In this episode, I chat with Terry Schilling, a senior freelance copywriter, about creating bold, effective copy for the self-service economy. 🎙️ Learn how we met and hear us talk about all things content! Content that converts, customer proof content, and how to stand out in the crowded digital space.

Terry also shares insights on leveraging AI for smarter, faster content creation and why embracing creativity is the key to success in 2025 and beyond. This episode has some great advice for writers and brands to consider as they approach their 2025 content planning.

#Copywriting #BoldMarketing #AMBUSHOnAir #SelfServiceEconomy

In this episode, I caught up with Kara Smith Brown from LeadCoverage to talk about her exciting new book, The Revenue Engine. We dove into her practical framework for B2B marketers, which covers sharing good news, tracking intent, and following up—all while redefining how we think about leads as "records" in the funnel.

Kara also shared the power of commercial PR, analyst relations, and building accurate buyer personas to drive revenue. Plus, we had fun discussing her book’s stories, including being fired as a Girl Scout Cookie Mom!

🎧 Don’t miss Kara’s insights on modern B2B demand generation, and be sure to check out The Revenue Engine which launched today, November 19th.

Buy it here: https://www.amazon.com/Revenue-Engine-Fueling-Octane-Pipeline/dp/1642259098/ref=sr_1_1?crid=2WZ2PGU97R8T5&dib=eyJ2IjoiMSJ9.FWl48MYYvqc6uAgW7lgLeQ.MLnw0GfBHKxz_lvbY-T6aPtDXBNonWlKaj8doPI1zGQ&dib_tag=se&keywords=the+revenue+engine+book+kara+smith+brown&qid=1725843818&sprefix=the+revenue+engine+book+kara+smith+brown,aps,160&sr=8-1

#AMBUSHONAIR #TheRevenueEngine #DemandGeneration #B2BMarketing

In this episode, I teamed up with Mary Miller and Greg Castro from PayTrace to explore the future of B2B payments. 💳 We discussed how digital solutions are revolutionizing cash flow and reducing friction for buyers—goodbye, outdated ACH processes! Mary and Greg also shared how embedded finance in ERP systems is changing the game, making payments faster and easier.

Tune in to learn how PayTrace is helping businesses streamline payments and drive customer loyalty. Don’t miss out on these insights from the Microsoft ecosystem!

#B2BPayments #DigitalTransformation #AMBUSHOnAir

In this episode of ambush on air: I’m back with another Community Summit NA Recap. This time with my friend Tristan Threlkeld from data courage to unpack our takeaways from the Community Summit.

In addition to our event recap, we covered one hot topic: AI innovation and the growing conversation around ethical AI. On the AI front, data courage introduced an AI-powered chat tool that helped attendees navigate the massive venue and find people, booths, and sessions seamlessly. Circle to - ETHICAL AI USE! We dove into the importance of keeping AI tools secure and transparent, emphasizing how essential it is for organizations to have a policy in place to protect data and ensure responsible AI use.

Sound bite: "We’re pushing AI innovation while keeping security and transparency at the core." - Tristan Threlkeld, data courage

Me again with another episode full of food for thought!

Jacob Pepper and I just had a great chat about the Dynamic Communities Summit! We gathered with around 6000 people in the Microsoft channel last week to talk about all things BizApps in San Antonio. Not only did we love the riverwalk area, seeing our partners/friends, and meeting new customers - we also loved 3 big things that stood out to us.

AI was everywhere, driving tons of sessions and conversations. We also saw a huge influx of Gen Z attendees, bringing fresh energy to the conference. The booth setups were bigger and more engaging than ever, and it’s clear that marketing needs to evolve to meet changing customer demands. GP's future is still up for debate, but mentorship and community engagement remain key for navigating the shift. Lots to look forward to!

#mysummitna #AIInnovation #GenZWorkforce #AMBUSHOnAir

In this episode of ambush on air, Monica Hoyer, Director of Marketing at emfluence, and I discuss one of my favorite topics as a revenue marketer and that is sales and marketing alignment. This topic is near and dear to me. It's so important and it truly varieties in every company.

We explore how clear communication and shared goals between teams can drive revenue and improve collaboration. From team structures and success metrics to event strategies and customer journeys, it’s all about working in sync. Monica shares insights from her career on the power of adaptability and why defining success goes beyond just closing deals.

Hey, AMBUSH crew! 🎙️ I caught up with Mary Myers to chat about her journey to San Antonio for Community Summit NA - from evacuating Florida, the Riverwalk, and all things GOLF.

We dove into her work love for Power Platform! And she gave us some insights into her booth experience, the Saturday golf tournament her and some friend sponsors are hosting - then her 3 sessions and 1 academy course!!! (WOW! Talk about a busy lady!)

We also talked about some gold for first-timers and seasoned pros alike. Don’t miss her advice on building connections and maximizing your Community Summit experience! ⛳️

Hey, AMBUSH crew! 🎙️ This episode is all about what’s coming at the Community Summit with special guests Vaughan Proctor and Alayne "Laynie" Itzen Kohlman from Netstock. We dive deep into how their innovative approach to inventory management is transforming the game (hint: spreadsheets just don’t cut it anymore - check out the news!) and the importance of community engagement.

From networking strategies to what parties are happening, we’re covering all the ways to make this summit count. If you’re looking to strengthen those connections, be an active part of the Microsoft Business Applications Channel and make an impact, this one’s for you! 🔥

In this episode, we’re diving into AI’s role in content creation with May, who has some cool credentials coming soon (hint: Certified AI Transformation Leader) and a wealth of AI tools and technology experiences already. 

We break down how to strike the right balance with AI—learning the tools, putting power behind them, and even though on boundaries! From leveraging AI as a tool to upcoming innovations, we tease a fun series of podcasts all about shaking up the way you think about AI in modern SaaS sales and marketing.

Whether you are a daily user and obsessed with AI like we are, or on the fence, this is a must listen. Plus, we tease some upcoming tools that are shaking up more than just content marketing—there's so much more to come! Stay tuned! 💡

Hello, you are listening to ambush on air: 🎙️ 

In this episode, I sat down with Chris Saam, Co-Founder and VP of Operations at CrimsonStark to dive into how partnerships are fueling the growth of B2B businesses. We spotlighted two major industry players: Microsoft, where a whopping 95% of revenue comes from partners, and Atlassian, with over 700 partners contributing one-third of their total business. These examples highlight how essential strategic partnerships are in driving business success and growth.

We touch on what we have seen in partnerships work and scale, but also flop! I also plugged my friends at CrimsonStark for the programs they are offering in the partnership community.

And of course, we threw in a little joke (hint: politics, religion, thanksgiving) about future topics—stay tuned! 😄