Analytics Neat

Analytics Neat

By Bill BrunoBusinessTechnology
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Analytics Neat episodes

  • Episode 37: What is a Decentralized Identity (DID)?
    In this week's episode of Analytics Neat we take a look at a new initiative from Microsoft aimed at building an open source approach to digital identities.  What are DIDs? How would consumers build and interact with them?  What are the potential challenges? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    Microsoft Paper: https://azure.microsoft.com/en-us/overview/decentralized-identity/
    Movember Page: https://mobro.co/billbruno?mc=1
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
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  • Episode 36: IBM/Red Hat and the British Airways Data Breach
    In this week's episode of Analytics Neat we take a look at IBM's Acquisition of Red Hat and the ongoing saga of the British Airways data breach.  Why did IBM make this acquisition and what does it mean for the industry?  Why did the data breach happen in the first place?  What can you do to protect your own company? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 35: A Few Thoughts About 2019 Strategy
    In this week's episode of Analytics Neat we share a few things to think about as you head into your 2019 planning. Why should your thoughts on data collection change? Which channel is surging into importance in 2019? What happens when personalization gets too aggressive based on bad data? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 34: What is Artificial Intelligence (AI)?
    In this week's episode of Analytics Neat we explain what Artificial Intelligence (AI) really is and why Machine Learning is most likely what you're doing today within your business.  We also introduce a new segment to the podcast: "A little too personal."  What are the main challenges of AI and what do marketers do most with machine learning? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 33: Federal Prosecutors and the Media Agency Landscape
    In this week's episode of Analytics Neat we dig into the Wall Street Journal report outlining the federal investigation that has been launched into media buying practices.  We also review Forrester's first-ever Wave Report into the Media Agency world.  When did the first domino fall that ultimately led to this investigation? What non-transparent practices are likely to be looked into? Which agencies are leading the pack around the globe according to Forrester?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    Forrester Report: https://www.zenithmedia.com/wp-content/uploads/2018/09/RES141641.pdf
    K2 Intelligence Study: https://www.ana.net/content/show/id/industry-initiative-media-transparency-report
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
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  • Episode 32: Podcast Advertising Growth and Opportunity
    In this week's episode of Analytics Neat we review the opportunities and growth of podcast advertising.  What are the current and projected ad revenues for podcasts? What is unique about advertising on podcasts?  What audience are you reaching? How often do people listen to podcasts?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 31: Optimizely Feature Announcements at Opticon 2018
    In this week's episode of Analytics Neat we review six of the new features announced at Opticon 2018. What do I like about Optimizely as an alternative to Adobe Target?  Which features will add the most value to customers?  What is the Digital Experience Stack?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 30: Adobe/Marketo Rumors and New Features
    In this week's episode of Analytics Neat we enter the rumor mill and discuss the potential acquisition of Marketo by Adobe as first reported in Reuters.  What does Marketo do and why would Adobe be interested? How much money are we talking?  What other features did Adobe release this past week on the analytics side of the house? All of this and more in this week's episode of Analytics Neat. Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 29: The Google and Mastercard Partnership
    In this week's episode of Analytics Neat we dig into the secret partnership between Google and Mastercard that hit the news via Bloomberg almost two weeks ago.  How did the partnership form?  What data is being shared and to what end?  How can you opt out of this?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 28: Forrester’s Study on Digital Transformation
    In this week's episode of Analytics Neat we review a recent study from Forrester entitled "The Sorry State of Digital Transformation in 2018."  What is digital transformation?  What are the current challenges people are facing?  What skills are needed?  Is it really all gloom and doom like the title implies?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min

About Analytics Neat

From the publisher's feed

Analytics Neat is a weekly podcast that delves into the world of media, marketing, and analytics. We'll cover hot topics in the industry and highlight why it matters and what you should do about it. …