Amplify

In the previous episode we talk about eight OBJECTIVE items you need for every grant proposal.

Here, we outline eight SUBJECTIVE items, each related to your specific request.

You could also think of them like this:

💙 The 8 objective items are related to your organization and its health / solvency / legitimacy

💙 The 8 subjective items are related to your specific project

Here are the eight related to the project:

#1 = Title of this specific request project

#2 = How this fits with the foundation / grant- makers strategic priorities

#3 = Request amount

#4 = Project amount

#5 = Project budget

#6 = Project proposal, including…

Note, we take a tangent here to get more specific about the proposal…

It ALWAYS includes these five sub-categories, labeled A-E

A. Summary / overview

B. Goals / objectives, including metrics to gauge success

C. Budget narrative

D. How this fits with the bigger picture, long-range plan

E. Partnering organizations

Finally, the final two refer to how this project is funded AND how it will “keep going” after the award is spent.

#7 = Funding commitments & other requests

#8 = How will this project continue?

++++++++++++

The 5-part nonprofit framework highlights the core areas you need to address to move the mission forward:

⚙️ Path (or program) = what clients do, what they’re taught, how you impact the people you serve

⚙️ People (job descriptions, staff expectations) = clarity for both paid staff and an army of volunteers alike

⚙️ Proceses = policies, procedures, and more… so the mission can move forward without micromanagement

⚙️ Place = the environment or culture you set (because it’s not only WHAT we do that matters but also HOW we do it)

⚙️ Purse = your funding strategy (because it takes money to fund the mission and you can only run the mission as far as they money will fuel it)

++++++++++++

Links for this talk

Free access to the grant template = https://www.amplifyonline.info/GPP 

How we can help nonprofit leaders— the framework = www.AmplifyOnline.info/501c3 

The “Grant-Making Machine” on-demand course, with worksheets, templates, etc. = https://www.amplifyonline.info/GMM 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

Every grant you write will require these EIGHT things…

(So, make a filing system, keep them handy… and, if you don’t have them, acquire them, bc you absolutely MUST have them.)

#1 = 501c3 verification

#2 = Form 990 (at least the most recent year, two is better)

#3 = Financials— for the previous 2 years, or as much as you have if you’re less than 2 years old

#4 = Annual budget (1 page summary)

#5 = Organization name

#6 = Mission of organization (200 words)

#7 = Short history of organization (500 words)

#8 = Board of directors

++++++++++++

Note: in the next episode we’ll follow-up with 8 MORE items you need.

Though these are OBJECTIVE in nature, the next 8 are SUBJECTIVE and have to do with your specific request.

++++++++++++

The 5-part nonprofit framework highlights the core areas you need to address to move the mission forward:

⚙️ Path (or program) = what clients do, what they’re taught, how you impact the people you serve

⚙️ People (job descriptions, staff expectations) = clarity for both paid staff and an army of volunteers alike

⚙️ Proceses = policies, procedures, and more… so the mission can move forward without micromanagement

⚙️ Place = the environment or culture you set (because it’s not only WHAT we do that matters but also HOW we do it)

⚙️ Purse = your funding strategy (because it takes money to fund the mission and you can only run the mission as far as they money will fuel it)

++++++++++++

Links for this talk

Free access to the grant template = https://www.amplifyonline.info/GPP 

How we can help nonprofit leaders— the framework = www.AmplifyOnline.info/501c3 

The “Grant-Making Machine” on-demand course, with worksheets, templates, etc. = https://www.amplifyonline.info/GMM 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

I don’t know if any nonprofit leader that got in it because they wanted to spend their time raising money. They ALL got into it for the mission-- for the impact they want to make.

But...

The mission requires money.

And you can only take the mission as far as the money will propel it.

🚀

One of the best ways to build your financial base…

… is grants.

You need to learn how to write them— and win them.

🏆

In this new series we talk about grant writing— and we begin with WHO the grant-makers are…

Specifically, there are two kinds…

👉 private charities / foundations

👉public / government grants

We suggest you start with the private foundations first, because there are less restrictions, the turnaround time is quicker, and the bureaucratic stress is… well… far less.

Here’s how to find the grant-makers—

#1 = do an online search

#2 = Look at organizations like yours, who do the same thing, and see who funds them

#3 = Pay attention when you’re in public places— see who funded those things

Pay attention to this pro tip, as well— begin creating a filing system NOW of who the grant-makers are and when they’re due. Then, add to it continually.

