Hello, you are listening to ambush on air: šļøĀ
In this episode, I sat down with Chris Saam, Co-Founder and VP of Operations at CrimsonStark to dive into how partnerships are fueling the growth of B2B businesses. We spotlighted two major industry players: Microsoft, where a whopping 95% of revenue comes from partners, and Atlassian, with over 700 partners contributing one-third of their total business. These examples highlight how essential strategic partnerships are in driving business success and growth.
We touch on what we have seen in partnerships work and scale, but also flop! I also plugged my friends at CrimsonStark for the programs they are offering in the partnership community.
And of course, we threw in a little joke (hint: politics, religion, thanksgiving) about future topicsāstay tuned! š