AMPUP Your Digital Marketing

Neville Hobson is an independent communications consultant. Neville recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the role of the “C Suite” in social media marketing and how to communicate social media benefits to them. He also discusses the differences between the US and Europe with respect to social media.

"When it comes to content marketing, have a plan. "

Neville provides insight into how to get the most from your social media and content marketing:

1.Not just black and white. You have to look about the complex picture of social media. It’s not enough to just participate in social media; it’s not just going through the motions. It is about using social media and content marketing to listen to the clients and consumers. You need to know the difference between engaging and selling. You need to engage, listen and then do something about it.

2.Involve the C Suite. Many people use social media, go through the actions and listen to their audience, but don’t follow through and make changes. This is a leadership issue. While it does depend on the company, you need to understand the connection between engagement and building a community. You need to share this with the C Suite and relay it into terms that reflect the overall goal. Like PR, social media has a soft value that doesn’t break down into a monetary value.

3.Have a plan. The biggest challenge in the areas of content marketing, especially, is a lack of a plan. When social media teams were polled 50% responded that a lack of a strategy was the greatest challenge. If you set up a clear plan, you will be able to establish measurement goals and then address other goals, like budget. What is your overall social media and content marketing strategy?

Andrew Spoeth is the Team Leader of Social Media at CA Technologies. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how to manage social media in a large distributed enterprise setting. He also discusses the importance of Key Performance Indicators with respect to social media. "When it comes to social media, define success and measure consistently." Andrew shares a few tips on utilizing social media within the company: Define your success in social media. The most important thing for social media marketers is to define success and then measure it consistently. Don’t just measure it quarterly and monthly, rather, do it weekly. Make sure you identify key performance indicators that are linked to your business’ outcomes. Divide and conquer. When working with a social media team, divide content and tasks by social channels and platforms. This clears up any questions, issues and strategies; and in doing so, identifies a responsible party. Content is a service. Companies are beginning to see social media content as a service, not as a chore. Provide your readers with information and tips from the experts.

Andrew Spoeth is the Team Leader of Social Media at CA Technologies. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how to manage social media in a large distributed enterprise setting. He also discusses the importance of Key Performance Indicators with respect to social media.

"When it comes to social media, define success and measure consistently."

Andrew shares a few tips on utilizing social media within the company:

Define your success in social media. The most important thing for social media marketers is to define success and then measure it consistently. Don’t just measure it quarterly and monthly, rather, do it weekly. Make sure you identify key performance indicators that are linked to your business’ outcomes.

Divide and conquer. When working with a social media team, divide content and tasks by social channels and platforms. This clears up any questions, issues and strategies; and in doing so, identifies a responsible party.

Content is a service. Companies are beginning to see social media content as a service, not as a chore. Provide your readers with information and tips from the experts.

Jason Nochlin is the VP of Product Development & Co-Founder of GaggleAMP. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the role that social media platforms have with reach and engagement. He also discusses some interesting perspectives on Pinterest as a visual search engine. "Pinterest as a technology, in terms of visual search, will be very powerful for business use cases." With Pinterest on the rise, Jason reveals a few tips to maximize it’s potential: Increase your reach. Continue to post content over and over again so that you have a greater reach. Remember, not every follower necessarily sees every post. By repeating posts, you are able to better maximize your reach. Is Pinterest right for your business? Think about your business or product. How will people want to find it? Will they want to see a visual of it? If so, consider creating a Pinterest account. Pinterest is a unique take on a visual search engine and from a content discovery point of view it can be very important. Employees on social media. Utilize other employees to share and expand your company’s social media presence. If you want employees to share the company’s social media content, make it easy. Create a mechanism for posts that have already been preapproved so that the employees can post at will.

Jason Nochlin is the VP of Product Development & Co-Founder of GaggleAMP. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the role that social media platforms have with reach and engagement. He also discusses some interesting perspectives on Pinterest as a visual search engine.

"Pinterest as a technology, in terms of visual search, will be very powerful for business use cases."

With Pinterest on the rise, Jason reveals a few tips to maximize it’s potential:

Increase your reach. Continue to post content over and over again so that you have a greater reach. Remember, not every follower necessarily sees every post. By repeating posts, you are able to better maximize your reach.

Is Pinterest right for your business? Think about your business or product. How will people want to find it? Will they want to see a visual of it? If so, consider creating a Pinterest account. Pinterest is a unique take on a visual search engine and from a content discovery point of view it can be very important.

