Shel Holtz is the principal of Holtz Communication + Technology. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the role of social media in public relations. Shel also discusses the use of podcasting as way to communicate.

"You need to have all the separate [marketing] groups to come together and develop an integrated content strategy."

Shel Holtz shares his insight on understanding your audience and utilizing internal social media:

Understand your audience. Why should people follow you? What do you have to offer them? Craft a content strategy that addresses those questions, challenges and issues, and serves to produce measurable results that are consistent with your business goals.

Internal social media. Start sharing information throughout the company via social channels. Email is not as effective; it is slower and doesn’t reach everyone. Internal social media (ISM) is a huge dimension of a cohesive organization.

Utilize podcasting. Audio is the only medium available where you can do something else at the same time. People enjoy podcasts because they can listen to them while completing other tasks.

In this episode, Gerry Moran, Head of Social Media at SAP in North America joins us to discuss the role of enterprise tools and distributed management for social media. Gerry also discussed his approach to social media analytics. "Three key metrics that we look at… It’s reach, it’s engage and it’s convert." Gerry Moran shares his insight on the evolution of social media and its key metrics: Don’t just be present. Engage. It’s not just enough to be on social media. Instead of just being present, you need to drive awareness and measure activity and campaigns. Listen before you leap. Listen; see what the conversation is and where the opportunities are. Three key metrics. Pay attention to the three key metrics: reach, engage, convert. The factors of the key metrics are constantly evolving and what determines the metrics shift according to your company’s growth and goals.

In this episode, Gerry Moran, Head of Social Media at SAP in North America joins us to discuss the role of enterprise tools and distributed management for social media. Gerry also discussed his approach to social media analytics.

"Three key metrics that we look at… It’s reach, it’s engage and it’s convert."

Gerry Moran shares his insight on the evolution of social media and its key metrics:

Don’t just be present. Engage. It’s not just enough to be on social media. Instead of just being present, you need to drive awareness and measure activity and campaigns.

Listen before you leap. Listen; see what the conversation is and where the opportunities are.

Three key metrics. Pay attention to the three key metrics: reach, engage, convert. The factors of the key metrics are constantly evolving and what determines the metrics shift according to your company’s growth and goals.

Michael Brito is the Senior Vice President of Social Business Strategy at Edelman Digital. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the role of content in social media. Michael also discussed his recently published book Your Brand, The Next Media Company. "There is a content surplus and an attention deficit in the minds of consumers today. They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change their behavior. Content is still king – and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and insights and practical approaches for transforming your brand into a highly successful media company." Michael offers tips on the importance of themes and long form content and how to implement them: Understand the process. Recognize the stakeholders, administrators, those in control and who is involved. Make sure that you are telling your brand’s story consistently. Start with the themes. Before you determine a strategy, look at what is going to be the content narrative and the content themes. The majority of your content should not be about the product, brand, features, etc. Followers will reject those messages. Make sure that the content shared is worth the followers’ time. Don’t forget the power of long form content. Like blog content. We search to find what we are looking for, if you don’t have long form content in search engines, than people can’t find you. People use search engines, not social media to find what they are looking for.

Michael Brito is the Senior Vice President of Social Business Strategy at Edelman Digital. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the role of content in social media. Michael also discussed his recently published book Your Brand, The Next Media Company.

"There is a content surplus and an attention deficit in the minds of consumers today. They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change their behavior.

Content is still king – and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and insights and practical approaches for transforming your brand into a highly successful media company."

Michael offers tips on the importance of themes and long form content and how to implement them:

Understand the process. Recognize the stakeholders, administrators, those in control and who is involved. Make sure that you are telling your brand’s story consistently.

Start with the themes. Before you determine a strategy, look at what is going to be the content narrative and the content themes. The majority of your content should not be about the product, brand, features, etc. Followers will reject those messages. Make sure that the content shared is worth the followers’ time.

Don’t forget the power of long form content. Like blog content. We search to find what we are looking for, if you don’t have long form content in search engines, than people can’t find you. People use search engines, not social media to find what they are looking for.

Jason Miller is a social media strategist at Marketo. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to share his perspective and approach to leveraging social media. "You don’t talk want to about yourself. You want to be helpful, you want to be engaging and you want to be entertaining your audience. Make yourself likeable." Jason shares tips on how to create the appropriate approach to leverage your company’s social media: Educate, be helpful and entertain. It’s not about selling; it’s about helping and bringing awareness. Furthermore, make your content and your brand entertaining and likeable. Don’t forget to blog. The blog is your mother ship. It is where all your content lives and it ties everything together. How do you engage employees? Enable them. Give them the tools and technologies to share your company’s message. Help your employees become advocates for your brand. Content is key. Remember that content fuels social, market automation, and your overall marketing strategy. Making sure that you have helpful and entertaining content that connects back to your brand will lead to social media success.

Jason Miller is a social media strategist at Marketo. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to share his perspective and approach to leveraging social media.

"You don’t talk want to about yourself. You want to be helpful, you want to be engaging and you want to be entertaining your audience. Make yourself likeable."

Jason shares tips on how to create the appropriate approach to leverage your company’s social media:

Educate, be helpful and entertain. It’s not about selling; it’s about helping and bringing awareness. Furthermore, make your content and your brand entertaining and likeable.

Don’t forget to blog. The blog is your mother ship. It is where all your content lives and it ties everything together.

How do you engage employees? Enable them. Give them the tools and technologies to share your company’s message. Help your employees become advocates for your brand.

Content is key. Remember that content fuels social, market automation, and your overall marketing strategy. Making sure that you have helpful and entertaining content that connects back to your brand will lead to social media success.