September 18, 2014 - Interested in how you identify a market opportunity, launch a start-up company, or build a recognizable brand? or maybe you just love fro-yo (frozen yogurt)? Then join us for an evening with Solomon Choi, the entrepreneur and marketing genius behind 16 HANDLES, a rapidly expanding self-serve frozen yogurt franchise business on the East Coast.

In 2008, Solomon founded 16 HANDLES, taking on Korea’s Red Mango and Pinkberry frozen yogurt brands. Since then he has grown the business from a single frozen yogurt shop in the East Village to a successful franchise business with over 40 shops across the East Coast, and has recently signed an  agreement to expand in the Middle East. Along the way, he has developed a list of marketing rules to live by and a personal philosophy for success which he shares in this inspirational discussion on how to become the CE-Yo of your own business!

For more information, please visit the link below:

http://www.koreasociety.org/special-events/young-professionals/an_evening_with_16_handles_solomon_choi.html