Amazon Seller Insights

We speak to Gary Huang, creator of the 7 Figure Seller Summit, to learn about a unique 5-day online event focused on how to build and scale your Amazon business. Listen to Gary break down his 7 tips for taking your business to seven figures, including the one trait he believes separates winners from  losers, what numbers to focus on, and what big trend sellers are hopping on right now to improve product rankings.

Every entrepreneur dreams of dominating a niche online. But what does the journey to eCommerce domination look like? What lessons can we learn from someone that made it to the top?

This week we speak to Mark Zhang, creator and CEO of Manta Sleep, an 8-figure company that grew to dominate its niche beyond Amazon. Mark talks about strategy evolution, the importance of staying the course and not quitting, and how different platforms played a role in the success of Manta Sleep.

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What is the best advice we can give you for running a sustainable Amazon FBA business?

We speak to Steven Pope, founder of My Amazon Guy and Amazon thought leader, to discuss ZonGuru users' top five most asked questions. Pope shares what you need to be successful, what red flags to look out for before starting, and why PPC, SEO, Merchandising, and Design are the four pillars for a sustainable Amazon account.

Want to increase your conversion rate using Amazon PPC Campaigns and only pay the amount you need to?

We speak to Amazon PPC expert Vitalli of Profit Whales, an Amazon PPC agency for seven to nine figure sellers about how to get the most out of your campaigns without over-burning your budget. Learn about the importance of negative keywords to increase conversion rates, why focusing on longer tail keywords could help you at the start, and what exactly to look at to break even.

Want to know how to stay in stock? Will Amazon penalize you if you run out of stock? And how do you remove inventory from FBA? 

Chelsea Cohen, Co-founder of SoStocked, an inventory management company, shares her best tips for managing stock on Amazon. We learn about stock refill notifications, why Amazon might push down a ranking based on inventory location, and why to include your inventory strategy in your marketing plan.

What You’ll Learn

04:00 Reserve stock, managing lead time and ranking by a country’s region.

Seller Central enables FBA sellers to list and sell products on Amazon. It is the gateway to controlling everything from pricing and reports to advertising and inventory. But what happens when something goes wrong?

We speak to John Cavendish of Seller Candy, a full-service Amazon agency, about getting issues with Seller Central solved quickly. John shares the four steps to take to speed up the process, why it is important to understand how to utilize a flat-file. Plus, a bonus insight on how to navigate Amazon Shipping during Brexit.

What You’ll Learn

6:05: How to approach and solve an issue in Seller Central in the shortest amount of time possible.

12:25: Why a flat-file is the answer when you know what the problem is.

14:50: Insider tips on how to navigate Amazon Shipping during Brexit.

More people are taking advantage of emerging Amazon markets and launching products with rational optimism. But what exactly does it take to become a leading eCommerce brand?

Cara Sayer, founder of global, multi-award winning brand SnoozeShade shares how she started, envisioned and grew her brand on Amazon. We talk about concept development, turning mistakes into lessons, the importance of investing in a brand over a product, and much more.

What You’ll Learn

06:50: Dealing with insecurities about product selection, mistakes and procrastination.

12:30: Choosing Amazon, copycats, and building a brand that customers trust.

24:19: Kill ‘em with kindness: long-term sustainability and creating a customer vision.

Do you fear getting suspended by Amazon? Some Amazon FBA sellers think they’re doing everything perfectly right and get their accounts suspended anyway. So how can you avoid it?

This week, we speak to Yael Cabilly, the Founder and leading attorney of Intellectual Property & eCommerce Law, about how to avoid an Amazon suspension. We learn all about Trademarks, Copyrights, and Patents; How do you trademark & what’s the cost? What should you do before spending money on a patent? What can you do to ensure Amazon supports you if someone steals your intellectual property?

What You’ll Learn

04:45: Copyright: How to protect your brand’s texts, photos and graphic design.

11:05: How to Trademark and the significance of Nike vs Nikke.

17:27: How to save money on patents and the different kinds of patents.

Mobile and email marketing are soaring in popularity with companies globally. Data is showing that 80% of consumers give up their phone numbers to subscribe to text marketing. So how can you use it to drive traffic and sales to your Amazon listing?

This week we chat with Arri Bagah, CEO of Conversmart, about the potential for text messaging to grow your Amazon business. Find out the best way to collect phone numbers, nurture leads, and, more importantly, avoid users unsubscribing in droves.

What You'll Learn

02:50: How to reach a customer directly on their smartphone.

07:30 The best way to get a potential customer's phone number.

10:22 How to incentivize, communicate and get customers to your Amazon listing.

14:59 What’s the right number of texts to send before users start unsubscribing?

Stay at home orders have created massive shifts in e-commerce globally and caused a wave of U.S. Amazon sellers to chase success in Amazon E.U. But with a new climate comes new tax regulations. What should every seller consider before expanding?

In this episode, we speak to Christian Noguera, CEO of Hello Tax, about what it’s like for U.S. sellers expanding to Amazon E.U. We learn what steps to take to ensure you are E.U. compliant, why you don’t need to file for every marketplace you sell in, and, importantly, how you can gain a tax advantage.

What You’ll Learn

04:45 - What steps to take and how to ensure you are VAT compliant in different marketplaces.

09:50 - What you will need to report and how you can gain a tax advantage.

12:45 - When exactly you need to register and file in a new country.