Employees on social media. Utilize other employees to share and expand your company’s social media presence. If you want employees to share the company’s social media content, make it easy. Create a mechanism for posts that have already been preapproved so that the employees can post at will.

Chris Abraham is the Principal Consultant at Gerris digital. Gerris digital is a full-service digital strategy consulting firm started by Chris Abraham. Chris recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss the role that early online environments such as Second Life had on his understanding and usage of digital media. He also discusses the distinctions of a presence versus a persona on social media. "Listservs, forums and message boards are still the epicenter of vertical self-organizing peer groups." Chris Abraham discusses his experience with early online environments and creating an online presence: Engage your followers. You have to monitor and engage your followers. People don’t subscribe to your channels unless you engage with them consistently. Creating an online presence. When introducing a new social media campaign, don’t just start with one platform. Instead, go ahead and populate all platforms at once. Distribute content accordingly; engage from there utilizing the platform that you are most comfortable with. Then continue to grow each platform. Think about impact strategy. Implement and integrate all social media platforms along with your brick and mortar business, as well as your website. Be sure to integrate across platforms; persist and keep going.

Chris Abraham is the Principal Consultant at Gerris digital. Gerris digital is a full-service digital strategy consulting firm started by Chris Abraham. Chris recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss the role that early online environments such as Second Life had on his understanding and usage of digital media. He also discusses the distinctions of a presence versus a persona on social media.

"Listservs, forums and message boards are still the epicenter of vertical self-organizing peer groups."

Chris Abraham discusses his experience with early online environments and creating an online presence:

Engage your followers. You have to monitor and engage your followers. People don’t subscribe to your channels unless you engage with them consistently.

Creating an online presence. When introducing a new social media campaign, don’t just start with one platform. Instead, go ahead and populate all platforms at once. Distribute content accordingly; engage from there utilizing the platform that you are most comfortable with. Then continue to grow each platform.

Think about impact strategy. Implement and integrate all social media platforms along with your brick and mortar business, as well as your website. Be sure to integrate across platforms; persist and keep going.

Lisa Denten is the Social Media Manager & Content Creator at Cision. She recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how she implements Cision’s social media strategy. Lisa discusses what kind of content she looks for, how they share it and how they engage their employees to share their social media. "We write our content around solutions to problems, so that when people are searching for that, they are able to find it." Lisa offers a few tips on what to share and how to engage your followers: The rule of thirds. Try implementing the rule of thirds; one third of what you share should be unique content, another third of what you share should be industry news, and the final third should be engaging the audience. Deliver value. The purpose of social media is to market the company; but more than that the community will build itself if you are delivering value to your followers. Appeal to followers. When sharing external sources on social media, be sure to include the headlines and links as well as the handles of the writer and the source. Don’t promote an item or a brand, instead share advice. This will allow you to develop a relationship with others in the industry as well as appeal to your followers.

Lisa Denten is the Social Media Manager & Content Creator at Cision. She recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how she implements Cision’s social media strategy. Lisa discusses what kind of content she looks for, how they share it and how they engage their employees to share their social media.

"We write our content around solutions to problems, so that when people are searching for that, they are able to find it."

Lisa offers a few tips on what to share and how to engage your followers:

The rule of thirds. Try implementing the rule of thirds; one third of what you share should be unique content, another third of what you share should be industry news, and the final third should be engaging the audience.

Deliver value. The purpose of social media is to market the company; but more than that the community will build itself if you are delivering value to your followers.

Appeal to followers. When sharing external sources on social media, be sure to include the headlines and links as well as the handles of the writer and the source. Don’t promote an item or a brand, instead share advice. This will allow you to develop a relationship with others in the industry as well as appeal to your followers.

Shel Holtz is the principal of Holtz Communication + Technology. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the role of social media in public relations. Shel also discusses the use of podcasting as way to communicate. "You need to have all the separate [marketing] groups to come together and develop an integrated content strategy." Shel Holtz shares his insight on understanding your audience and utilizing internal social media: Understand your audience. Why should people follow you? What do you have to offer them? Craft a content strategy that addresses those questions, challenges and issues, and serves to produce measurable results that are consistent with your business goals. Internal social media. Start sharing information throughout the company via social channels. Email is not as effective; it is slower and doesn’t reach everyone. Internal social media (ISM) is a huge dimension of a cohesive organization. Utilize podcasting. Audio is the only medium available where you can do something else at the same time. People enjoy podcasts because they can listen to them while completing other tasks.