The Hyenas sink their teeth into the “Father of Public Relations,” Edward Bernays—a man who figured out how to sell bacon, cigarettes, and even wars by hacking the human mind. From Freud’s nephew to America’s puppet master, Bernays turned psychology into marketing and propaganda into PR. Yanni and Chrissy break down his wild schemes, from convincing women to smoke “torches of freedom” to engineering coups with ad campaigns. It’s the story of how one man rewired democracy with a billboard. History gets hyena’d!

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