Analytics Neat

Analytics Neat

By Bill BrunoBusinessTechnology
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Analytics Neat episodes

  • Episode 27: Google Location Data and Amazon
    In this week's episode of Analytics Neat we explore the latest privacy concern regarding Google's capture of location data.  What did the Associated Press stumble upon?  How will this impact trust from consumers?  Where does Amazon fit into this?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 26: Comcast, AT&T, and Data
    In this week's episode of Analytics Neat we turn back the clock to see what the Turn/Verizon controversy of 2015 has to do with my watching the PGA Championship final round yesterday.  What are Comcast and AT&T doing to compete against each other while also evolving their own platforms to future-proof their advertising spots?  What does this mean for advertisers and agencies?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 25: Google Attribution
    As a continuation of last week's episode of Analytics Neat, we take a look at what Google offers for Attribution within the Google Marketing Platform this week.  We'll see how Google's offering compares to Adobe, what's missing, and what this means for the industry going forward. I'd recommend you listen to Episode 24 as well to get the full story.  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 24: Adobe Attribution IQ
    On this week's Analytics Neat we review Adobe's launch of Attribution IQ for their customers.  What is it?  What does it do?  What doesn't it do and what are the things marketers need to keep in mind when interacting with the sandbox?  We'll cover all of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 23: Salesforce Acquires Datorama
    In this week's episode of Analytics Neat we take a look at the announcement last week that Salesforce has agreed to acquire Datorama for $800 Million.  What does Datorama do?  Why is Salesforce making this deal?  What are the implications for our industry?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 22: A/B Testing Isn’t Dead
    In this week's episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization.  How does A/B testing fit into the overall optimization tool kit?  How do you build momentum and continued success into your optimization program?  Why isn't A/B testing dead?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 21: The Power of Collaboration
    In this week's episode of Analytics Neat we cover the IPG acquisition of Acxiom and how to build better collaboration and teamwork within an organization to create better customer experiences.  What does Acxiom bring to the table for IPG? What are 4 inhibitors to teamwork? What are 3 things you can do today to improve communication across the business?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening! 
    Genesys CX Report:
    https://genbin.genesys.com/media/Genesys-CX-Report-FINAL_06112018.pdf
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 20: World Federation of Advertisers Publishes Global Media Charter
    In this week's episode of Analytics Neat we review the newly published Global Media Charter from the World Federation of Advertisers (WFA).  How is the document structured for media partners and advertisers? What are the main focal points of the different chapters?  What does this mean for the industry?  What's missing or lacking?  We cover all of this and more this week.  Thanks for listening!
    Read the Charter here: https://www.wfanet.org/news-centre/globalmediacharter/
    Coalition for Better Ads:
    https://www.betterads.org/standards/
    MRC Invalid Traffic Guidelines:
    http://mediaratingcouncil.org/101515_IVT%20Addendum%20FINAL%20%28Version%201.0%29.pdf
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 19: The Value of Location Analytics
    In this week's episode of Analytics Neat, we discuss the power of location-based analytics and how capturing location data can be helpful for your business.  Why is it important to collection location data?  What are some of the challenges?  What are the opportunities for businesses?  All of this and more in this week's episode.  Thanks for listening!
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min
  • Episode 18: Google Attribution and Trust
    In this week's episode of Analytics Neat we take a look at the data access changes from Google post-GDPR and how that impacts the ability to independently measure ROI.  With Google limiting access for further data integration, how will this impact true attribution modeling?  What will be the impact felt by advertisers and who currently has access to Google's Ads Data Hub?  In addition, we take a look at info coming out of Cannes regarding trust in social media.  
    WSJ Article: https://www.wsj.com/articles/trust-in-social-media-fallsraising-concerns-for-marketers-1529312580
    iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
    Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
    Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
    Visit BillBruno.com
    0 min

About Analytics Neat

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Analytics Neat is a weekly podcast that delves into the world of media, marketing, and analytics. We'll cover hot topics in the industry and highlight why it matters and what you should do about it. …