Recorded live from the media booth at Convergence, this episode of AMBUSH On Air dives into the not-so-secret engine behind modern supply chains: EDI, data, and a whole lot of AI.

Sam Bush sits down with Mayssa Moubarak, Montreal-based channel leader at TrueCommerce, to talk about her 12-year journey in EDI, how a film and cinematography background led her into the Microsoft ecosystem, and why she’s still energized by this space after more than a decade.

They cover what’s changing inside TrueCommerce—from new leadership and strategy to AI-powered innovation—and how that directly impacts Microsoft partners and customers on Dynamics 365 Finance & Supply Chain and Business Central.

In this episode, you’ll hear:

• How a cinematography major ended up spending 12+ years in EDI and the Microsoft channel

• What TrueCommerce actually does for Microsoft customers (EDI, supply chain messaging, and automation across BC & FSCM)

• How new leadership at TrueCommerce is leaning into three pillars: innovation, operational excellence, and customer experience

• Real AI use cases inside TrueCommerce:

  • AI for support optimization and faster issue resolution

  • AI for retention flagging and customer health

  • AI-driven mapping and faster trading partner onboarding

• Why “EDI isn’t dead”—and how AI is enhancing it instead of replacing it

• A very real-life example of AI at home: turning a sugary cereal into a healthier, kid-approved version using an AI-generated recipe

• Why community in the Microsoft ecosystem still matters more than ever—and why events like Convergence are becoming must-attend again

If you care about supply chain, Microsoft Dynamics, EDI modernization, or how to make AI feel practical instead of buzzword-y, this conversation will hit exactly where you live (with a little Montreal flavor, of course).

Recorded live from Miami at the resurgence of Convergence, this episode of AMBUSH On Air brings together two seasoned Microsoft channel nerds who’ve seen it all—from the original Convergence concerts to today’s AI-first roadmap.

Sam Bush sits down with Tiffany Allen, Director of ERP Channels & Alliances, Corpay Cross-Border Solutions at Corpay’s, to talk about 20 years in the channel, how events like Convergence really drive pipeline, and why automation for everything (yes, even payables) is the hill she’ll happily die on.

They swap stories—from spilling red wine on a brand-new partner at “old” Convergence to helping partners navigate AI agents, global payments, and the new reality of community-led demand gen.

In this episode, you’ll hear:

• What “making payments local to global” really means across 200+ countries and 145 currencies

• How Corpay is approaching AI (including hiring a Chief AI Officer) to drive efficiency and better ERP-connected experiences

• Real-world use cases for AI agents: meeting notes, follow-ups, out-of-office messages, social content, and internal systems

• Why Tiffany built “Penny,” an AI clone of her voice for LinkedIn, partner invites, and channel communication

• A candid take on community as the new demand gen funnel—and why events like Convergence still matter for attribution and pipeline

• How cross-border payments, crypto, and automation are changing the controller and finance leader’s day-to-day

If you live in the Microsoft ecosystem, work with global payments, or are trying to figure out how AI + community + events fit into your 2025 go-to-market, this conversation will feel like a debrief at the hotel bar—with actual tactics you can steal.

Recorded live from the Nobu Hotel in Miami at Convergence, this episode of AMBUSH On Air brings tax, AI, and the Microsoft channel together in the most unexpectedly fun way. Sam Bush sits down with Jessica Krasinger, Channel Sales Manager at Vertex, to talk about 10 years in tax, life in the Microsoft ecosystem, and how AI is quietly reshaping the most “unsexy” but critical part of business: tax and finance operations.

Jessica shares how Vertex is using AI and agents (including her internal assistant “Claire”) to keep channel managers on track, surface action items, and eliminate repetitive work. Sam and Jessica dig into what it really looks like when Copilot, internal data, and tax engines are connected end to end—and how that changes the day-to-day reality for controllers, finance leaders, and partner teams.

You’ll hear them get into:

• How a “10 years in tax” career became a niche superpower in the Microsoft ecosystem

• Real-world ways Jessica uses AI agents to manage meetings, follow-ups, and internal processes

• How Vertex is launching an Azure Marketplace agent to automatically detect and validate tax-impacting changes

• Why AI in finance is less about replacing roles and more about giving controllers their time back

• The human side of AI adoption: generational comfort levels, communication styles, and meeting people where they are

• How AI and automation can shorten close cycles, reduce manual tax work, and free teams to focus on revenue and strategy

If you live in the Microsoft channel, sell or implement ERP, or support finance teams that are drowning in month-end tasks, this conversation will give you a fresh, practical look at where AI in tax and finance is really headed—and how to stay ahead of it.

In this episode of AMBUSH On Air, host Sam Bush brings together Bobby Small from Dynamics User Group and Karen McAteer and Chris Cason from Accenture | Avanade to talk about the return of one of Microsoft’s most iconic events—Convergence.

Hear how DUG and Microsoft revived this long-beloved conference for the modern AI era, what attendees can expect in Miami, and why this marks a turning point for the Microsoft ecosystem. From pre-con workshops and roundtables to Microsoft-led sessions and real customer success stories, this conversation dives into how partners are redefining learning, access, and community in 2025.

