Leverage LinkedIn's algorithm with these simple LinkedIn inside secrets for B2B growth!

LinkedIn is a goldmine for small business owners. But I understand the frustration when effort has a limited return.

That's exactly why I've been experimenting with LinkedIn strategies since the end of 2022, and, spoiler alert, the outcomes have been outstanding! 😲

But refining these tactics wasn't a walk in the park.

In this episode, I'll freely share what I've learned about LinkedIn's algorithm and how you can create less content with more engagement.

In this episode, you'll discover:

• Algorithm Insights: Get insider knowledge on how LinkedIn's algorithm operates and how to leverage it for more engagement.
• Newsletter Nuances: Discover why your LinkedIn newsletter could be your content creation and engagement powerhouse.
• The Magic of Comments: Learn how going beyond posts can significantly impact your professional network and drive traffic to your profile.
• Profile Power-ups: Grasp the importance of optimizing every inch of your LinkedIn real estate, from the banner to the featured section.
• Impression Hack: Find out how I increased impressions from 1000 to 31,828 (It's so simple, you'll be shocked.)

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

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Many entrepreneurs are high achievers, self-starters, and very intelligent, but savvy entrepreneurs also value personal mentorship.

Having a football coach, performance coach, or career coach was a logical option when we were in school. But adulthood doesn't mean we stop learning from mentors. 

When I took public speaking seriously, I hired a speaker coach. I also hired a coach when I wanted to fast-track my LinkedIn learning.   

Growth doesn't happen in isolation. The right coach can be a valuable asset in your journey to success, offering personalized support, accountability, and expert guidance. 

But how do we know we're ready for that step? 

 

In This Podcast Episode, You'll Discover:

• There are undeniable signs when it's time to transition from digital learning to interactive learning with the help of a coach.
• The profound ripple effect a coach can have in various areas of your life, from improving productivity to boosting business results.
• Each coaching model has unique advantages, so choose the right personal or group coaching program that aligns with your goals.
• Coaches provide strategies to help you leverage your strengths and unlock your full potential.

Next Steps

There comes a time when we need to go beyond courses and YouTube videos to reach our goals. I'd love to connect if you're interested in exploring coaching options. I offer various coaching programs tailored to fit different budgets and needs, including group and one-on-one.

Click Here to schedule a free 30-minute coaching call.

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

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Picture this: a college student, passionate about writing, is met with disheartening advice from a professor—"Don't become a writer."

Despite the passion and joy found in the craft, those words shelved a dream.

 Fast-forward through the years, and my special guest, Jonathan Milligan, has not only self-published several books but also had Baker Books publish Your Message Matters in 2020.

The most impactful stories are those we live ourselves.

Join us as we explore how a dismissed dream found its way back and how Jonathan uses book funnels to generate leads and sales.

 

In this podcast episode, we discussed:

1. How this seasoned author plans to write a 7-part series with a proven structure for maximum creativity and productivity.
2. A process for creating effective book funnels to build your brand, generate leads, and drive significant business growth.
3. Explore Jonathan's strategies for creating perennial bestsellers and why that's so important.
4. Ways to leverage AI technology as a powerful assistant to streamline the creation of book outlines and content, saving you hours.
5. Find out how Jonathan overcame early discouragement and found his voice as a writer, inspiring others to believe that authenticity can impact your readers.


About Jonathan Milligan

Jonathan Milligan is an author, blogger, speaker, and online business coach.

 He has spent the last decade guiding and directing creative professionals on how to pursue meaningful work. Since 2009,

Jonathan has run his own portable lifestyle business online.

Today, he teaches others how to build a business with their passion, story, or message. He recently released his traditionally published book Your Message Matters. Jonathan lives in Jacksonville, Florida, with his wife, Charity, and their two kids.

 Connect with Jonathan

Links - https://www.platformgrowthbooks.com/ - books by Jonathan

Links - https://www.marketyourmessage.com/ - free training by Jonathan

 

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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Let's get straight to the point—words are powerful, especially when capturing online leads; use these copy tips to create powerful lead magnets.

If you've ever scratched your head wondering, "How do I get more subscribers from my lead magnet?" then drop everything and tune into this episode →

Convert Kit Email Strategist Kathy Farah joins me for this episode to discuss lead magnets and provide another opt-in page critique.

