Amazon Seller Insights

Any serious seller will tell you: Amazon shouldn’t be your only source of income. If you want to make real money, you need to expand to other channels. David Zaleski knows all about this. He’s been building and selling brands on Shopify since he was 14! Join him and Jon as they discuss why you need to think about Shopify, the intricacies of their unique paid media model, how Zaleski’s “micro-influencer” marketing strategy builds buzz without breaking your ad budget, and more!

Once you’re done, give Amazon Seller Insights a like and subscribe so you never miss another episode! → https://spoti.fi/3fzI0r5

What You’ll Learn:

02:00 - David’s inspiring story.

08:50 - When, how, and why Zaleski expanded into Shopify.

14:50 - A breakdown of Shopify’s paid media model.

18:15 - The differences between Amazon and Shopify.

26:40 - Using a “micro-influencer” strategy to naturally expand your brand.

29:30 - How to find the right micro-influencers.

35:00 - David’s process for finding a product.

36:45 - Strategies for launching on Amazon.

38:30 - Sales predictions on Amazon vs Shopify.

40:40 - FBA vs. FBM.

42:00 - David’s top 5 tips for selling on Shopify.

48:00 - Jon and David’s tips for new entrepreneurs.

In order to sell like the pros, you need to know who your target audience is before writing a single word of copy. How old are they? What’s their ideal price range? Do they gravitate towards flashy packaging? John Li knows how to answer those questions, fast. His software platform, PickFu, makes gathering the audience data you need to succeed a cinch. Listen now to learn how you can quickly find your ideal demographic!

After giving it a listen, like and subscribe to Amazon Seller Insights for all the juicy tips you need to stay ahead of the FBA game! → https://spoti.fi/3fzI0r5 

What You’ll Learn:

00:00 - A brief summary of how PickFu helps you gather marketing data

03:25 - Using PickFu to accelerate your product selection phase

05:30 - Letting the data choose your product packaging

08:40 - Identifying selling points that customers relate to the most

10:45 - Finding your target audience

14:20 - Insider tips for getting the most out of PickFu

18:00 - How PickFu gathers their audience data

How do you bring in the traffic you need to build your brand into an asset you can sell for a huge profit? Chloe Thomas, the host of the eCommerce Master Plan podcast, is here to answer that! Since 2003, she’s helped FBA businesses generate new customers with innovative, cost-effective marketing plans. Tune in and learn how you can craft ad campaigns that save money, increase conversions, and expand your brand!

Once you’re done, like and subscribe to Amazon Seller Insights so you’re always one step ahead of the competition! → https://spoti.fi/3fzI0r5

What You’ll Learn: 

02:50 - Chloe’s eCommerce background. 

06:00 - How to evaluate if your advertising strategy’s working.

09:45 - Why Return on Ad Spend is more useful than CPA.

12:00 - Determining where your “breaking point” should be. 

17:00 - Overhead costs you need to factor in. 

20:10 - Adapting your marketing strategy to changing consumer habits.

22:20 - The role Amazon plays in establishing a brand.

30:15 - When to begin branching out your brand beyond Amazon.

33:50 - Key tips for making your business a sellable asset. 

38:00 - Chloe’s top tips for turning your business into a brand. 

41:55 - Common mistakes sellers make. 

49:30 - Chloe’s Christmas 2020 eCommerce trend predictions.

Scaling up your FBA business for a huge payday means one thing: generating leads. If you want a beefy contact list investors with deep pockets will pay top-dollar for, you need outside traffic. Ian Smith from Evolve Media, a firm specializing in helping FBA businesses generate warm traffic outside of Amazon, is here to help. 

Their conversation covers effective Facebook marketing strategies, turning cold traffic into warm traffic, and how to build up massive, profitable customer email lists. Click play now, and like/subscribe to Amazon Seller Insights to never miss a new episode! → https://spoti.fi/3fzI0r5 

What you’ll learn:

02:00 - Ian’s strategy for driving outside traffic to new Amazon listings. 

07:00 - How to target warmer traffic to your FBA storefront.

11:15 - Using actual data and/or look-alike data in Facebook ad campaigns.

13:00 - How Amazon interprets data from outside Smart URLs.

14:55 - Tips for warming up cold traffic.

19:00 - Ideas for building up a customer email list.

20:25 - Ian’s ideal flow for capturing customer info. 

22:40 - Why generating an email list is critical to your FBA business.

Knowing how to structure, manage, and optimize PPC campaigns is your key to Amazon success. Luckily, Michael Eriksson Facchin’s here to help launch your listing to page 1! As the founder of AdBadger, Facchin’s helped FBA businesses of all sizes get the most bang out of their advertising buck with expertly crafted campaigns filled with conversion-grabbing keywords.

Join him and Jon as they discuss the basic structure of a winning PPC campaign, the best way to spend your ad budget, and more! Once you’re done, like and subscribe so you never miss out on expert advice to scale your FBA business! → https://spoti.fi/3fzI0r5

What You’ll Learn:

00:00 - Why mastering your PPC campaign is so important.

06:30 - Michael’s background, and how AdBadger came to be.

10:10 - Basic fundamentals of structuring a winning PPC campaign.

16:20 - How to use manual campaigns to find powerful keywords.

20:30 - What to do with keywords that aren’t getting results.

