AI can absolutely make your business more efficient.

Itt can streamline your processes, free up time in your week, and help you scale faster. But as tools like ChatGPT, Claude, and custom GPTs become more common, it’s important to know how to use them wisely and safely inside your business.

In this episode, Lacey shares the three key things she does whenever she (or her clients) use AI in their business. 

Whether you’re building a client-facing chatbot, experimenting with a custom GPT, or just using ChatGPT to speed up your content creation, these tips will help you make the most of AI without losing control of your data or your voice.

If you’re curious about using AI in your business, or you want help deciding which tools are worth your time, book a call with Lacey.

She’ll help you choose the right tools, set them up safely, and make sure they actually work for you.

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Feeling frustrated by Kit's recent price increase? Before you make any rash decisions, listen to this episode where I break down my complete tech stack and share why I'm staying put with Kit despite the price hike.

In this comprehensive episode, I walk through every tool I use in my business - from ShowIt and ThriveCart to ChatGPT and new AI tools like Claude.ai and Fyxer AI. You'll get an inside look at what's actually worth paying for and what you can cut from your monthly subscriptions.

What You'll Learn:

• Why reactive tech decisions can hurt your business long-term
• My complete tech stack breakdown
• How to conduct your own tech audit
• When to choose monthly vs annual pricing (this could save you money!)
• The tools I'm ditching and what I'm replacing them with
• How AI is becoming essential for scaling businesses
• Why the cheapest tech stack isn't always the best choice

Key Tools Discussed: Kit (ConvertKit), ShowIt, ThriveCart, Airtable, ChatGPT, Claude.ai, Fyxer.ai, Slack vs Skool, TidyCal, DocuBreeze, Loom, Toggl, and more.

Perfect for: Online business owners, course creators, service providers, and anyone looking to optimize their business operations.

Ready to optimize your tech stack? Book a call to review your tools and explore opportunities.

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How to Decide if Meta Ads Are Right for Your Business—And What to Do First

If you’re tired of trying to outsmart the algorithm or spending hours creating posts that barely get seen, you’re not alone.

As a Launch OBM who lives in the world of strategy, tech, and ads (yes, I set them up myself!), I’ve seen firsthand how even a small, intentional ad budget can outperform hours of organic hustle.

Whether you run a local brick-and-mortar business or an online coaching business, in this episode I’m sharing:

• The bare minimum tech you need to get started with Facebook & Instagram ads
• Why boosting posts doesn’t work—and what to do instead
• My simple two-prong approach to running ads that actually convert for new businesses

If you’re stuck in the hamster wheel of organic marketing and not seeing results, this episode is your sign to rethink your strategy.

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Sales were rolling in every month… until they weren’t. 

In this episode, Lacey - Launch OBM (Operations Business Manager for Online Business Owners who Launch), shares a behind-the-scenes funnel health check for her client Octavia, a content creator who saw her sales funnel + email funnel unexpectedly stall.

Lacey walks you through what she uncovered, the broken link fix that got Octavia’s online course sales back on track, and how you can spot (and solve) these issues in your own lead magnet funnels, sales funnels, or digital product funnels.

Check out Octavia:

https://www.youtube.com/@octaviaklein

https://octaviaklein.com/

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Sometimes what you think you need in your business… isn’t the full story.

In this episode, I’m sharing an interview I did with Emily Reagan on the Marketing Freelancer Podcast where we talk about how I landed and stepped into an “Operations Assistant” role for a 7-figure entrepreneur in 2025.

On paper, the job was basic admin and tech. But once I got in, I spotted opportunities the client didn’t realize existed (and I took them on without adding to her workload). 

That shift turned me from a “task doer” into a strategic partner running live launches every two weeks.

You’ll hear:

• Why what you think you need in your business is often just the tip of the iceberg
• How I approached the role so I could deliver more than was listed in the job description
• Simple ways to free up a business owner’s brain so they can focus on growth
• The first-30-days approach that builds instant trust and momentum
• Why the right expert can make a measurable difference in profit (fast!)

Whether you’re curious about working with me or just want to see how I think through opportunities, this episode will show you how I go beyond what’s asked… and deliver what’s actually needed.

Check out Emily's Podcast, The Marketing Freelancer: 
https://emilyreaganpr.com/podcast/ 

Free Resource: See the exact SOP & Loom walkthrough I submitted for my paid test project → laceycribb.com/unicornSOP

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Launching an offer and hearing crickets is one of the most frustrating parts of online business, especially when you feel like you crushed it.

But even the best launches can fall flat if you leave one key objection unaddressed.

In this episode, I’m diving into one of the most common (and fixable) reasons people hesitate to join your offer, and what to do about it.

You’ll get practical ideas you can plug into your next launch, inspired by what six and seven-figure entrepreneurs are doing right now to turn hesitation into sales.

My website: https://laceycribb.com 

Instagram: https://www.instagram.com/funnelbuildingstrategies

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I want you to love launching.

Not the overwhelming, throw-it-all-together kind. But the kind of launch that feels aligned, strategic, and actually brings in sales and dream clients.

In this episode, I’m sharing 5 essential launch must-haves that make all the difference. These are the pieces I help my clients put in place behind the scenes, so their launches feel less stressful and way more effective.

We’re talking about what makes an offer sell, why proof matters (your story counts too), and how to show up more during your launch. Not less.

Plus, I’m giving you a major mindset shift around your launch event so you’re not putting all the pressure on one webinar or challenge.

Let's build you a launch you actually enjoy (AND gets results).

My website: https://laceycribb.com 

My email: [email protected]

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In this episode, I’m spilling the tea on what actually works behind the scenes of high-earning launches.

Like why more emails = more sales.
 Why mindset coaching is a must.
 And why messy launches still win.

If you’re gearing up to launch (or dreaming about it), this one’s full of gold you can steal.

Interested in working with me?

Head to my website (laceycribb.com) and click book a call.

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You can have the prettiest funnel in the world…
But if the words inside it don’t resonate, it won’t convert.

I’m not a copywriter, but because I build funnels, I get asked about messaging all the time. And one of the biggest things that makes a difference? Voice of customer.

In this episode, I’m sharing the exact tips I give my clients (and my husband!) when they’re not sure what to say — or how to say it — in their sales pages, lead magnets, or ad copy.

🎧 Book a free Funnel Flow Call to get my eyes on your funnel: laceycribb.com

💛 Found this helpful? Leave a review or DM me — I’d love to hear what stood out!

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In this episode, I’m giving you a behind-the-scenes look at how we’re using online marketing to fast-track the success of my husband’s brand-new local business.

We’re talking real-life strategy. No fluff, no hype.

Just the exact steps we are taking to get him up and running with a website, a Facebook page, a Meta Business Suite, and his very first ads.

You’ll hear:

• Why we didn’t stop at just a website or social profile

• How we’re using Facebook & Instagram ads to intentionally build visibility and momentum

• The two-part ad strategy I use with local and online clients alike

• and more!

This is the same method I use with clients.

I meet you where you are and build a strategy that actually moves the needle.

Whether you’re brand new or helping someone else launch, you’ll walk away with a grounded, doable roadmap for using online marketing to grow with intention.

Looking for help?

If you want to explore how I can help you accelerate your business results, just book a free funnel flow call: https://tidycal.com/lacey1/30-minute-meeting

Or check out my website to see my current offers.

https://laceycribb.com 

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