Analytics Neat

In this week's Episode of Analytics Neat we explore how to best utilize a Voice of Customer (VOC) technology to improve your customer experience both online and offline.  When people think of VOC, they instantly think of surveys and comment cards, but rarely think about how to use those inputs to create more value for their business.  We'll outline how to build a solid strategy for VOC as well as 4 tactics to apply right away to create that value.

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

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In this week's episode of Analytics Neat we review the Data Transparency Standards for audience targeting released for comment by the IAB Tech Lab at the end of May.  The first two parts of this four-part framework are available for comment until July 16th.  What does the framework hope to accomplish?  How will advertisers benefit?  What innovation can we expect from the tech industry as a result of the adoption of this framework?  All of this and more in this week's episode.  Thanks for listening!

IAB Standards: https://iabtechlab.com/standards/data-transparency/

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat

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In this week's episode of Analytics Neat we take a look at what turned out to be a very newsworthy week.  We discuss Accenture Interactive getting into programmatic buying and why is this a conflict of interest.  In addition, Adobe acquired Magento Commerce to enhance their Experience Cloud and we look at what that means for their customers.   Finally, Google and Facebook were hit with the first lawsuits after GDPR week began.  All of this and more in this week's episode.  Thanks for listening!

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat

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Ebiquity Blog on Accenture: https://blog.ebiquity.com/2018/05/accentures-programmatic-unit-represents-clear-conflicts-of-interest

In this week's episode of Analytics Neat, we take a look at why marketers struggle with personalization and how to move beyond the common roadblocks to build a proper personalization strategy.  What grade do marketers give for their personalization efforts? What role does data and technology play? What framework can you use to drive success in your organization?  All of this and more in this week's episode.  Thanks for listening!

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat

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Heineken announced last week that they intend on selecting and owning one global platform for Ad Verification, which is something that has historically been managed by agencies on behalf of clients.  Is this a good decision?  What are the implications and potential challenges?  What role could the office of the CDO play?  All of this and more in this week's episode.  Thanks for listening!

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat, we take a look at the Customer Data Platform (CDP) space.  This sector has become quite popular in the industry as of late, but what is a CDP?  How does that compare to a DMP?  Is this something you need or can you accomplish your goals with your existing technology stack? All of this and more in this week's episode.  Thanks for listening!

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat

Visit BillBruno.com

This week's Analytics Neat starts off with a look at two newsworthy items from the past week:  the updated martech landscape and the GDPR limitations of the Doubleclick ID.  We will then jump into a discussion about the viewability standards for ads in the marketplace and why we deserve better.  How does the private marketplace play into this?  What are the standard definitions for viewability across major platforms?  All of this and more in this week's episode.  Thanks for listening!

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat

Visit BillBruno.com

This week's episode of Analytics Neat takes a look at the retail sector and the necessary evolution therein.  With Toys "R" Us' demise, what are Walmart, Amazon, and IKEA doing to keep pace?  How is Walmart making moves to compete with Amazon?  Where do smart speakers fit into this equation?  All of this and more in this week's episode.  Thanks for listening! 

Article on Smart Speaker adoption: https://billbruno.com/2018/03/09/alexa-is-laughing-all-the-way-to-the-bank/

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat

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This week's episode of Analytics Neat starts with a look at the newest GDPR-related features from Google.  We will also do a walkthrough of two updates from Celebrus that caught my attention, including a very cool integration with Adobe Analytics.  Finally, we'll tie it all together with a concept I coined as the "data chain of custody" problem in the industry.  

Our GDPR Framework: http://www4.ebiquity.com/GDPR

Google Policies: https://privacy.google.com/businesses/adsservices/

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat

Visit BillBruno.com

This week's episode of Analytics Neat explores the challenges of selecting the right vendor for your business.  Over 58% of marketers struggle with this, according to a 2017 study by Infectious Media.  Why is it so difficult?  What are the attributes marketers look for in a vendor? What should you do to ensure you make the right decision?  All of this and more in this week's episode.  

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat

Visit BillBruno.com