Amazon Authority

Amazon Authority

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Amazon Authority episodes

  • Helping Brands Grow with Amazon Wholesale ft. Mike Sieben of Elite Wholesale

    Gracing our podcast in today’s episode is one of our favorite Amazon sellers and frequent podcast guests, Mike Sieben of Elite Wholesale.

    If you think we are done talking about Wholesaling on Amazon, you are wrong! Because this time around we have fleshed out the must-learned technicalities and process in starting an Amazon Wholesale Business.

    Mike also shares some valuable tips on dealing with brands, distributors, and even your competitors on Amazon.

    Listen to the entire episode and do not miss out on important tips!

    (See Timestamps below)

    Want to see more of Mike’s content?

    Follow him on Instagram - https://www.instagram.com/mikesieben/

    Timestamps:

    0:00 – Massive Benefits of Wholesaling

    4:29 - Wholesale vs Private Labels

    7:12 – The Holy Grail in Wholesale

    10:55 – Maximizing Brand Awareness

    11:59 – How to Access Established Branding

    14:42 – How to Build a Brand on Amazon

    18:00 – PPC on Brands: How Would This Work

    19:38 – Common Product Cost Range in Wholesaling

    21:20 – Why Some Brands Are Not on Amazon

    23:56 - Pitfalls in Growing a Brand

    26:14 – Does Specialization on Wholesaling Works

    28:14 – How to Deal with Competitions

    30:44 – Different Approach on Wholesaling

    32:17 - How to be a Wholesale Partner

    35:25 - Approach on Dealing with Brands

    37:29 - How to Find Distributors

    39:44 - How to Choose a Product for Wholesale

    41:43 – Minimum Contact Leads of Distributors

    If you have any questions for Jayce, feel free to send them to [email protected]

    ---

    Want to join our Amazon community?

    Go to bit.ly/sellerinteractive

    51 min
  • How a Beginner Won with Product Differentiation ft. Erin Morgan

    In this new and exciting episode of Amazon Authority, we have onboard a fairly new Amazon FBA seller who keeps breaking the ceiling for beginners over the last year, Erin Morgan.

    Apart from being an Amazon Seller, she is also a content creator with informative and helpful videos on YouTube. Her goal is to help others in my position to gain the confidence to sell on Amazon.

    And in this podcast, we talked about how a beginner can dominate on Amazon using product differentiation and discussed the different faces of product variation.

    Erin also shared her lessons and experience as a new seller while navigating her way on Amazon in the middle of a global pandemic and what is her next step after finding the right momentum.

    ( See Timestamps below )

    Want to see more of Erin’s content?

    Follow him on Instagram:

    https://www.instagram.com/erinmorgan1918/

    Follow her on Youtube:

    https://www.youtube.com/c/ErinMorgan-AmazonFBA/featured

    Timestamps:

    0:50 - Getting to Know Erin

    2:31 - Making Your Product Stand out

    3:56 - The Process of Product Differentiation

    5:50 - Producing Your Product Images

    9:57 - Product Differentiation: Packaging

    11:50 - Product Differentiation: Inserts

    12:55 - Product Differentiation: QR Codes

    13:45 - Understanding the Amazon Guidelines

    17:23 - Example Products that Stands Out

    20:41 - Make Your Product Visibly Different

    22:40 - Cost for buying Patterns or designs

    23:16 - Product Design Exclusivity

    24:50 - Study and Critique Your Competitor's Products

    28:27 - Understanding Minimum Order Quantity

    30:17 - What is an IPI score?

    33:08 - Understanding Metrics That really matter

    36:05 - More about Product Differentiation

    37:47 - Starting an Amazon business During the Pandemic

    41:03 - Next Stage in Life // Motherhood

    46:27 - How to Start Taking Action

    If you have any questions for Jayce, feel free to send them to [email protected]

    Want to join our Amazon community?

    Go to bit.ly/sellerinteractive

    50 min
  • PPC Ads: The Quick & Dirty Secrets ft. Kevin Pakman of AMZ FBA Business Society

    In today’s episode, we get to interview Kevin Pakman, Founder of AMZ FBA Business Society.

