Amazon Seller Insights

Amazon Seller Insights, Episode #009: In this episode of Amazon Seller Insights, Jon speaks to Jana Krekic, founder of YLT Translations. She has had over four years of experience helping various 7-figure Amazon sellers connect with global marketplaces.   Jana was also a business development manager in one of the biggest Danish online eCommerce platforms for eight years, where she had gained a lot of experience with online businesses. She doesn’t only lead the team of 42 people, but also wholly understands E-commerce and Amazon sellers.   “At YLT-Translations, we put considerable time and effort into recruiting a team who were top of their game at translating. After that, we put them on our internally designed “MLT Course” (Marketing Led Translation) to turn top-quality translators into sales copywriters for e-commerce in their respective languages.”

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Amazon Seller Insights, Episode #008: If there’s one thing that Amazon’s made abundantly clear, it’s this: PPC isn’t going anywhere. It’s hard to keep up with all the new bells and whistles Amazon adds to PPC all the time, including features such as auto-targeting, product targeting, placement multipliers, and more. That’s why we invited Coral8 founder and PPC expert, Howard Lee, back onto the show to discuss what changes you should take notice of, and how to best prepare your marketing strategy to meet the Q4 rush! Listen along as they discuss the ins and outs of critical new features, answer audience questions, and perform a live demonstration of how to find conversion-gathering long-tail keywords using Keywords on Fire!

Listen now and subscribe! → https://spoti.fi/3fzI0r5

Timecode:

0:00 - Intro and opening discussion about what the most important changes to PPC are

6:45 - How big brand names have impacted PPC

10:20 - How to prepare your campaigns for Q4 sales

16:00 - Presentation about different kinds of PPC campaigns and how to best optimize them

20:25 - Product targeting and sponsored brand PPC campaigns tips, tricks, and best practices

27:30 - New features in sponsored ads (brand modifier)

29:10 - PPC basics you need to get right

31:30 - Live demonstration of Keywords on Fire, and how it helps find long-tail keywords to put in PPC campaigns

40:10 - A discussion of the halo effect and how it helps keyword strategy

43:50 - Audience Q&A

Howard Lee: When it comes to PPC, Howard Lee’s your go-to guy. With six years of FBA experience under his belt, Lee managed to hit the coveted 7-figure mark in a remarkably short amount of time. With years of success under his belt, Lee now helps fellow FBA sellers scale their business with effective advertising strategies at Coral8, a firm specializing in optimizing Amazon marketing campaigns.

Amazon Seller Insights, Episode #016: Putting up page 1 numbers in today’s eCommerce marketplace is a lot tougher than it used to be. There are millions of listings out there, all competing for conversions. And with big brands with even bigger advertising budgets buying their way to the top of page 1, it might seem it’s impossible to start from scratch. Will and Laura Land are here to tell you why it’s not as tough as it looks, as long as you know the right angles! They’ve grown from selling cell phone accessories out of their house in 2002 to making $55 million in sales and founded Marketplace Valet, your one-stop-shop for all things eCommerce logistics. Hear what they have to say about how the marketplace has changed during their tenure, along with an audience Q&A!

Listen now and subscribe to us for future episodes! → https://spoti.fi/3fzI0r5

Timecode:

0:00 - An introduction to Will and Laura’s extensive eCommerce background, discussion successes and failures along the way

9:10 - Will and Laura discuss the adjustments they had to make as their business scaled

16:30 - Some of the most significant changes Will and Laura saw on the marketplace in 2019, including a shifting focus towards 3rd party vendors and reseller partnerships and why they matter

20:00 - How sellers without big brand advertising budgets can still find success

26:20 - A discussion on whether or not it’s worth advertising outside of Amazon

28:20 - Changes Chinese manufacturing has done to the Amazon marketplace

34:50 - Personal tips from Will and Laura about how to persevere through tough times

37:50 - Audience Q&A

Will and Laura Land: Will and Laura Land have been in the eCommerce game for a long time. Starting in 2002, they began selling cell phone accessories on eBay. Once sales began shooting through the roof, they quickly ran out of space to store inventory in their house. That’s when they decided that, hey, maybe it’s time to scale! $55 million in sales later, Will and Laura founded Marketplace Valet, their eCommerce firm specializing in inventory, warehouse, and logistics management.

Amazon Seller Insights, Episode #016: Grabbing a potential customer’s attention is a lot harder now than it was back in the good ol’ days. Thanks to social media, we’re constantly bombarded with a non-stop avalanche of information. If you want sales, you gotta hook a customer in seconds. It just so happens, we know a guy who can help out. Jonathan Reyes, the founder of EcomVids, a firm specializing in helping 7- and 8-figure sellers craft viral videos that get conversions with over 1 billion views to its name, recently sat down for a chat. Tune in for an in-depth discussion surrounding Jonathan’s process for turning ideas into videos that get results! By the end of this talk, you’ll have the formula for viral video success right at your fingertips.

