Understanding your audience is at the heart of successful marketing and the product creation. 

Why? 

Because it's always a moving target, your customer's needs and behaviors change over time. 

In this episode, we'll unpack audience awareness and explore why you must consider their experience level for effective marketing. 

This awareness will help you tweak your content, products, or services to meet your audience exactly where they are.

Here's What You'll Discover in This Podcast Episode:

✅ The 4 Stages of Awareness: Learn about the "OPEN" acronym and how it helps you identify your audience's stage in the buyer journey.

✅ Experience Levels Explained: Discover why you need to know if your audience is in an introductory, development, or established stage before investing time in your marketing. 

✅ Create Targeted Content: Create strategic content for lead generation. Swipe some ideas from this episode.

✅ Product Alignment: Understand why aligning your products and services with your target's awareness and experience will improve your marketing.

If you enjoyed this episode, please be sure to rate and review it! 

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

If you're a solopreneur, you've probably dabbled with AI, so here's a how-to AI prompt Guide for content creators.

AI is transforming how content creators work, offering incredible time-saving benefits.

However, for many, basic AI prompts remain a mystery.

If you're starting with AI and want to boost your results, this episode is for you.

Discover how to communicate effectively with AI tools and maximize your output.

 

Here's What You'll Discover in This Podcast Episode!

• Why crafting effective prompts is the foundation for AI success.
• How to guide AI tools like ChatGPT with intentional and specific instructions for better results.
• Practical steps to customize AI output to reflect your brand voice and business goals.
• How AI can help solopreneurs and content creators reclaim valuable time and increase productivity.
• How to structure AI conversations to avoid common pitfalls and generic output.

 

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Video is an effective way to communicate your message to an online audience, but to succeed; you must first master video script copywriting for short-form videos.

Why? Without preparation, it's easy to ramble and lose your audience's attention.

Fortunately, mastering video script copywriting isn't difficult. It's a simple yet intentional process that ensures your short-form videos grab attention and effectively deliver your message.

In this episode, I'll share a step-by-step process for implementing copywriting tips for 60-second videos to create impactful, engaging content. 

Discover how video script copywriting can transform your videos, whether you are new to video or developing your skills. 

 

Here's What You'll Discover in This Podcast Episode!

• Why video script copywriting is crucial for creating tight, concise, and engaging short-form videos.
• How to structure a 60-second video using copywriting techniques that grab attention and deliver value.
• Practical tools to help you create professional quality videos that stand out and engage.
• How to repurpose long-form content into bite-sized videos.
• Discover where you can use short-form videos effectively in your marketing strategy.

 

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

As content creators, we face the ever-growing challenge of staying top of mind with our audiences, and the AI evolution is dramatically impacting how we create content.

 

AI has introduced endless possibilities, reshaping how we create, share, and optimize content. However, with these advancements come concerns about authenticity, authorship, and transparency, to name a few.

What if you could streamline your content creation process, save time, and still deliver high-quality, authentic content that resonates deeply with your audience?

The good news is there's a way to coexist with AI while staying true to your unique voice and mission.

 

Here's What You'll Discover in This Podcast Episode!

• Uncover AI's surprising history and journey from a simple chatbot to today's sophisticated tools.
• Learn practical tips on ethically incorporating AI into your content creation process without losing your unique voice.
• Explore the benefits of AI in your workflow, from ideation to repurposing content.
• Understand the potential pitfalls of AI, including privacy concerns and content ownership, and how to navigate them effectively.
• Discover how to maintain the integrity of your content while leveraging AI to improve your productivity.

Don't miss this episode! 

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Remote work and lifestyle choices have redefined our living spaces, revolutionizing relocation services.

As economic shifts drive people away from high-cost cities, service professionals and consumers face new challenges and opportunities. 

In this episode, you'll hear how Zack Cockfield's innovative company, Newtomedia, transforms relocation services for individuals and businesses. 

 
Here's What You'll Discover in This Podcast Episode!

• How Zack transitioned from financial planning to founding Newtomedia.
• The unique success fee model that sets Newtomedia apart.
• How Newtomedia helps service professionals connect with their audience.
• The challenges and triumphs of launching a content creation company.
• Insights into the future of marketing for service professionals.

About Zack Cockfield

Zack Cockfield is a visionary entrepreneur who transitioned from a 25-year career in financial planning to create Newtomedia, a marketing and content creation company. 

Newtomedia stands out by offering a distinctive fee model, ensuring its success is directly tied to its client's success and transforming relocation services. 

Zack is passionate about helping service professionals with innovative marketing strategies that drive results.


Your Next Step: Contact Zack Cockfield

• Website: Newtomedia
• Phone: +678 532 7372
• Email: [email protected]
• LinkedIn: Zack Cockfield

 

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Starting or scaling your business involves countless moving parts, but you can grow your online business without burnout.