++++++++++++

The 5-part nonprofit framework highlights the core areas you need to address to move the mission forward:

⚙️ Path (or program) = what clients do, what they’re taught, how you impact the people you serve

⚙️ People (job descriptions, staff expectations) = clarity for both paid staff and an army of volunteers alike

⚙️ Processes = policies, procedures, and more… so the mission can move forward without micromanagement

⚙️ Place = the environment or culture you set (because it’s not only WHAT we do that matters but also HOW we do it)

⚙️ Purse = your funding strategy (because it takes money to fund the mission and you can only run the mission as far as they money will fuel it)

++++++++++++

Links for this talk

Free access to the grant template = https://www.amplifyonline.info/GPP 

How we can help nonprofit leaders— the framework = www.AmplifyOnline.info/501c3 

The “Grant-Making Machine” on-demand course, with worksheets, templates, etc. = https://www.amplifyonline.info/GMM 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

Money is an exchange of one item of value for another. In business, it’s an exchange of the potential you deliver. The more clear the value proposition is, the greater the profits will likely be.

👆

That’s the “core concept” for point #3 on the Infinite ROI pathway.

Here’s why it matters…

Most of us aren’t clear about what we do. Sure, we know the PRODUCT or SERVICE we sell, but we don’t readily articulate it in terms of what that product or service actually achieves for people.

And that makes it hard for them to see the value.

And that makes it less likely they’ll take action and engage.

💰

In Infinite ROI we make a distinction between two words, branding and marketing.

Here’s the way we define the BRANDING—

Branding is “what people think about” when they think about you.

It’s your look and feel…

Knowing what you actually do— the product or service you deliver— is an essential aspect of business.

We want people to KNOW WHAT WE DO— meaning, the potential we lead them to (not just the product we promote or the service we sell).

✅

Again, our problem is that we often don’t know how to articulate what we do in terms that our customers understand, and— as a result— we leave revenue on the table.

🧐

What this step on our path achieves…

You must present your product in terms of the problem you solve and/or the potential you lead people towards. Everything purchased is acquired as some tangible tango between the problem-solution equation.

This is true even if you sell information.

In this talk we break it down…

++++++

Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

++++++++++

Links for this talk =

Claim your free Infinite ROI worksheet(s) / templates on PDF at www.AmplifyOnline.info/IT 

See the ROI framework and on-demand course at www.AmplifyOnline.info/ROI 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

Let’s start here: everyone doesn’t need to know your “greatest hits” highlight reel… yet (in fact, they might not ever). Yet that’s the stuff we all share— on social media, on our webpages, on our “about us” page…

Ugh.

Here’s what people REALLY want to know…

💙 That you know how they feel about the situation they’re facing

💙 That you know what that struggle is like…

💙 That you have a solution that can walk them step-by-step towards the “other side.”

This is— grasp this— true in just about every industry.

So, the core concept for the 2nd point on our Infinite ROI path is this:

👇

Your story— the struggle you endured and the solution you found— can become the roadmap for others’ success.

And that's what you need to share...

👆

Furthermore, the MORE they believe the struggle, the GREATER and more readily they’ll buy-in to your solution, as well…

🔥

This helps us, too.

It’s also easy to forget why we stepped into our career in the first place. After awhile, it’s easy to simply “do what we’ve always done” and forget the story of why we chose— or stumbled— into this.

You’ll learn more about yourself in this step on our path. And, you’ll find yourself better about to connect not only to who you are and the path God has you on but also with the prospects who come your way.

 
++++++

Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

++++++++++

Links for this talk =

Claim your free Infinite ROI worksheet(s) / templates on PDF at www.AmplifyOnline.info/IT 

See the ROI framework and on-demand course at www.AmplifyOnline.info/ROI 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

The first core concept of the new Infinite ROI framework is this…

👇

An organization’s purpose & profit engine should be aligned— especially if you’re the leader.

If that’s true— and I think that it is— it means that your personal profit engine and “who you are” might very well be aligned— especially if you’re called.

In our culture, we readily believe that pastors and preachers can serve God’s plans and purposes during our lifetime, but we forget that painters, plumbers, principals, and even politicians can be just as called. In fact, we need more workers in every sphere living out their sacred calling.

Let’s take it one step farther. If you're the leader of the organization, that entity likely has a call upon it as well— one that’s congruent with your own.

Here’s what this step on our way 7-step path to Infinite ROI achieves:

👉 When we live from our call, we tap into the presence and power of “Christ in us” (see Colossians 1:27). Moreover, he is able to do “exceedingly abundantly above all we can “ask, think, or imagine” because of that power at work in us (Ephesians 3:20).

👉 This, then, practically enables us to scale towards an “infinite ROI,” one that not only multiplies our investment of money, but also our stewardship of time and focus.

👉 And, it means that the customers we serve will receive an “infinite ROI” as a result of our business exchange.

++++++

Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

++++++++++

Links for this talk =

Claim your free Infinite ROI worksheet(s) / templates on PDF at www.AmplifyOnline.info/IT 

See the ROI framework and on-demand course at www.AmplifyOnline.info/ROI 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

If your business isn’t making money— or, at least, on the path to do so— it’s not going to have “gas in the tank” to sustain it for the long haul. Quite simply, whatever you do, you need funding to maintain the mission.