    He has no corporate or sales background before Amazon but he was able to not just survive but thrive on the e-commerce business.

    In this podcast, we talked about the common mistakes of Amazon sellers when it comes to PPC, costing, and also dabbled on the talk of expected trends we are going to experience moving forward in 2021.

    Kevin also shared some quick and dirty secrets on overcoming challenges and hurdles while paving your way to becoming a major seller on Amazon Marketplace.


    TIMESTAMPS

    1:00 - Getting to Know Kevin

    3:01 - Advocacies for Amazon Sellers in PPC

    8:35 - When Is It Wise to Go Conservative

    10:14 - Common Pitfalls that Wastes Money

    12:07 - How to Scale your Keywords

    14:00 - Common Pitfalls in PPC

    15:28 – Common Beginner’s Mistakes in PPC

    17:06 - The Future of PPC in 2021

    23:33 - New Trends and Expectations in 2021

    25:56 – Contrasting Good and Bad “Differentiation”

    32:45 - Challenges of becoming a Major Seller

    35:09 – Knowing How to Be Comfortable with “Costing”

    36:32 - When to Focus on Profitability


    Join Kevin's Amazon mentorship program here: https://amzfbabusinesssociety.carrd.co/

    If you want to see more of Kevin’s content?

    Follow him on Instagram - https://www.instagram.com/kevinpakman/


    ---

    If you have any questions for Jayce, feel free to send them to [email protected]

    ---

    Want to join our Amazon community?

    Go to bit.ly/sellerinteractive

    42 min
  • Product Launches Done Right ft. Eric Castellanos of AmazonLit

    In this podcast, we talk about how to launch products the right way.

    Building a successful Amazon business is not all about luck. There's a science to every move you make in optimizing your Amazon page.

    Eric Castellanos, CEO of AmazonLit is our guest for this week's podcast, and he'll be sharing all the nuts and bolts in crafting an effective strategy when you start selling on your Amazon account.

    If you're serious about your entrepreneur goals this year, this episode is a must-watch to prepare yourself for the whole year of 2021.


    Want to learn more valuable tips from Eric? 


    Follow him at @amazonlit or check out FREE AMAZON TRAINING on www.esellersri.com/freetraining

    ---

    Timestamps

    0:00 - Intro

    1:11 - Getting to know Eric

    3:03 – What can go Wrong in Product Launching

    6:36 - Launch a Product the Right Way

    9:46 – The Importance of Testing your Listing Optimization

    11:00 – The Best Launch Strategies

    13:16 – How to Make High Conversion Video Ads

    15:11 - Common Product Pitfalls

    17:47 – Coping from the Pandemic

    21:53 – How to deal with Storage Issues

    22:41 - Key Factors to Scale Up Your Business

    25:54 - Branching Out to Other Platforms

    30:01 – What Amazon Sellers Should Prepare for this 2021

    ---

    If you have any questions for Jayce, feel free to send them to [email protected]

    ---

    Want to join our Amazon community?

    Go to bit.ly/sellerinteractive

    32 min
  • Making it Big on Amazon ft. Stephen Somers of Marketplace Superheroes

    In today's episode, we get to interview Stephen Somers of Marketplace Superheroes.

    If you're an Amazon Seller, you might've watched his very informative and entertaining videos on Youtube.

    And in this podcast, we delve deeper into why mindset on money and Amazon is a crucial part of being a successful e-commerce seller.

    Stephen also shares his lessons and experience in creating a freight company and an online accountancy firm, SuperHero Freight and SuperHero Office)

    --- ( See Timestamps below )

    Want to see more of Stephen's content?

    Follow him on Instagram - https://www.instagram.com/stephenjsomers/

    Follow him on Youtube -

    To learn more about Amazon • Mindset • Money, subscribe to Marketplace Superheroes

    https://www.youtube.com/c/MarketplaceSuperHeroesofficial/featured

    ---

    Timestamps

    00:47 - Getting To Know Stephen

    02:06 - What is a Freight Business?

    04:52 - What is Freight Forwarding?

    09:07 - Is this similar to 3PL?