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Timecode:

0:00 - Jon introduces Jonathan and discusses his background

7:50 - Jonathan discusses his high-level through the process for creating videos

11:15 - Jonathan talks about the importance of understanding your audience, and how to get information that develops that understanding

14:15 - Jonathan goes over what video requirements for EBC, what makes a video convert

19:00 - Jonathan begins his presentation, beginning with the “4 truths of social media”

24:15 - Jonathan talks about the structure of a viral video

28:00 - Jonathan shows his exact formula for creating viral videos

42:45 - Jonathan analyzes an actual viral video and EBC video examples

49:30 - Audience Q&A

Jonathan Reyes

Beginning in 2013, Jonathan Reyes got into the FBA game and quickly discovered that the best best way to grab attention is with viral video content. And we’re not just talking about cute puppy videos here. We’re talking about obsessively crafted pieces of creative video content designed to hook customers in seconds. After honing his process down to a science, he founded EcomVids with one purpose: helping FBA sellers of all levels generate viral video content that gets results. It’s safe to say Jonathan’s a pro; EcomVids has produced over 3,000 pieces of video content that have garnered over a billion views in total.

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Amazon Seller Insights, Episode #005: Is your product research hitting a slump? You’re not alone. With so much competition nowadays, it’s hard to find a product niche that gets the conversions you deserve. That’s why Jon sat down to talk with Brandon Young, founder of Seller Systems. As an 8 figure seller with 9 private labels to his name, it’s safe to say Brandon knows a thing or two about finding products that get results. Join them as they discuss proven product research techniques and demonstrate their process using live Amazon listings!

Ready to dominate the FBA game with expert advice from serious Amazon sellers? Be sure to hit that subscribe button on Spotify! → https://spoti.fi/3fzI0r5

Spots to Jump in:

1:00 - Jon introduces Brandon and discusses his extensive private label experience.

7:10 - Brandon explains how he manages a large team responsible for overseeing a wide range of products.

15:20 - Brandon describes his daily business life in China, including how he chooses products from the Canton Fair, one of the largest trade fairs in the world.

17:40 - A deep dive into Brandon’s method for evaluating the risk vs. reward potential of new products.

23:50 - Brandon performs a live demonstration of his product research process using live Amazon sales data.

36:50 - Jon and Brandon answer audience questions, and discuss how private label selling has changed their lives.

Follow us!

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Facebook: http://www.facebook.com/groups/sellerinsights/

LinkedIn: http://www.linkedin.com/company/zonguru/

YouTube: http://www.youtube.com/zonguru

Brandon Young

Brandon Young’s been in the private label game for a while. Starting in 2015, he quickly built himself up from arbitrage seller to 8-figure eCommerce thought-leader with 9 private label brands under his belt. He’s the founder of Seller Systems, a full-fledged master course in everything private label. When he talks about winning private label strategies, you probably want to listen.

Amazon Seller Insights, Episode #004: Looking to expand your FBA brand with an effective advertising strategy that grabs eyeballs and pulls in conversions? Then you’re in luck, because Jon recently sat down with 7-figure seller Howard Lee, PPC expert and Principal at Amazon marketing agency Coral8, for an in-depth breakdown of all things PPC! Tune in for a discussion on the strengths and weaknesses of different types of PPC campaigns, how to make Amazon’s A10 algorithm work for you, customer Q&A’s, analyses of actual successful PPC campaigns, and more!

Howard Lee:

When it comes to PPC, Howard Lee’s your go-to guy. With 6 years of FBA experience under his belt, Lee managed to hit the coveted 7-figure mark in a remarkably short amount of time. With years of success under his belt, Lee now helps fellow FBA sellers scale their business with effective advertising strategies at Coral8, a firm specializing in optimizing Amazon marketing campaigns.

Ready to dominate the FBA game with expert advice from serious Amazon sellers? Subscribe to the Amazon Seller Insights podcast on Spotify → https://spoti.fi/3fzI0r5

Amazon Seller Insights, Episode #003: Grab a warm cup of coffee and a notepad as the Seller Insights crew talks with Raj Jana, branding expert who is also a very successful Amazon seller. Jon will pick Raj’s brain to get you the absolute best practices for branding and marketing the products that get you the most conversions!

About the Host:

After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That’s why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel.

To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses.

Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com.

Amazon Seller Insights, Episode #002: This week, Jon and the Seller Insights crew chat with Anthony Bui Train, an expert million-dollar Amazon seller at the age of 24. Anthony’s unprecedented success comes from his unique insight and hacks surrounding efficient Product Management for International Markets and Amazon’s FBA service. Tune in to hear his advice to young entrepreneurs and more!

About the Host:

After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That’s why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel.

To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses.

Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com.

Amazon Seller Insights, Episode #001: Hi there! Welcome to Episode 1! The Seller Insights crew is thrilled to have seven-figure seller and entrepreneur Eric Dahl on our first episode to find out what it takes to CRUSH it on Amazon. Join host Jon Tilley as he chats with Eric about the best selling strategies and product selection insights that led them to become leading figures in the independent e-commerce seller industry.

About the Host:

After 15 years as an account director and strategist for some of the top global digital brands, Jon Tilley decided he wanted more. That’s why in 2014 he launched multiple successful private label brands on Amazon and never looked back. Realizing he has a lot of expertise and insight to share, Jon shortly after launched ZonGuru, the industry-leading, all-in-one software toolset designed to ensure not only that Amazon Private Label Sellers succeed, but excel.

To this day, ZonGuru continues innovating with cutting-edge tools that utilize proven data-driven techniques guaranteed to improve Amazon Private Label businesses.

Find out how ZonGuru gives your Amazon Private Label business by visiting https://zonguru.com.