The term 'doyen' is overused, but in the case of our guest today, it feels appropriate. For the last 25 years Danny Rogers has been a leading commentator and speaker on the comings and goings of the public relations industry. Now the editor-in-chief of PR Week, Danny started as a journalist with the FT's Creative Business and the Guardian's media section, and then he moved to Haymarket group as editor of PR Week magazine.

An author, his book, 'The campaigns that shook the world' shone a light on the strategy behind some of the industry's most powerful work. He's also the host of the beyond the noise podcast from PR Week. He's a columnist for the i newspaper and importantly has championed the breaking down of barriers within public-relations.

Returning to host this edition of the podcast is Apella Founder Partner James Acheson-Gray, who has acted as a long-term advisor to senior decision makers on the value of harnessing reputation to enhance commercial objectives. James has over 20 years' experience running successful PR/PA firms and major client programmes in Europe and Asia. He was managing director of APCO Worldwide from 2012-2019 and is a former Board Director of the Queen's Club.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This podcast was produced by the www.thepodcastcoach.co.uk