International Women's Day took place this week, and to mark the occasion Leo Burnett CEO Melinda Geertz joined the Mumbrellacast to talk about the importance of supporting women in advertising.

By reflecting on her own experiences and who inspired has inspired her career, Geertz dives into the importance of fostering a culture understands the needs of women in the workplace and reflecting the diversity of the talent pool in the make up of an agency.

The first radio ratings of 2021 also landed this week, which saw Melburnians change their radios back to FM while Sydneysiders stuck to AM and talk back. The survey also gave a glance at the performance of an abundance of new shows and re-branded stations across Australia. So, who do the Mumbrellacast team have their eye on?

And, ACM head Antony Catalano made another play to boost his regional media empire by making a deal to purchase nearly 19 million shares in Prime Media Group at a cost of $4.245 million, from fellow media mogul Bruce Gordon. The move for Prime comes just over a year after its shareholders voted down a merger with Seven West Media. The question now lies about whether the Australian Communications and Media Authority will allow Catalano to actually take control of Prime.