In anticipation of the Barbie movie coming out this July, we took a dive into the corporate history of America’s (smaller) doll.

Join us for a review of Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her. Robin Gerber’s dual biography charts the rise of Barbie under the leadership of the ruthless girlboss Ruth Handler. Her book shares fascinating information about the culture of Mattel—and explains how Barbie and Ken got their names. Much like the Barbie movie, whether you have a love or hate the doll, this episode is for you.

Original air date: July 17, 2023

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