    13:54 - Common Mindset Pitfalls

    19:04 - The importance of launching more products

    23:12 - Tips on how to scale-up on amazon

    31:11 - Why being aggressive on PPC is effective

    35:08 - Dealing with the COVID 19 disruption

    38:49 - Best Practices in Sales Forecasting

    ---

    If you have any questions for Jayce, feel free to send them to [email protected]

    ---

    Want to join our Amazon community?

    Go to bit.ly/sellerinteractive

    46 min
  • Scaling on Amazon with Chatbots ft. Douglas Levin of Morning Marketing Machine

    Our first episode for 2021

    Hey Amazon Sellers, thank you for tuning with us on our 3rd year of podcasting.

    We start the new year with a bang, and we'll talk about Chatbot Marketing for eCommerce.

    In this episode, Douglas Levin of Morning Marketing Machine is a musician turned Amazon entrepreneur.

    He'll be sharing the importance of leveraging your email list, cultivating a community, and why Chatbot is a valuable tool for fellow Amazon Sellers.

    Subscribe to his Youtube Channel ( Morning Marketing Machine ), where he teaches eCommerce entrepreneurs how to increase their revenue.


    Want to learn more about Chatbot marketing and Amazon Seller mindset?

    Follow Douglas @morningmarketingmachine


    Have any questions for Jayce, email them at [email protected]

    ---

    Want to join our Amazon community?

    Go to bit.ly/sellerinteractive



    ---

    Podcast Timestamps

    0:00 - Getting to know Douglas

    7:35 - Dabbling to being Successful ( Learning the Ups and Downs of eCommerce )

    11:28 - How did you start using Chatbots?

    15:43 - What is a Chatbot?

    19:14 ( 18:40 ) - Getting people to use your Chatbot

    22:19 (21:42 ) - How to drive traffic to your Chatbot?

    25:07 - Lead Magnets and Knowing your Customers

    28:14 - The Next Steps in Chatbot Marketing

    30:54 - What is Segmenting?

    33:53 - Why Customers buy higher ticket items

    35:55 - Cost of having a Chatbot

    38:17 (38:22) - Leveraging your email list

    44:16 - Common Pitfalls & Misunderstandings of Amazon Sellers

    51 min
  • How to Break Your Revenue Ceiling on Amazon ft. Emily Wilcox of Elevate Growth Group

    Our guest for this episode is a first for Amazon Authority. We're excited to share with you our insightful conversation with Emily Wilcox. She's the Founder and CEO of Elevate Growth Group, a Marketing agency for Amazon sellers. As the year draws to a close, we talk about our experience both as Amazon Sellers and as agencies for the Amazon space.

    Learn more about Elevate Growth Group and their services by visiting www.elevategrowthgroup.com

    Have any questions for Jayce, email them at [email protected]

    ---

    Want to join our Amazon community?

    Go to bit.ly/sellerinteractive


    41 min
  • How a Broke Beginner Built a Big Business on Amazon ft. Andy Isom

    In this episode, Andy Isom shares how he got started on his online business, the importance of branding, and scaling on Amazon. Tune in to hear more about how Andy turned his $2,000 into a big Amazon business.

    Want to see more of Andy's content? Follow him on Instagram - @andyisom100k

    If you have any questions for Jayce, feel free to send them to [email protected]

    ---

    Want to join our Amazon community?

    Go to bit.ly/sellerinteractive

    35 min
  • The Wholesale Advantage ft. Mike Sieben of Elite Wholesale

    We mostly talk about Amazon FBA or Private Label here on Amazon Authority.

    But in this week's episode, we get to interview a practitioner and an expert in the world of Amazon Wholesale.

    Get to know Mike Sieben, an engineer by day and an Amazon Wholesale Seller by passion.

    If you want to learn more about how to start your Amazon wholesale business, this is the perfect episode for you.

    Need to know more about Mike and Elite Wholesale? Follow him on Instagram @mmsieben

    --

    Got a question for Jayce? Please send us an email at [email protected]

    ---

    Join the Amazon seller community

    Go to bit.ly/sellerinteractive


    44 min

About Amazon Authority

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Successful Amazon third-party sellers share their experiences on how to best succeed in the Amazon marketplace. We talk about how to attract and maintain a high volume of genuine Amazon reviews,…