ambush on air

In this episode, I sat down with Jon Rivers to unpack a topic that’s often overlooked—domain authority and why it matters in the ERP space. 🎙️ We broke down how search engines rank websites, the biggest mistakes companies make with SEO, and why backlinks (the right ones!) can make or break your ranking.

Jon shared hard data on Microsoft BC partners' domain authority scores and gave practical strategies for improving search visibility. If you want to drive traffic, boost credibility, and actually rank, this episode is a must-listen!

#AMBUSHOnAir #DomainAuthority #SEO #MicrosoftEcosystem

In this episode, I sat down with May to dive into the realities of transitioning between freelance and full-time roles. 🎙️ We explored the lessons from the trenches—from overcoming imposter syndrome to recognizing your value—and how important it is to build a support network. May shared her journey founding CreatrSpark and the bold steps she took to embrace change, while I reflected on my own pivots and non-negotiables for full-time roles.

Looking ahead to 2025, we talked about the power of experimentation. Whether it’s testing new career paths or redefining what success looks like, this year is about trying new things and embracing flexibility. If you’re navigating career transitions, this episode is packed with insights to help you thrive.

#AMBUSHOnAir #CareerGrowth #FreelanceToFullTime #ThriveIn25

https://www.linkedin.com/company/creatrspark/

https://www.creatrspark.com/

And with that, the 2024 season comes to a close.

I want to take a moment to thank my listeners, guests, and supporters of AMBUSH On Air. This podcast has been such a blast putting together and has helped me expand my knowledge in partnerships, content marketing, and demand generation. I can't wait to continue this journey! Your encouragement and support MEANS SO MUCH TO ME!

I’m also excited to share my next chapter—joining Netstock as North America Partner Marketing Lead! This role blends everything I love about marketing and partnerships with a splash of business development, and I can’t wait to hit the ground running in 2025. Here’s to thriving together next year! 🥂

#AMBUSHOnAir #marketing #partnerships #partnermarketer #Netstock #ThriveIn25 #YearEndReflection

In this episode, I chat with Terry Schilling, a senior freelance copywriter, about creating bold, effective copy for the self-service economy. 🎙️ Learn how we met and hear us talk about all things content! Content that converts, customer proof content, and how to stand out in the crowded digital space.

Terry also shares insights on leveraging AI for smarter, faster content creation and why embracing creativity is the key to success in 2025 and beyond. This episode has some great advice for writers and brands to consider as they approach their 2025 content planning.

#Copywriting #BoldMarketing #AMBUSHOnAir #SelfServiceEconomy

In this episode, I caught up with Kara Smith Brown from LeadCoverage to talk about her exciting new book, The Revenue Engine. We dove into her practical framework for B2B marketers, which covers sharing good news, tracking intent, and following up—all while redefining how we think about leads as "records" in the funnel.

Kara also shared the power of commercial PR, analyst relations, and building accurate buyer personas to drive revenue. Plus, we had fun discussing her book’s stories, including being fired as a Girl Scout Cookie Mom!

🎧 Don’t miss Kara’s insights on modern B2B demand generation, and be sure to check out The Revenue Engine which launched today, November 19th.

Buy it here: https://www.amazon.com/Revenue-Engine-Fueling-Octane-Pipeline/dp/1642259098/ref=sr_1_1?crid=2WZ2PGU97R8T5&dib=eyJ2IjoiMSJ9.FWl48MYYvqc6uAgW7lgLeQ.MLnw0GfBHKxz_lvbY-T6aPtDXBNonWlKaj8doPI1zGQ&dib_tag=se&keywords=the+revenue+engine+book+kara+smith+brown&qid=1725843818&sprefix=the+revenue+engine+book+kara+smith+brown,aps,160&sr=8-1

#AMBUSHONAIR #TheRevenueEngine #DemandGeneration #B2BMarketing

In this episode, I teamed up with Mary Miller and Greg Castro from PayTrace to explore the future of B2B payments. 💳 We discussed how digital solutions are revolutionizing cash flow and reducing friction for buyers—goodbye, outdated ACH processes! Mary and Greg also shared how embedded finance in ERP systems is changing the game, making payments faster and easier.

Tune in to learn how PayTrace is helping businesses streamline payments and drive customer loyalty. Don’t miss out on these insights from the Microsoft ecosystem!

#B2BPayments #DigitalTransformation #AMBUSHOnAir

In this episode of ambush on air: I’m back with another Community Summit NA Recap. This time with my friend Tristan Threlkeld from data courage to unpack our takeaways from the Community Summit.

In addition to our event recap, we covered one hot topic: AI innovation and the growing conversation around ethical AI. On the AI front, data courage introduced an AI-powered chat tool that helped attendees navigate the massive venue and find people, booths, and sessions seamlessly. Circle to - ETHICAL AI USE! We dove into the importance of keeping AI tools secure and transparent, emphasizing how essential it is for organizations to have a policy in place to protect data and ensure responsible AI use.

Sound bite: "We’re pushing AI innovation while keeping security and transparency at the core." - Tristan Threlkeld, data courage

Me again with another episode full of food for thought!

Jacob Pepper and I just had a great chat about the Dynamic Communities Summit! We gathered with around 6000 people in the Microsoft channel last week to talk about all things BizApps in San Antonio. Not only did we love the riverwalk area, seeing our partners/friends, and meeting new customers - we also loved 3 big things that stood out to us.

AI was everywhere, driving tons of sessions and conversations. We also saw a huge influx of Gen Z attendees, bringing fresh energy to the conference. The booth setups were bigger and more engaging than ever, and it’s clear that marketing needs to evolve to meet changing customer demands. GP's future is still up for debate, but mentorship and community engagement remain key for navigating the shift. Lots to look forward to!

#mysummitna #AIInnovation #GenZWorkforce #AMBUSHOnAir

In this episode of ambush on air, Monica Hoyer, Director of Marketing at emfluence, and I discuss one of my favorite topics as a revenue marketer and that is sales and marketing alignment. This topic is near and dear to me. It's so important and it truly varieties in every company.

We explore how clear communication and shared goals between teams can drive revenue and improve collaboration. From team structures and success metrics to event strategies and customer journeys, it’s all about working in sync. Monica shares insights from her career on the power of adaptability and why defining success goes beyond just closing deals.

Hey, AMBUSH crew! 🎙️ I caught up with Mary Myers to chat about her journey to San Antonio for Community Summit NA - from evacuating Florida, the Riverwalk, and all things GOLF.

We dove into her work love for Power Platform! And she gave us some insights into her booth experience, the Saturday golf tournament her and some friend sponsors are hosting - then her 3 sessions and 1 academy course!!! (WOW! Talk about a busy lady!)

We also talked about some gold for first-timers and seasoned pros alike. Don’t miss her advice on building connections and maximizing your Community Summit experience! ⛳️