AMC Theaters is increasing the number of commercials shown before its movies, extending the total pre-show runtime to approximately 20 minutes.

During a quarterly earnings call, CEO Adam Aron announced that the company would be adding more third-party brand advertisements to its pre-show block. This decision is a strategic move aimed at generating more revenue and helping the company become profitable.

Aron defended the longer pre-show by noting that a 20-minute block of trailers and ads is a standard practice for theaters in Europe. However, the article points out that this change is unlikely to be popular with moviegoers, who already express frustration with the length of advertisements before a film begins.

Visit https://nerdist.com/article/amc-theaters-will-run-even-more-commercials-ads-before-its-movies/ to read or listen to the article.

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