In this new and exciting episode of Amazon Authority, we have onboard a fairly new Amazon FBA seller who keeps breaking the ceiling for beginners over the last year, Erin Morgan.
Apart from being an Amazon Seller, she is also a content creator with informative and helpful videos on YouTube. Her goal is to help others in my position to gain the confidence to sell on Amazon.
And in this podcast, we talked about how a beginner can dominate on Amazon using product differentiation and discussed the different faces of product variation.
Erin also shared her lessons and experience as a new seller while navigating her way on Amazon in the middle of a global pandemic and what is her next step after finding the right momentum.
Want to see more of Erin’s content?
https://www.instagram.com/erinmorgan1918/
https://www.youtube.com/c/ErinMorgan-AmazonFBA/featured
0:50 - Getting to Know Erin
2:31 - Making Your Product Stand out
3:56 - The Process of Product Differentiation
5:50 - Producing Your Product Images
9:57 - Product Differentiation: Packaging
11:50 - Product Differentiation: Inserts
12:55 - Product Differentiation: QR Codes
13:45 - Understanding the Amazon Guidelines
17:23 - Example Products that Stands Out
20:41 - Make Your Product Visibly Different
22:40 - Cost for buying Patterns or designs
23:16 - Product Design Exclusivity
24:50 - Study and Critique Your Competitor's Products
28:27 - Understanding Minimum Order Quantity
30:17 - What is an IPI score?
33:08 - Understanding Metrics That really matter
36:05 - More about Product Differentiation
37:47 - Starting an Amazon business During the Pandemic
41:03 - Next Stage in Life // Motherhood
46:27 - How to Start Taking Action
If you have any questions for Jayce, feel free to send them to [email protected]
Want to join our Amazon community?
Go to bit.ly/sellerinteractive