When you discover you're busy but not productive, frustration and procrastination can kick in, causing you to feel extremely discouraged.

Some even question the vision and excitement they felt at the beginning of their entrepreneurial journey.

In this week's podcast episode, I share the techniques and affirmations that have transformed how I manage my workload and mental well-being.

I'll share practical advice to stay focused, flexible, and productive as you continue your entrepreneurial journey.

 

Here's What You'll Discover in This Podcast Episode!

• Understanding the science behind brain pathways and how they govern our reality.  
• Overcoming fear and embracing change as a business owner.
• Implementing realistic goals and progress tracking.
• Building resilience and confidence through positive affirmations.
• Creating a supportive community to amplify personal and professional growth.

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Imagine if your homepage could capture attention and convert visitors into loyal clients.

Discover how an updated website boosts your search engine ranking, enhances user experience, and brings more leads into your funnel.

In today's episode, ConvertKit Strategist Kathy Farah joins me to discuss the art of crafting a website homepage.

Whether you're a coach, service provider, or course creator looking to fine-tune your digital strategies, stay tuned for an episode packed with practical advice and expert insights.

 

In This Podcast Episode, You'll Discover

• The undeniable importance of a crystal-clear homepage copy 
• Simple steps to craft compelling website copy that builds your email list 
• Mastering the art of persuasive copy for authentic connections through lead magnets 
• Achieving organic reach with SEO-friendly website copy 
• Harnessing the power of testimonials in your website copy to boost credibility

About Kathy Farah Consulting L L C 

ConvertKit Email Strategist
As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.

Connect with Kathy:
Website: https://www.kathyfarah.com/
LinkedIn: https://www.linkedin.com/in/kathyfarah/
Email: [email protected]

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Welcome to a special episode of the Amplify Your Authority podcast, where you'll be challenged to overcome the limitations of shortsighted goals.

It's a celebration of my 100th episode with an inspiring deep dive into the power of dreaming big and overcoming the obstacles that stand in our way.

Join me as I share my journey of pivoting during the pandemic, embracing uncertainty, and discovering the profound growth that comes when we surrender control.

Here's What You'll Discover in This Podcast Episode! 

• Why vision is crucial for long-term success and how it guides your decisions and goals.
• How this mantra "It's not can't, but how" can protect your mindset.
• Why embracing uncertainty can lead to new opportunities and profound growth.
• The importance of building and nurturing relationships for sustained success.
• How faith and positivity can influence your decision-making and sustain you through challenges.

 

Whether you're an entrepreneur, coach, service provider, or course creator, this episode provides valuable insights to help you achieve your biggest dreams.

Visit https://marisashadrick.com/podcast-show/ for show notes and resource links. 

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Are you hesitant to launch your podcast because the process seems overwhelming? This episode will give you the confidence to take the plunge.

Podcasting is a powerful tool for content creation and community building. 

Whether you're planning to start your own podcast or become a guest on others, understanding the process and utilizing the right tools can make all the difference.

I'm excited to share some podcasting tips, especially since this is episode 99! With one more to go before I hit the 100th episode milestone, I want to reflect on my journey and help you simplify your podcasting process.

 

In This Podcast Episode, You'll Discover

• Clarify your podcast goal, be it for branding, community growth, or monetization 🎯
• Choose the right podcast category and subcategory to reach your dream audience 📈
• Decide on your podcast format: monologue, cohost, or guest interviews 🎙️
• Steps to planning, recording, and launching your podcast 🚀
• Pro tips on podcast artwork, microphone selection, and how to be camera-ready for video version 📸

 

This is one of the most actionable episodes I've shared to boost your podcasting game, and it's waiting for you wherever you listen to your podcasts. 👇

Remember, it's not just about creating content—it's about building relationships and providing value.

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Imagine a day where every minute is meaningful—not just towards your professional achievements but also your personal life. You can boost productivity through the power of habits. 

 

My guest, Marla Regan, is a certified productivity strategist who understands the art of self-management.

From the importance of starting your day with high energy to creating evening rituals that prepare you for a restful night, Marla's wealth of knowledge will help you rethink your routines. 

You'll discover practical tips on setting boundaries, communicating effectively with family and colleagues, and managing unexpected interruptions.

In This Podcast Episode, You'll Discover

• How to stay productive at work while remaining fully present at home.
• Practical tips for streamlining tasks and minimizing stress.
• The importance of establishing routines and systems for efficiency.
• Ways to identify and modify habits that may be holding you back.
• Strategies for setting clear boundaries to maintain work-life balance.

Whether you're an entrepreneur, a busy parent, or someone who wants to make the most of every minute, Marla's strategies can help you achieve a balanced and fulfilling life.

Discover how you’re wired, so marketing feels like a natural extension of your purpose and values.

Plus, you'll receive a 5-page customized report with marketing insights to help you play to your strengths and stay on track.

Go to https://marisashadrick.com/quiz

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!