Amazon Seller Insights

Amazon Seller Insights

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Amazon Seller Insights episodes

  • How to Expand your Amazon FBA Business to New Markets - Carina McLeod

    With the lockdown fueled global e-commerce boom, more Amazon FBA sellers are riding the wave into new markets. What are the golden rules to follow when entering a new market? Which areas should we look to?

    Carina McLeod, Founder of eCommerce Nurse, shares her insights on why more Amazon sellers are expanding to Europe and the challenges they face. You’ll learn why Spain and Italy are the next up-and-coming markets, how to customize your brand, and what will have the biggest impact on sales.


    What You’ll Learn:

    • 03:00 Why Amazon is pushing for sellers to expand to Amazon Europe
    • 08:00 How the demand, competition, and culture can affect your success
    • 18:09 Listing optimization and how to get the most sales

    • Subscribe to Amazon Seller Insights to stay on top of the latest episodes: 

      Spotify: https://spoti.fi/3fzl0r5 

      Apple Podcasts: https://apple.co/3gRyt0B

      26 min
    • Increasing Click-Rate With Product Photography - Kakajamit Singh

      Kakajamit Singh is the founder and CEO of AMZ One Step, a firm specializing in improving your click/conversion rate with fully optimized product photography that stands out from the competition.


      What You’ll Learn:

      01:00 - The services AMZ One Step provides

      02:25 - How to leverage product photography to improve sales

      04:10 - Standing out from competing listings

      08:30 - Optimizing product photos for maximum effect

      10:50 - Finding your target audience

      16:50 - Optimizing and split testing your Amazon listing

      18:15 - Kakajamit top product photo tips


      Once you’re done, subscribe to Amazon Seller Insights to never miss an episode. → https://spoti.fi/3fzl0r5, https://apple.co/3gRyt0B

      25 min
    • Scaling Operations And Maintaining Company Culture - Matt Edmundson

      Matt Edmundson advises eCommerce businesses on ways to amplify their brand recognition by identifying places they can speak directly to their ideal customer. He also manages numerous beauty and wellness product brands as the Managing Director of The Jersey Group.


      What You’ll Learn:

      • 02:10 - How Matt got started in eCommerce.
      • 05:45 - What it took to launch his first brand.
      • 08:20 - Evolving into a recognized name.
      • 14:20 - Distribution and warehouse management.
      • 17:50 - Driving traffic.
      • 20:40 - Encouraging engagement.
      • 29:50 - Generating word of mouth.
      • 33:50 - Hiring employees that fit your company culture.
      • Once you’re done, subscribe to Amazon Seller Insights, so you never miss an episode! → https://spoti.fi/3fzI0r5, https://apple.co/3gRyt0B

        47 min
      • Increasing Your Reach With New Sales Platforms - Jordan West

        Jordan West is the CEO and founder of Mindful Marketing, a digital agency that helps FBA sellers increase CTR and expand customer reach through optimized ad campaigns and strategic expansions into new sales platforms.


        Timecode:

        • 01:00 - Jordan’s selling history.
        • 07:30 - The value of trial and error.
        • 09:35 - What Jordan does at Mindful Marketing.
        • 12:05 - How to begin selling on Shopify.
        • 14:50 - Common pitfalls to avoid when expanding.
        • 19:50 - Directing traffic to your Shopify.
        • 23:55 - Optimizing your page for the best CTR.
        • 29:05 - Cultivating a customer email list.
        • 31:55 - Recommended Shopify plug-ins.
        • 34:25 - More tips to increase traffic.
        • 37:20 - Tips for Facebook advertising.
        • 40:00 - Getting traffic without paid media.
        • 42:00 - Jordan’s business hacks.

        • Once you’re done, subscribe to Amazon Seller Insights, so you never miss an episode! → https://spoti.fi/3fzI0r5, https://apple.co/3gRyt0B

          48 min
        • Saving Money With Innovative Payment Systems - Ning Ye

          In a market where profits are already razor-thin, exchange rates and hidden sales fees can make or break any business. Ping Pong Payments makes your FBA life easier by providing an innovative payment system that streamlines your transactions and eliminates any surprise costs. Tune in now for an in-depth discussion with Ning Ye, Ping Pong’s Head of Business Development, on how you can save a ton of money while operating a globe-spanning brand!


          What You’ll Learn:

          • 02:40 - Ning Ye’s background.
          • 06:35 - How Ping Pong can help new sellers.
          • 11:00 - The benefits of Ping Pong’s multi-currency bank accounts.
          • 16:40 - Saving money on exchange rates.
          • 18:50 - Advice for larger sellers.
          • 24:15 - Tips for expanding into new markets.
          • 28:30 - Ping Pong’s growth plans.
          • Once you’re done, subscribe to Amazon Seller Insights, so you never miss an episode! → https://spoti.fi/3fzI0r5, https://apple.co/3gRyt0B

            36 min
          • Selling Your Brand for a Huge Return - Ken Kubec

            Is it time to sell your business? If you want the biggest return possible, Ken Kubec’s your man. As the VP of Thrasio, Ken oversees the acquisition of successful Amazon brands. He knows all the angles and is here to tell you how to transform your business into a brand that investors will pay top dollar for. Join them now to start your journey towards a big payday!


