we turn our attention to a new API update, which significantly expands off-Amazon conversion import and management options. This API update allows advertisers to track conversions occurring on their own websites, apps, or even offline properties. Moreover, Amazon's Conversion API can accept events from these platforms through a server-to-server connection, ensuring more comprehensive conversion tracking.

These features demonstrate Amazon's ongoing commitment to enhancing automation and reducing the manual workload for advertisers. Check out the links in the description to learn more. Stay tuned for pre-recorded sessions and possibly a special episode live from our holiday!

Show Links:

https://advertising.amazon.com/API/docs/en-us/info/release-notes#amazon-dsp-launches-expanded-off-amazon-conversion-import-and-management-options

https://www.linkedin.com/posts/yogiwins_amazonadvertising-feature-addition-activity-7068503482458079232-cpAx

========

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

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https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #26 - "Understanding the New Tactical Recommendation API and Updated Budget Rules for Sponsored Brands 🎯🚀"

In this episode, we unpack the latest update from Amazon Ads API – the new Tactical Recommendation API, currently in beta, which offers campaign-setting changes suggested by Amazon's machine learning algorithms or account management teams. We also discuss the recent update on sponsored brand campaigns concerning budget rules and their expansion to include top of search impression share and percent of new-to-brand sales as selectable performance metrics.

Welcome to Episode 26 of our Amazon Ads Raw Daily podcast. Even though it's a bank holiday in the US and Germany, we have some exciting updates to share about the Amazon Ads API and Sponsored Brands. Here's what you'll learn in this episode:

• New Tactical Recommendation API: We dive into this new beta API endpoint for Amazon Ads. The Tactical Recommendation API provides pre-packaged campaign setting changes suggested either by Amazon's machine learning algorithms or account management teams. This API can help manage campaigns more efficiently by diagnosing advertiser catalogs and campaigns to execute the most optimal recommendations.
• Updated Budget Rules for Sponsored Brands: We highlight the new update to budget rules for sponsored brand campaigns. These rules now include top of search impression share and percent of new-to-brand sales as performance metrics. While budget rules can only increase the budget at present, the addition of these two new metrics offers a more nuanced view of campaign performance.
• Discussion on Budget Rules: We voice concerns about the current limitations of budget rules, which only allow budget increases. Ideally, an efficiency-based rule that could decrease budget when efficiency is low would be more beneficial for campaign management.
• Deep Dive into Recommendation Types: We briefly discuss the variety of recommendations available through the API, such as creating new campaigns, adjusting budgets, altering bidding strategies, modifying campaign status, and managing negative keywords.
• The power of this API is exemplified by how it could handle negative keywords – by suggesting the removal of non-performing negative keywords added long ago. This could potentially reconnect with valuable audiences negated in the past due to then-valid reasons.

Take a moment to review the Tactical Recommendation API documentation for more insights. Let's make the most of every campaign! 🎯🚀

link to API:

https://advertising.amazon.com/API/docs/en-us/recommendations#/Recommendations/UpdateRecommendation

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Episode #25 - Unveiling New API Updates and Sponsored Display Campaigns: Back to Basics 🖥️🎯

In this episode, we unravel the latest updates to the Amazon Ads API, specifically relating to the Sponsored Brands Keyword Recommendation response. We also take a deep dive into Sponsored Display campaigns, discussing their unique features, different bidding options, ad formats, and targeting options, including the exclusive audience-based targeting and the more familiar contextual targeting.

Welcome to Episode 25 of our Amazon Ads Raw Daily podcast, where we explore the recent Amazon Ads API updates and revisit the basics of Sponsored Display campaigns. Here's what you'll learn in this episode:

• New Amazon Ads API Release: The episode opens with us discussing the latest updates to the Amazon Ads API. Notably, we delve into new fields added in the Sponsored Brands Keyword Recommendation response, including search term impression share and search term impression rank. These new metrics, available across multiple regions, will help you make informed keyword selections by comparing your impression share and rank with other advertisers.
• Deep Dive - Sponsored Display Campaigns: As part of our 'Back to Basics' series, we dive deep into Sponsored Display campaigns. We explain the different bidding options and when to utilize each, how the various ad formats come into play, and the unique targeting options.
• Sponsored Display Campaign Bidding and Ad Formats: We outline the circumstances best suited for each bidding option and how different ad formats can be incorporated for maximum impact.
• Unique Targeting Options: We explore the targeting options specific to Sponsored Display campaigns, such as audience-based targeting. This is a unique feature offering you the opportunity to reach a specific audience. In contrast, contextual targeting mirrors the product & category targeting familiar from Sponsored Brands and Sponsored Products campaigns.

By dissecting these topics, we aim to provide insights that can help you optimize your Amazon advertising strategy. Let's make every ad count! 🖥️🎯

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

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