Amazon Ads Raw Daily

Episode #14 - "Search Catalog vs. Search Query Performance: A Comparative Analysis 📊🔍" In today's episode, I discuss the differences between the Search Catalog Performance and Search Query Performance reports on Amazon and the discrepancies I discovered after comparing the data from both. Listen as I share my findings, exploring the implications of these discrepancies and the importance of understanding Amazon's data sources when making decisions for your ASIN and brand. 📈🛍️ [Discover the nuances of Amazon's data sources!]

In Episode 14, I dive into a comparative analysis of Amazon's Search Catalog Performance and Search Query Performance reports, covering:

1. Discrepancies in impressions, clicks, add-to-carts, and purchases: Learn about the differences I found when comparing the metrics from both reports, and how the numbers don't always match up.
2. The gap between reports: Understand why the data gap narrows as we move from impressions to purchases, and how it impacts the conversion rates reported by each.
3. Importance of interpreting data: Discover the significance of understanding Amazon's data sources when making decisions for your ASIN and brand, as relying on just one report could lead to suboptimal actions.

Tune in to this insightful episode and learn the importance of understanding Amazon's data sources when making decisions for your ASIN and brand! 📊🚀

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #13 - "Harnessing AI in Digital Marketing: Content Creation & Efficiency - Live from OMR 🤖🚀" In this special episode, join our host as they attend the OMR Festival in Hamburg, Germany, and discuss the growing role of AI in digital marketing, particularly in content creation and optimization. Discover how AI can help streamline processes, improve efficiency, and open up time for other tasks. 🎯💡 [Stay ahead with AI in Digital Marketing!]

In Episode 13, we discuss the growing role of AI in digital marketing, covering:

• AI Adoption: Learn how AI is shaping businesses and societies, and the importance of early adoption for digital marketing professionals.
• Practical AI Examples: Discover how our host uses AI tools like Wisp Objects, chat.gpt, and Midjourney in their podcast production process to save time and improve efficiency.
• AI in Content Creation: Hear about a German e-commerce brand using chat-gpt to create Amazon titles and bullet points, and ponder if AI-written content is the future for many companies.
• Machine vs. Human Consumption: Reflect on whether Amazon content is actually consumed by humans or machines, and if a machine-written content could be more suitable for machine consumption.
• AI's Rapid Learning: Understand how feedback loops in AI tools help them learn quickly and improve their performance over time.

Tune in to this special episode, live from the OMR Festival, and explore the fascinating world of AI in digital marketing! 🌟🤖

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

Episode #11 - "Amazon Brand Funnel Performance: Insights & Skepticism - Live from OMR 🎙️🔍" In today's special episode, join our host as they attend the Online Marketing Rockstars conference in Hamburg, Germany, and discuss a new update in Amazon Brand Metrics. Learn about the pros and cons of this new feature and the potential implications for your advertising strategies. 🎯🚀 [Stay ahead with Amazon Brand Funnel Performance!]

In Episode 11, we discuss Amazon's latest update in Brand Metrics, the Brand Funnel Performance, covering:

1. Introduction to Brand Funnel Performance: Learn about the new feature in Amazon Brand Metrics, which aims to provide insights into your brand's performance at different stages of the shopping journey.
2. Visual Experience: Understand how the new Brand Funnel Performance feature offers an easier-to-understand visual experience compared to the previous table-based insights.
3. Skepticism: Hear our host's thoughts on the potential drawbacks of this feature and whether it might push advertisers towards upper-funnel metrics.
4. Amazon's Official Announcement: Get an overview of Amazon's official explanation for the new feature and how it can help identify opportunities and accelerate brand growth.
5. Personal Take: Listen to our host's personal take on the feature and its implications for advertisers, questioning if all advertisers need to invest in awareness and consideration campaigns.

Tune in to this special episode, live from the Online Marketing Rockstars conference, and explore the latest update in Amazon Brand Metrics! 🌟🚀

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

Episode #11 - "Mastering Amazon Posts: Boost Visibility and Engagement 📲🌟" In this episode, we discuss Amazon Posts, a social media-like feed available only in the US. Learn about the recent changes, how to create and manage posts from Post Manager in the advertising console, and the benefits of using Amazon Posts to increase your brand's visibility and engagement. 🚀📈 [Discover the power of Amazon Posts today!]

In Episode 11, we dive deep into Amazon Posts, covering:

1. Introduction to Amazon Posts: Learn about Amazon Posts, a social media-like feed available exclusively in the US, and its recent integration into the advertising console.
2. Creating and Managing Posts: Get step-by-step instructions on creating and managing Amazon Posts, from setting up your brand profile to scheduling posts in advance.
3. Metrics and Engagement: Understand the key metrics available for Amazon Posts, such as viewable impressions, engagement, product clicks, and reach, and how they can help you measure the success of your posts.
4. Post Visibility: Discover where your Amazon Posts are shown, such as in brand stores, on product detail pages, and in the Amazon Discover feature of the US app.
5. The Power of Amazon Posts: Learn how Amazon Posts can help increase brand visibility, engagement, and discoverability, making it a valuable tool for sellers in the US market. [Tune in now and maximize your Amazon presence with Amazon Posts!]

