How did a line of expensive, educational dolls overtake 90s girlhood? Historians and Dolls of Our Lives hosts Allison Horrocks and Mary Mahoney tell us the backstory of Pleasant Rowland inventing American Girl, the brand's uneasy relationship with feminism and Barbie, and why Molly et al remain iconic despite their obvious flaws.

Their new book is Dolls of Our Lives: Why We Can't Quit American Girl.

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