            Time code:

            • 01:00 - An intro to Ken.03:55 - Overall picture of what Thrasio does.
            • 12:00 - The top 5 things Thrasio looks for in a product.
            • 16:00 - Jon’s advice for turning your business into a brand.
            • 21:10 - How Thrasio determines a business’ value.
            • 27:20 - The acquisition process.
            • 33:10 - What it takes to sell on Amazon.
            • 37:00 - Thrasio success stories.
            • 40:45 - Investing in your brand.
            • 47 min
            • Setting Yourself Up For A Big Payday - Jon Elder

              When Jon Elder got into FBA, he had $5,000. Now, he’s a 7-figure seller with multiple brands to his name. It’s safe to say he’s mastered the Private Label long-game. Join him and Jon as they chat about how to set up your FBA business for a huge return, insider details on the brokerage process, how to attract deep-pocketed investors to your brand, and more!


              What You’ll Learn:

              00:00 - Why you need to think in terms of selling your FBA business.

              02:40 - How Elder got into Amazon selling.

              09:05 - How much capital Elder started with, and what he did with it.

              14:25 - Elder’s tips for properly setting up your business right from day one.

              17:10 - Why having multiple brands attracts buyers.

              18:10 - Elder’s description of the brokerage process.

              23:30 - What parts of his contract would Elder change?

              25:00 - Creating SOPs and training documentation for future buyers.

              28:45 - Elder’s top tips for starting out on Amazon.

              33:55 - One of the most things that impacted Elder’s return multiple.

              36:35 - Elder’s last thoughts.


              Subscribe to Amazon Seller Insights once you’re done for insider FBA info you won’t find anywhere else!

              Spotify → https://spoti.fi/3fzI0r5

              Apple Podcasts → https://apple.co/3gRyt0B

              43 min
            • Ranking up Organically With PPC - Aaron Cordovez

              It’s time to face the truth: if you want to get to page 1 and stay there, you need to think beyond traditional marketing strategies; giveaways and rebates don’t cut it anymore. That’s why we got Aaron Cordovez, 7-figure entrepreneur and creator of the PPC automation platform Seller Samurai, here in the hot seat! Listen now to learn how to run PPC campaigns that drive sales and save money, how to price your product for the most conversions possible, and more!


              What You’ll Learn:

              00:00 - Why ads are important for ranking up and staying there.

              09:15 - Using PPC to successfully launch a new product.

              11:35 - What Product Targeting ads are and how they help.

              13:50 - Pricing your product during the “honeymoon period.”

              21:10 - Aaron’s biggest piece of advice for spending your ad budget.

              23:15 - How Samurai Seller helps your PPC campaigns.


              Subscribe to Amazon Seller Insights once you’re done for insider FBA info you won’t find anywhere else! 

              Spotify → https://spoti.fi/3fzI0r5

              Apple Podcasts → https://apple.co/3gRyt0B

              28 min
            • Making Your Customers Care - Amy Wees

              Product differentiation is one part art, one part science. Amy Wees knows both in and out. Since 2007, she’s successfully founded three separate brands thanks to her obsessive market research and innovative R&D strategies.

              She recently sat down to talk about effective product differentiation techniques, where to find inspiration, and how to use customer input to guide your research. Join her now!


              What You’ll Learn:

              00:00 - Listen to Wees’ unique, inspiring story.

              09:00 - Wees’ roadmap for developing Amazon products that sell.

              15:20 - How to keep your business’ positive momentum going.

              21:40 - Amy’s overall expert advice on product development.

              23:50 - How Amy and Jon deal with the fear of failure.

              28:20 - What to think about when developing a product.

              46:30 - Amy’s one big tip for sellers, and one big thing to avoid.


              After listening, subscribe and like to Amazon Seller Insights to always stay up to date with the latest trends in the eCommerce world! → https://spoti.fi/3fzI0r5

              59 min
            • Jumping Through the Trademark Hoops - Anita Mar

              Is it time for you to get the trademark ball rolling? In this episode, we’re talking with Anita Mar, founder of Trademark Angel, to discuss why protecting your products with a trademark is so important. Listen now to hear Anita and Jon untangle the intricate trademarking process, the differences between US and international trademarks, and a few Amazon programs you may not have heard of that can help protect your intellectual property!


              What You’ll Learn:

              0:00 - An intro to Anita and the services Trademark Angel offers.

              2:25 - The key benefits to trademarking your Amazon products.

              4:30 - Are you trademarking the product or the brand name of it?

              5:30 - Why you should register for Amazon’s Transparency program.

              6:25 - Do you have to get a separate trademark when selling in other countries?

              8:45 - Whether you should apply for a trademark before or after listing on Amazon.

              13:00 - How to utilize Amazo’s Pending Trademark Request pilot program.

              14:20 - The benefits of having your product brand registered with Amazon.

              16:05 - The timeline and costs for applying for a US trademark.

              18:15 - Anita’s top tips for Amazon sellers looking to trademark a product.


              Never miss out on hot insider tips to help scale your FBA business fast. Subscribe to our podcast here! → https://spoti.fi/3fzI0r5

              24 min

            About Amazon Seller Insights

            From the publisher's feed

            Jon Tilley and the ZonGuru crew get together once a month to chat with the biggest Amazon Private Label sellers in the e-commerce world.