Highlights:

• Why Microsoft brought Convergence back after 10 years

• Behind-the-scenes from DUG and Avanade on planning the new format

• Exclusive previews of sessions on AI, Fabric, and change management

• Why collaboration, not competition, is driving the new channel era

• Tips for getting the most out of your Convergence experience

#AMBUSHOnAir #MicrosoftChannel #Convergence365 #DUG #BizApps #PartnerMarketing #MicrosoftDynamics #AI #Avanade #Accenture

In this episode of AMBUSH On Air, host Sam Bush sits down with Bobby Small, Community Strategist at Dynamics User Group (DUG), to unpack the story behind the revival of Microsoft’s iconic event, Convergence.

They explore how DUG and Microsoft joined forces to design a new kind of business applications conference—one that blends hands-on partner enablement, community-driven learning, and direct access to Microsoft’s product teams. Bobby shares behind-the-scenes details about how the event came to life, what attendees can expect in Miami, and how Convergence fits into the evolving ecosystem of Dynamics 365 events.

Key Takeaways:

• The origin story of the new Convergence event

• What makes this event different from Community Summit or Directions

• Deep-dive into the pre-conference partner enablement day

• The value of direct Microsoft access for partners

• Session highlights on AI, governance, and change management

• Why Convergence marks a turning point for the Microsoft BizApps community

#AMBUSHOnAir #MicrosoftChannel #Convergence365 #DUG #BizApps #PartnerMarketing #MicrosoftDynamics #B2BMarketing #CommunityEvents

In this solo episode, Sam Bush takes the mic to share one of her most personal moments yet — her live “She Builds Bridges” talk from the Women in Tech Luncheon at Community Summit. This is a story about mentorship, courage, and the moments that change everything. Sam reflects on the women who inspired her, the mentors who opened doors, and what it means to turn your own experience into a bridge for someone else.

Whether you were in the room or catching up now, this episode is an invitation to look back at who built the bridge for you — and to go build one for someone else.

Key Themes:

• How mentorship creates access and advocacy

• The power of “mentorship moments” that shape careers

• Why community matters more than competition

• Lessons from the Women in Tech Luncheon at Community Summit

• Building confidence and connection through shared stories

Listen if you’re:

• A mentor, mentee, or community builder in the Microsoft ecosystem

• Someone navigating career growth and looking for inspiration

• Curious how authentic storytelling fuels connection

In this episode of AMBUSH On Air, Sam Bush sits down with Will Taylor from AudienceLed to unpack what’s really working in partnerships today. From building sustainable partner programs to co-marketing campaigns that actually move the needle, they dive into customer stories, attribution headaches, and why integrations beat silos every time.

If you’ve ever wondered how to scale partnerships without drowning in “six-to-eighteen-month” timelines, or why enablement is just as critical as partner marketing, this conversation is packed with practical tips and hot takes.

🔗 Tune in to hear how to rethink partnerships, align incentives, and start creating campaigns that convert.

🎙️ In this episode of AMBUSH On Air, I sit down with Giuseppe Ianni from Dynamic Communities to preview what’s ahead at Community Summit North America 2025. From pre-conference workshops to new activations like pickleball, arcade games, and Women in Tech highlights, we dive into why this year’s Summit is shaping up to be the biggest and most energizing yet.

In this special Community Summit preview, Sam Bush is joined by Lauren Castloo, Channel Marketing Manager at TrueCommerce—and her real-life mentee. Together, they dive into the power of mentorship in the Microsoft Dynamics ecosystem and share stories from past Summits (including the green outfit moment that brought them together).

They also announce their upcoming session, "Building Bridges: The Power of Mentorship in Dynamics," reflect on why Summit is such a uniquely supportive event, and hype other can't-miss sessions—from Gen Z buying habits to AI debates and arcade-style booths.

💥 Key Takeaways:

• Mentorship can be career-changing—and friendship-building.

• Your channel journey starts with showing up (even if it’s awkward).

• Session preview: what to expect from Sam & Lauren’s Thursday morning talk.

• Highlights from the full Summit agenda, including WIT and She Builds.

• Disney-style pin trading is officially part of the ISV booth experience.

Don’t miss: Thursday 8:15am—Sam & Lauren’s session on mentorship
Bonus: Find TrueCommerce's retro arcade booth + so many ISV's doing pin trading!

#AMBUSHonAir #SummitNA #MicrosoftChannel #MentorshipMatters #PartnerMarketing #WomenInTech #WIT #Dynamics365 #Summit2025

This episode of AMBUSH ON AIR brings you a front-row seat to the upcoming BizApps Partner Executive Summit. Host Sam Bush sits down with Dynamic Communities CEO John Siefert to unpack what’s new: from AI-infused partner strategy sessions to fireside chats, pickleball, and even an arcade on the expo floor.

🎙️ Episode Highlights:

• Behind the scenes on building the BizApps Summit agenda with Microsoft

• Why face-to-face experiences matter more than ever in an AI world

• A sneak peek at sessions, speakers, and partner panels

If you're in the Microsoft ecosystem, this is your roadmap for what’s next in the channel—and why Bellevue is the place to be.

🔗 Listen now and get ready to embrace the AI-powered, human-centered future of work.