In this podcast episode, you'll:

1. Discover How To Improve Your Lead Magnets: Master creating lead magnets that compel your audience to take the next step.
2. Hone Your Call to Action: Learn how to craft irresistible calls to action on your site that seamlessly guide visitors toward a download.
3. Simplify to Amplify: Discover the power of removing obstacles, including those extra clicks, to improve your conversion rates. (I humbly share my recent blunder.)
4. Create Easy Peasy URLs: Why it's important to create short, keyword-rich URL slugs.
5. Best Practices for Email Deliverability: Explore advanced techniques to ensure your emails reach subscribers' inboxes and keep your list healthy and engaged.

So, whether you're a budding entrepreneur or a seasoned pro looking to sharpen your copywriting skills, this episode is packed with practical tips. 

Get ready to chuckle at quirky blunders, nod in agreement on the precision of messaging, and maybe even face-palm at the oh-so-familiar marketing faux pas. It's all part of growing, learning, and earning revenue.

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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• How has this podcast helped your current journey?

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Whether you're offering something for free or selling a product, the strategy behind your promotion determines its success.

It's not enough to create a great lead magnet; you must also track its performance. Are people downloading your PDF? Are they signing up for your webinar? If not, it's time to revisit your strategy.

In this podcast episode, you'll discover how to:

• Reverse-engineer your lead magnets and create offers beyond the traditional e-books and PDF guides.
• Implement sales strategies to increase conversions.
• Encourage micro-commitments to guide a potential customer through the customer journey.

Lead magnets aren't just freebies; they're a powerful statement about the quality of your brand. 

Learn to create resources that pack value and align beautifully with your paid offerings.


Related Episodes

Episode #78 Three Needed Changes When Working Hard is Not Enough
Episode #84 AI Vs. Human Touch: Striking the Right Balance 

 

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

AI VS Human Touch. How Do Content Creators Strike the Right Balance?

We're diving headfirst into the conversation and sometimes debate of AI vs. the irreplaceable human touch.

Now, I know what you're thinking. AI? Doesn't that cold, soulless machine spit out robotic content?

 It can unless you use my 12-step workflow that shows you how to use AI in your content creation without losing that warm, heart-to-heart connection we all crave. 

 

Here's What You'll Discover In This Episode

• Use AI tools as a supportive writing assistant, not a replacement for your authentic voice and creativity.
• Implement a 12-step workflow for content creation, including using AI tools to streamline the process and produce high-quality content efficiently.
• Access a downloadable PDF document with convenient links to the AI tools mentioned in the episode.

 From digging up those juicy keywords to structuring your thoughts, I'm covering a start-to-finish process with repurposing suggestions.


Your Action Step

NEW: How to Integrate AI in Your Article Creation: 12-Step Writing Workflow

https://marisashadrick.com/podcast/episode-84-ai-vs-human-touch-striking-the-right-balance/


FOLLOW MARISA ON LINKEDIN
☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/

Join the Podcast Community! https://marisashadrick.com/listen

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

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Discover Infinite Content Possibilities with AI Assistance

Content creation can lead to fatigue and burnout. 

If you're nodding along, thinking, "Tell me about it, Marisa," then you must plug into today's podcast episode.

Whether you're an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest Greg Wasserman.

Greg and I explore the intersection of human creativity and AI assistance to craft and repurpose compelling content that resonates with your audience.

 

Here's What You'll Discover In This Episode

• The Future of Podcasting: Explore emerging trends in the podcast industry and how AI is poised to revolutionize content creation and business strategies.
• Benefits and Drawbacks of AI: Uncover the advantages of AI assistance in content generation while navigating potential limitations and maintaining authenticity.
• The Human Element:  Explore the intersection of human creativity and AI assistance to craft compelling content that resonates with your audience.
• Addressing Concerns: Tackle concerns about AI-generated content replacing human jobs and find ways to adapt and thrive.
• Content Repurposing: Discover how to leverage content repurposing to save time without sacrificing quality or engagement.
• Community Building: Gain insights into Greg's approach to building connections and community in the digital space.
• Future Opportunities and Challenges: Look ahead to upcoming opportunities and challenges with AI and how businesses can prepare for them.

About Greg Wasserman
Greg is the Head of Growth, Partnerships, and Community for Castmagic. His 20 years working with brands, companies, agencies, and small businesses make him a valuable resource. A leading voice in the podcast industry, a jack of all trades, and someone who values connection, he's set to share insights on the power of content repurposing, saving valuable time, and expanding your business.

Connect with Greg on LinkedIn!
Discover the Power of CastMagic 

 Disclaimer: The above CastMagic link is an affiliate link, meaning, at no additional cost, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service. 

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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Are you ready to turn heads by improving your headline copywriting? Discover secrets that captivate and convert your lead magnets.  

In today's "Amplify Your Authority" podcast, I'm joined by special host guest Kathy Farah, a ConvertKit email marketing strategist who brings her expertise to our lively discussion on creating compelling headlines. 

