Amplify

A short episode today…

Almost included it the info WITH one of the others, but this topic seems to stand on its own. So, it merits space of its own.

Here’s why.

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It’s easy to confuse LAG measure with LEAD measures.

Or, to say it another way, it’s easy to confuse the “outcome” with the elements that create the outcomes— the causes with the consequences.

🤔

When it comes to “the business side” of getting paid for what you know, a lot of thought leaders and content creators look only at SALES. They forget, however, to look at what drives those sales…

Leads.

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Sales = lag measures. They are the results of the daily work.

Leads = the work you do to share the message and move people towards the offer.

Examples of lead measures include—
👉 Number of email opt-ins on your website

👉 Number of face-to-face conversations at networking events (with qualified people)

👉 Number of strategy / non-sales calls

We make it super-simple and pleasantly practical in this talk.

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Notes + next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— https://www.AmplifyOnline.info/1     

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP 

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process 

I used to hate math. Turns out, when it comes to doing the “business side of it,” math is your friend.

Especially when you have a spreadsheet.

🎯

We continue talking about getting paid for what you know in this ultra-practical episode, walking through a spreadsheet (based on the eight questions outlined in episode 1 of the series), highlighting two actual businesses…

⚜️

A few things to keep in mind…

1️⃣ Look at the leads and conversion percentages…

They are PART of the business model. You can just count “sales,” you need to consider the number of eyeballs it takes to convert too a transaction.

2️⃣ Consider the relational side of it…

3️⃣ Play the long game.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www. AmplifyOnline.info/1 

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP 

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process 

In this talk we back-up and do a quick review of what needs to be on your sales page— focusing on the offers you can make…

… it’s ALL part of “getting paid for what you know” and doing the business side of it.

Remember, people must know the PROBLEM you solve and the POTENTIAL you lead them towards.

They must also know how to take action and move forward— how to engage your services.

And, they need a clear “menu” of products that helps them identify the way you can serve them the best.

You don’t need to be sales and pushy, but you do need to be clear…

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www. AmplifyOnline.info/1 

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP 

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process 

Several years ago, I stumbled upon the reason you need to “do the math” very early as you begin projecting your business revenue. This idea isn’t originally mine— at all. I just didn’t see it until a business opportunity “forced me” to take a closer look.

I learned there were EIGHT questions we needed to ask in order to make the thing work…

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1️⃣ What income goal do you want to hit?

2️⃣ What specific products / programs do you currently have that you can sell— and what is their exact price point?

3️⃣ How many do you need to sell in order to hit that income goal?

4️⃣ How many leads (read: eyeballs that see your sales page) convert and make a purchase?

5️⃣ Where do you get leads? And how can you acquire more so you can keep directing people to the offer(s) you have?

6️⃣ Which specific behaviors of yours drive those leads, such that you can increase them? (Examples: podcasting, live videos, reels, networking events, etc.)

7️⃣ What “next steps” do you have in place to continue nurturing buyers and sending them UP the value ladder, so they continue purchasing from you?

8️⃣ What entry points do you have (low ticket) that can— on auto-pilot— lead people forward to make ever-increasing purchases from you?

⭐️

In this talk we walk through the eight questions and why they matter…

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www. AmplifyOnline.info/1 

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP 

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process 

A lot of life-coaching (and business coaching and “other things” coaching) jumps the tracks because we disconnect the daily work from the goal. And when we do that, we start focusing on the LAG measures rather than the LEAD measures.

Or, to say it another way, we look at the scoreboard (or the scale or the profit margin or the whatever) rather than focus on the “very next play.”

🤯

As a coach, you must steer your client towards the daily tasks, the grind— these are the “lead measures” (everyone becomes enamored with the “lag measures”)

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Hold them accountable— and encourage them through— the daily grind of doing the work.

The daily action steps are where the magic happens.

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Note: this is ALSO the most BORING part of the process…

👉 Sitting in the chair and writing

👉 Getting up and exercising

👉 Pushing the deserts or snacks aside

👉 Practicing the speech or skill or task over and over and over, putting in the reps

👉 Outlining the lesson plan, crafting the content, etc…

Yep, this is most often the UNSEEN work that no one applauds— so it will help if you “see it” and encourage them in it.

But, when it happens…

… people make progress.

They reach their potential.

And that’s a win for everyone.

Listen in.

As always, we’ll try to make it super-simple and pleasantly practical.

Links:

📚Claim your free book, Process Over Permission, at www.AmplifyOnline.info/process 

📣 Tell us how we can best serve you— go to www.AmplifyOnline.info 

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

About to coach someone?

You need to take time and help your client figure out what the “end goal” looks like for them. (This may even reveal whether or not they’re a good fit for you / you’re a good fit for them.)

👀 Observation: just because we’re all going to the SAME PLACE with your framework doesn’t mean it looks the same to each of us. 👀

This includes the expectations (and dreams) they have— if everything worked perfectly— for ALL of the following, even if you are coaching them about business or writing or homeschooling or church work or running a non-profit or anything else…

💙Fitness

💰Finance

🏠 Family

🛠 Factory (work, career)

🙏 Faith

👊 Friends

🎉 Fun

… because there goals MUST fit in with “all of life.”

This includes—

❤️ Your client’s life span (which ALSO includes the season of life they’re in)

📌 Your client’s current obligations

🏆 Your client’s goals / non-negotiables in other areas

So, take the time to define what you’re leading your client to— by integrating your objective framework with their subjective goals / preferred future.

