There's a lot that goes into the content that you and I create for Tracy it took her a study in anthropology, theatre, and business to help people actualize their goals. The only way you will be able to TRULY understand how to live a life full of purpose is going to be from doing exactly what it is your body and heart are telling you to do. What's it going to take for you to stop living small and daring to help others instead?

Ayelet first came to an internet marketing conference for a different reason than most other funnelhackers...she came to get her dad out of what she thought was a cult. She was simply trying to be a loving daughter but from it saw that where her dad was would allow her to unleash her impact. She not only accepted her battles with depression and anxiety at this event but saw that through daring to share the message in her art, she would be able to change her audience's world.

For those of us OBSESSED with impact...we know it's not just us in this thing. We only have impact after all when we change the lives of those around us. HOW do we change the world around us through our marketing though?? There's really 3 core things you need to do to implement IMPACT into your marketing. You need to tell stories to highlight the pains our people feel, show them the steps to implement so they can change their own lives, and then leverage the results of their change. We can take other people out of their false beliefs by simply showing them that it's possible.

How often have you lied to yourself that there isn't enough room in the market for your coaching business?? I can guarantee you that everyone is guilty of this thought, especially me. That being said there's one simple word and mindset you need to counteract this false belief: abundance. There's more opportunity in this world than any of us is able to even understand. The only way we're able to capitalize on this is to UNDERSTAND the opportunities. We surely all can't help the world do ONE thing. We can however each help the world to do the ONE thing people want to do, live life on their own terms. That means a million different things for the millions of potential clients you and I both have.

Put simply, we have an obligation to serve. Once we are aware of our gifts, talents, and solution to the marketplace- we have a responsibility to show up and share it with the world.

There are several key things that your coaching business needs in order to avoid the pitfalls that lead to failure.

The name change wasn't just because it sounded cooler. Kaci Brown is changing up the entire game of her business and also her podcast because it's YOUR impact that matters. What will YOUR impact be this year?? It's the start of the new year and if you don't have an idea of what is going to be coming next for your amazing community and how you can serve them, you'll choose to leave them out of their dream destination

What happens when Amplifying, improving where you or your community currently are, becomes the center of your life?? IT'S AN ADVENTURE!!

What do you need to do to unleash your capability to impact others? Easy. You need momentum. Once you start impacting other people's lives, it is necessary to not simply stop soon after. What way will you maintain your trajectory to change the lives around you?