25:30 - Effectively budgeting your PPC campaign.

32:00 - Should already successful businesses bother running ad campaigns?

35:30 - Michael’s tips for continually optimizing your campaigns.

41:00 - Some last key pieces of advice.

Crafting a perfectly optimized Amazon listing is one part art and one part science. Emma Schermer Tamir has both sides down pat! As the CEO of Marketingbyemma.com, she helps independent Amazon FBA businesses write advertising copy that connects and converts. Join her and Jon as they breakdown live Amazon listings to show you why developing a deep understanding of your ideal customer is the key to big-time sales! 

Are you looking for more in-depth discussions with 7-figure sellers, industry thought leaders, and successful entrepreneurs? Link and subscribe to Amazon Seller Insights now! →  https://spoti.fi/3fNZDU3

Main Takeaways:

00:00 - Why writing a copy that emotionally connects is so important.

04:00 - Emma’s listing optimization fundamentals.

13:00 - Making sure customers can skim your listing.

16:12 - A comparison of 2 separate products’ listings.

22:00 - Turning a specific niche into a 6-figure product.

27:30 - How a small brand managed to become #1 in its product category.

37:25 - Tips for developing a deeper understanding of your ideal customer.

45:10 - Writing engaging, effective advertising copy.

48:55 - An example of an FBA listing Emma helped launch.

Do you want to sell innovative products that establish you as a trustworthy brand? Then you need to listen to what Zack Leonard, founder of Gembah, has to say. He and his elite team of engineers guide Amazon sellers through the complex world of research/manufacturing to ensure they end up with perfectly designed items that sell. Click play now to hear how he validates ideas, produces them in the most cost-effective way possible, and more!

Once you’re done, like, and subscribe to Amazon Seller Insights to give your business the edge it needs to dominate! → https://spoti.fi/3fzI0r5

What You’ll Learn:

00:00 - A brief history of Gembah.

11:00 - Zack’s process for validating potential product ideas.

16:30 - Insider tips for effective product differentiation.

23:00 - What to do if you operate with a low budget.

30:00 - How to find reliable, trustworthy manufacturers.

35:40 - What is Zack’s biggest piece of advice for brand new sellers?

37:00 - Zack’s advice for advanced sellers.

If anyone knows how to launch a product, it’s Regina Peterburgsky. She’s one of the first sellers to dominate the Australian marketplace with innovative strategies that fully leverage Amazon’s A10 algorithm. Want to know her secret to success? Click play now to listen along as she and ZonGuru CEO Jon Tilley discuss her proven methods for getting a new product to page 1 and keeping it there!

Also, like and subscribe to the podcast so you never miss an episode! → https://spoti.fi/3fzI0r5 

Timecode:

00:00 - Who is Regina Peterburgsky?

03:10 - Regina’s product launch strategy

07:50 - The “x-factor” that will help you rank you up

09:35 - Ensuring your keywords get traffic

13:20 - Organic ranking factors you shouldn’t ignore

14:35 - Should you use super URLs or direct links?

17:00 - Are messenger bots an effective way of gathering emails? 

19:30 - Tried and true methods to bring outside traffic

Amazon Seller Insights, Episode #011: Are you thinking it’s time to get into the FBA game, and want to make sure you set yourself up for a big payday? Then say hello to Nate Ginsburg! As the founder of SellerPlex, a firm specializing in helping eCommerce businesses prepare for their grand exit and a grander paycheck!  

Click play now to listen to Jon and Nate’s chat about how COVID-19 has changed the marketplace, why this is a great time to jump into the FBA game, and what it takes to succeed in a continually evolving marketplace!

Listen now and subscribe! → https://spoti.fi/3fzI0r5

Timestamps

00:00 - Intro to Nate Ginsburg, founder of SellerPlex.

05:25 - How has COVID affected how people do business on Amazon?

12:45 - What are the current opportunities for people who are thinking about starting an Amazon FBA business?

16:00 - What are the key things you need to focus on to get an 8x return when selling your business?

24:30 - What are the 3 P’s, and how do they help you grow your business?

27:45 - The importance of having a vision: what specific items should you focus on to succeed? How do you grow your business know-how?

33:45 - How has ZonGuru been able to stand out in a crowded marketplace? What vision for success did they adopt?

38:40 - What kind of metrics should sellers look at, and which tools will help them save time??

42:30 - What are the most common mistakes by newer sellers?

45:45 - What are Nate and Jon’s tips and “life hacks” for up and coming Amazon entrepreneurs?

Amazon Seller Insights, Episode #010: What, exactly, do you need to focus on to succeed in e-commerce? That’s exactly what ZonGuru CEO Jon Tilley and e-commerce thought leader Ezra Firestone sat down (virtually) to chat about in the latest edition of Amazon Seller Insights! 

We will cover why this is the PERFECT time to get into Amazon selling and why the goal of every e-commerce business should be to build a brand they can sell.

Ezra Firestone is a multi-million dollar seller with over 15 years of e-commerce experience, including building up and eventually selling his own online beauty product brand, Boom. He also runs the Smart Marketer blog, an online school teaching the fundamentals of the e-commerce business.

Read the blog here: https://bit.ly/3clw1gG

Listen now and subscribe! → https://spoti.fi/3fzI0r5