💰

Yet it’s too simplistic to just evaluate “profit” from a purely financial point-of-view. Business is MORE than just the money— even if it requires cash to keep it going.

Profit should flow in multiple directions— not just one.

That means that you should experience GAIN…

💰Financially, for sure

⚡️Energy

⏰ Time

🔥Focus

Moreover, the ROI should also extend to the people with whom you do business. They SHOULD be better for having come in contact with you.

The value— the ROI— should continue escalating.

 So, in the intro to a new podcast series, let’s jump into it…

By listening to the training and completing the attached PDF (register below), you’ll achieve the following:

📣Clarify your call— and your purpose as an individual

📣 Clearly see how your purpose and the mission of your organization align

📣Connect to a greater degree degree with your team, so your staff moves forward together

📣 Communicate succinctly with potential clients, so they understand what you do, the benefit(s) they receive from working with you, and take action and engage your services

The Infinite ROI worksheet(s) you complete will provide you with all the assets you need to state what you do on your website, throughout your sales pages, in your email marketing campaigns, on your newsletters, and other places you share your messaging. As such, we suggest you invite your web-developer and others into this process early. The “head” and “heart” work need to come from you, but invite others into this process early if you have team members executing your ideas.

(If not, we’d love to talk to you about potential next steps to assist you at an even greater level— go to www.AmplifyOnline.info/talk to schedule a free call.)

++++++

Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

++++++++++

Claim your free Infinite ROI worksheet(s) / templates on PDF at www.AmplifyOnline.info/IT 

See the ROI framework and on-demand course at www.AmplifyOnline.info/ROI 

Need help? Let’s talk = www.AmplifyOnline.info/talk 

Don’t let anyone disqualify, dump, or destroy what God has already called and set aside for His purposes— and for the help of others.

Many times, we feel that our pain points and problem areas are the very reasons we shouldn’t share our message with the world. But, after we’ve walked through a season of healing and found wholeness, those past pitfalls often become the precise areas God wants to use as your platform…

… as your means of encouraging, equipping, and then empowering others to journey from where they are to where they’re designed to be.

In this episode I talk with my friend Paul Talley about his past… about the pain he caused (and experienced)… and about how God transformed that into the very place he and his wife, Suzi, now serve others walking through marriage crisis.

+++++++

Important links:

Tell us where to ship your free book, Process Over Permission: https://www.amplifyonline.info/process 

Listen to talk #9, which featured Paul, where we discussed repurposing content you already have: https://www.amplifyonline.info/podcasts/amplify/episodes/2147903307 

Paul & Suzi’s website for Living 180 Ministries = https://www.living180ministries.org 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

Your message solves a problem and/or leads people closer towards their potential. Most of the time, it does both.

But it needs a “bit more” than just pointing them in the correct direction of that intended destination. In a real sense, you need to map the journey AND take them there.

You need a map to give your audience. Your framework is that map.

In this episode we talk about what to do if you’re stuck…

… that is, how do you “get a framework” even if you ALREADY have lots of (great!) ideas floating around.

I get it. I was there. I had lots of words and podcasts and courses and books on my site before Beth stepped in an helped me organize it in such a way that it flowed…

… that it was able to take people on a journey from where they are to where they’re designed to be.


In this episode, we break it down and show you, step-by-step,how to build your own framework. Or, if you need an outside perspective, what to do next.

+++++++

Important links:

Tell us where to ship your free book, Process Over Permission: https://www.amplifyonline.info/process 

Listen to talk #14 where we define what a framework is: https://www.amplifyonline.info/podcasts/amplify/episodes/2147903350 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like, ESPECIALLY if you need help building your framework = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af 

A live event— or a series of live events— can become a great facet of your ecosystem…

Events are incredible ways to connect with new people, as well as create community and grow at even deeper levels.

But every live, in-person event needs at least three things to succeed.

#1 = Education

You must teach your audience something of value. Again, as we often say, your message solves a problem people have OR it steps them closer towards their potential.

Your live event needs to do this, as well…

It needs to provide something of greater value than just “show up and listen to me and some guests speakers talk for a few hours or a few days.”

#2 = Entertainment

I’m not talking about bands and music and magicians and other forms of “entertainment” (though you certainly CAN offer those if you choose). Rather, I’m painting a vision of doing something “more” than just having people sit in chairs in rows all day.

#3 = Experience

People need to leave the event feeling like they’ve encountered something…

(This is all part of the “Live Event Blueprint” we teach in Amplify Pro!, which includes an event-planning timeline, as well as other tips- go to www.AmplifyOnline.info/pro for more info.)

+++++++

Important links:

Tell us where to ship your free book, Process Over Permission: https://www.amplifyonline.info/process 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af