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

Episode #10 - "Unlocking the Power of Amazon Advertising's Search Query Performance Report 📊🔍" In this episode, we delve into Amazon Advertising's Search Query Performance Report, a valuable tool for advertisers to analyze the effectiveness of their campaigns. Learn about the metrics provided by this report, the differences between brand and ASIN level views, and how to use this data to optimize your advertising strategies. 🚀📈 [Unlock the potential of Amazon Advertising today!]

In Episode 10, we explore the Amazon Advertising's Search Query Performance Report, covering:

1. Introduction to Search Query Performance Report: Discover the value of Amazon Advertising's Search Query Performance Report, which provides insights into your campaigns' effectiveness.
2. Metrics Overview: Learn about the key metrics provided by the report, such as impressions, clicks, click-through rate, and conversion rate, and how they help you measure your advertising performance.
3. Brand Level vs. ASIN Level View: Understand the differences between brand and ASIN level views, and how they can impact your advertising analysis.
4. Downloading Reports: Get step-by-step instructions on how to download different report types, such as Sponsored Products, Sponsored Brands, and Sponsored Display reports.
5. Utilizing Data for Advertising Purposes: Discover how to use the data from the Search Query Performance Report to optimize your advertising strategies, including keyword targeting, bidding adjustments, and campaign performance analysis. [Tune in now and elevate your Amazon Advertising game with the Search Query Performance Report!]

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

Episode #9 - "Amazon Brand Analytics: Decoding Repeat Purchase Behavior 📈🛍️" Dive into the powerful insights provided by Amazon Brand Analytics' repeat purchase behavior report, and learn how to effectively analyze this data to optimize your Amazon sales strategy. Find out the secrets behind repeat purchase rates and understand how to interpret the data in different timeframes. 🚀📊 [Unlock the full potential of your Amazon business—tune in now!]

In Episode 9, we explore the repeat purchase behavior report from Amazon Brand Analytics and discuss:

1. Finding the Report: Where to locate the repeat purchase behavior report within Amazon Brand Analytics.
2. Timeframes and Views: Understanding how the report differs between brand view, ASIN view, and various timeframes like weekly, monthly, and yearly levels.
3. Metrics and Data Analysis: Learning about the key metrics available in the report, such as repeat order product sales, repeat order units, and repeat customer count, and how to use this information to drive marketing campaigns and increase repeat purchase rates.
4. Comparing Timeframes: Discovering the importance of not comparing repeat purchase rates across different timeframes and the best practices for analyzing the data to gain valuable insights into your Amazon business.
5. Real-World Examples: Exploring examples of analyzing repeat purchase behavior for different types of products and how it can impact your sales strategies. [Tune in now and boost your Amazon sales knowledge!]

more bout me:

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Episode #8 - "Sponsored Display Video Ads: Boost Your Amazon Sales with Visual Appeal 📹🎯"

Dive into the world of sponsored display video ads on Amazon, and learn how to leverage their power to boost your sales and conversions. Are video ads the next big thing for Amazon advertisers? 🚀🌟

[Discover the potential of this ad format and tune in now!]

In Episode 8, we explore the increasingly popular sponsored display video ads on Amazon, covering:

1. Video Ad Placement: Understanding the strategic placement of video ads on product detail pages and their impact on conversions.
2. Setting Up Your Campaign: A step-by-step guide on how to set up a sponsored display video ad campaign and choose the right targeting options.
3. Defensive and Aggressive Advertising: Using sponsored display video ads as a defensive mechanism to protect your products or as an aggressive strategy to outshine competitors.
4. The Future of Amazon Advertising: The potential of video ads as a powerful tool for Amazon sellers to increase sales and brand visibility. [Tune in now and unlock the power of sponsored display video ads!]

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Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

In Episode 7, we discuss the rise of AI-powered tools for Amazon sellers, focusing on:

1. AI in Listing Creation: How tools like Helium 10's enhanced listing builder help create engaging and SEO-friendly titles, bullet points, and content.
2. Pros and Cons: The benefits of using AI tools for Amazon listings, as well as their limitations.
3. Staying Ahead of the Game: The importance of adopting AI tools to maintain a competitive edge in the Amazon marketplace.
4. The Future of Content: The potential for dynamic, data-driven content that adapts to customer behavior and market trends. [Tune in now and join the discussion!]

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Link to the helium 10 mention:

https://www.helium10.com/blog/helium-10-announces-new-ai-enhanced-listing-builder-tool/

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

In Episode 6, we break down Amazon's recent mixed earnings results, covering:

1. eCommerce Resurgence: The return of online retail growth, with a focus on third-party seller service revenue and advertising sales.
2. Margins & Profitability: Amazon's gross margin improvement, operating income recovery, and the contributions to their bottom line.
3. Cloud Concerns: AWS's slowing growth and the competition from Google Cloud Platform and Microsoft Azure.
4. The Bigger Picture: Amazon's investment in marketing, fulfillment network utilization, and Prime subscription revenue growth. [Tune in now and join the discussion!]

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Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

Episode #5 - Amazon's Mysterious Retargeting: Unraveling the Search Puzzle 🧩🔍 Dive into the intriguing world of Amazon's search retargeting as we explore a curious case of sponsored products appearing after viewing certain product detail pages. Is it retargeting or buying signals at play? 🎯🛒 [Test it out yourself and join the discussion—tune in now!]

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Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.