If you don’t, you might— as I have done— find yourself coaching them towards something that’s largely irrelevant to them and doesn’t align with their core concerns.

🤯

It sounds vague, perhaps, but this episode is super-duper practical.

Links:

📚Claim your free book, Process Over Permission, at www.AmplifyOnline.info/process 

📣 Tell us how we can best serve you— go to www.AmplifyOnline.info 

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

Leaders often ask, “What part of my content do I share?”

Some suggest to “share the what and sell the how.”

Others contend you should give “the first half” away and sell the rest (whatever that means).

Here’s what we teach:

1️⃣ Share ALL of your content free (i.e., via your podcast and/or blog)

2️⃣ Share it OUT OF ORDER and in BITE-SIZED pieces

Here are a few keys we review in this talk:

🔑 1. BASED on your framework— which is why articulating your framework was / is the first step in the A-B-Cs of getting paid for what you know (see episode #61, the first in this series)

🔑 2. BUILT on your home base, your website (which is why this was the second step, see episode #63, teh second talk)

🔑 3. BITE-SIZED pieces… “all of it, in small pieces, out of order” (note: this can and sometimes SHOULD be long-form content, especially when it’s on your website)

Grab a pen & paper…

… a listen in.

Links:

🤯 Free access to the 11 mind-shifts audio course at www.AmplifyOnline.info/11 

📣 Tell us how we can best serve you— go to www.AmplifyOnline.info 

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

It’s a little odd that the “building an online biz” almost ALWAYS shifts to questions about social media and YouTube and everything EXCEPT building the one thing you actually own, a website.

In this talk we tackle “B” in the A-B-Cs of getting paid for what you know and talk about what you need to on a website.

If you’re listening in, here’s what to look for…

⭐️ Clean & clear & concise = states the problem and potential in a clear one-liner “above the fold”

📬Capture contact info = has at least one opt-in with an automated delivery and email sequence (of at least 3-5 follow-up emails)

😎Contact info for you = has a clear way for people to get in touch with you— ideally via phone, text, and email

📣Content delivery = has at least 5 podcasts and/or blog posts

💰 Collect money = is tied to a payment processor on your site (i.e., the money goes into your account— not someone else’s store)

📳 Call to action = the visitor knows exactly what to do to engage your services (i.e., schedule a call, sign-up, etc.)

Links:

🤯 Free access to the 11 mind-shifts audio course at www.AmplifyOnline.info/11 

📣 Tell us how we can best serve you— go to www.AmplifyOnline.info   

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

Here are the four aspects of getting paid for what you know:

⚜️ A = Architect your framework

🖥️ B = Build your home base

📣 C = Communicate regularly

💰D = Deliver your core products & programs

In this talk, we’ll tackle the first…

Remember: You don’t just share information, you lead people towards a transformation.

This transformation might be:

👉 An elusive result / goal (i.e., losing weight)

👉 A new skill (playing guitar, photography)

👉 An internal transformation (mental or emotional healing + health)

👉 Perspective to live differently (life after death or divorce)

👉 New habits, new way of living (time management, money management / budgeting)

👉 Increased knowledge, accelerate the learning curve (i.e., most of the Amplify resources)

*The above are just a few examples. Bottom line: you are NOT selling info. People can find anything they want to know on Google. You are selling information that does something profound.

Your framework, wherever your framework takes people, MUST include each of the following:

🏁 POTENTIAL = The destination, a clearly defined place you take people

⁉️ PROBLEM you solve, the thing keeping them back

🧭 PATH to move them from where they are now to that preferred location (their potential)

📌 PROGRESS POINTS along the path, so show them that they are making progress. These need to be objective in nature, so people clearly know when they have made significant movement.

💩You might also clarify the PIT(S) = stuck points that they will likely face— just so they know to expect them and move forward.

One you have clarified (at least) the list above, you have the outline you need for a book, a course, coaching, a podcast, blog… live events…

… this content can be packaged in numerous ways.

Confused?

Lean in closer and listen.

We’ll make it practical AND simple.

Links:

📈 Download the free Infinite ROI worksheet and solve your messaging issues— https://www.AmplifyOnline.info/IT 

🧐 Ready to get started? Access the full course at https://www.amplifyonline.info/IROI 

📣 Tell us how we can best serve you— go to AmplifyOnline.info 

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

As opposed to simply spouting out information, you want to take people on a journey, an intentional trip that is—

🎯 Targeted— it has a goal

♻️ Transformative— it creates real change in their lives, for the good

👉 Teaching— it DOES impart wisdom to them

There are TWO primary ways to create this process of intentional transformation:

1️⃣ INCLUSIVE framework = they can tackle the progress points in any order

2️⃣ LINEAR framework = they must go in order, as subsequent steps build on the previous.

Whichever way you go (and we provide examples of each in this talk), ALL frameworks are—

⭐️ Not just information.

The framework INCLUDES great information— it’s vital and necessary. But, you lead people to apply the information so they get quantifiable results.

⭐️ Not just learning.

Transformation is the goal.

You help the client LEAVE where they are and move closer to where they are designed to be.

We make it super-simple and pleasantly practical in this talk…

Links:

📣 Tell us how we can best serve you— go to AmplifyOnline.info 

🖥️ These lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af