We dive into the nuances of making your headlines stronger with action-driven messaging. 

Here's what you'll discover in this podcast episode:

• Sculpting a lead magnet headline that's irresistible – not ignorable 
• Crafting calls to action that practically push the button themselves
• Designing a device-friendly opt-in so your offer looks fab on any screen 
• Injecting just enough personal touch to build trust and still keep it professional
• Turn lurkers into loyal subscribers with relevance

...and that's just skimming the surface! 

 

Plus, a LIVE Copy Critique

Kathy and I also examined one of our listener submissions, Jenine Camins's brilliant work from uqmindfulness.com. 

Together, we reviewed a well-written lead magnet and provided Jenine with helpful feedback to make it even stronger.

Jenine Camins Life Coach UQ Mindfulness

Lead Magnet: https://uq-mindfulness.ck.page/52e371f349

Jenine's Website: https://uqmindfulness.com/

Listen and implement these actionable insights for your copy projects.

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you’re not sure what to say, here’s a suggestion.

• How did you find me?
• What do you do for a living?
• What was one helpful takeaway?

You’ll help me reach and support more people, and I’d appreciate it so much.

 

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

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Are you curious about LinkedIn and how it can benefit your business?

Get ready to dive deep into the world of LinkedIn with Michelle J Raymond, a leading expert in LinkedIn company pages.

With a wealth of experience and a track record of success, she's ready to share a treasure trove of insights far beyond the basics.

While she's on her way to making a splash at Social Media Marketing World 2024, in this interview, she's pulling back the curtain to reveal strategies that can truly transform your LinkedIn game.

Here's what you'll discover in this packed-full episode: 

• LinkedIn Myths Unveiled: Michelle's Insights on B2B Marketing
• Authenticity vs. Professionalism: Striking the Right Balance on LinkedIn
• Engagement Mastery: Building Your Presence as a Solopreneur
• Strategize for Success: Crafting a LinkedIn Plan Aligned with Your Business Goals
• The Human Touch: Michelle's Approach to Meaningful Connections
• Protecting Your Brand: Safeguarding Against Personal Branding Pitfalls on LinkedIn
• Content That Converts: Michelle's Proven Tips for Captivating Content

Join us as we uncover the secrets to strategically optimizing your LinkedIn presence for substantial business growth, complete with actionable tips and advice.

About Michelle J Raymond: Michelle is amazing when it comes to LinkedIn company pages. She shines a light on the untapped potential of LinkedIn for B2B organizations.

As a seasoned LinkedIn company page specialist, host of the LinkedIn for B2B growth podcast, and co-author of the LinkedIn Branding Book and Business Gold, Michelle brings a wealth of knowledge and insight.

She is a highly sought-after speaker, evidenced by her upcoming Social Media Marketing World 2024 appearance. She'll be presenting and focusing on the pivotal role of LinkedIn B2B marketing strategies.

Follow Michelle J Raymond

• Michelle J Raymond (Linkedin Profile)
• b2bgrowthco.com/ (Company)
• linkedinforb2bgrowthpodcast.com/ (Portfolio)
• youtube.com/@michellejraymond (Other)

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? 

If you're not sure what to say, here's a suggestion.
👉 How did you find me?
👉 What do you do for a living?
👉 What was one helpful takeaway?
You'll help me reach and support more people, and I'd appreciate it so much.

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

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Whether you're a seasoned podcaster or just starting, finding the right tool to create high-quality content can be a game-changer for your brand and sanity. 

In this episode of "Amplify Your Authority," I sit down with Kendall Breitman, community manager for Riverside, to explore the impact of technology on the future of podcasting.

In this episode, Kendall and I discuss the following:

• My love/hate relationship with podcasting and why I've decided to go all in and create more content. 
• Discover how Riverside's features simplify podcasting, including the latest AI-generated content.
• Advice on podcast content repurposing, quality sound, and consistency. And more!

Get ready to elevate your podcasting game and learn from an industry expert.

About Kendal Breitman
Kendall is a member of the Riverside team focused on supporting Riverside's community of creators. She has over ten years of experience working in television and video production for places like NBC and Bloomberg News.

Try Riverside for Free
CLICK HERE to get a taste of Riverside

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.

👉 How did you find me?

👉 What do you do for a living?

👉 What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Subscribe and Never Miss an Episode
https://marisashadrick.com/podcast

Disclosure: Some recommended resources are affiliate link(s), meaning, at no additional cost, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse any tools or resources because I only recommend what I have used and enjoy. 

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

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