This week's episode of Analytics Neat delves into the world of Live Chat and how you can make it work smarter for your business to generate a more positive customer experience.  Where should you use it?  How can it help customers get from point A to point B?  What are the technical components that would enable you to do this in the most effective way? 

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

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Google/Salesforce Documentation: http://www.stratigent.com/community/analytics-insights-blog/google-analytics-360-salesforce-what-it-means-marketers

Facebook had yet another PR nightmare this past week involving Cambridge Analytica and the data of roughly 50 million Facebook users.  In this week's episode of Analytics Neat, we explore what happened, what this means for Facebook, and what we can expect going forward in the marketplace.

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat

Visit BillBruno.com

I had the pleasure of attending the Domo user conference, Domopalooza, in Salt Lake City last week.  This week's episode of Analytics Neat outlines some of the key product updates and innovations coming to the Domo platform in 2018.  We also look at how their product development aligns against the larger trends in the Business Intelligence (BI) industry.  This is an interesting sector to keep up with, and one where we are seeing similar parallels to the trends in the virtual assistant world (i.e. Siri and Alexa). 

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The amount of patience consumers have for a bad customer experience is dwindling.  Not only are consumers feeling less inclined to pick up a phone and call customer service, but they are also expecting resolution in real-time.  It's a confounding challenge for marketers to solve for and ultimately further enforces that you only have one chance to make a first impression.   Learn about this and what you can do about it in this week's episode. 

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Google and Salesforce announced a partnership and integration in Q4 of 2017.  The initial features rolled out in Q1 of 2018.  What can you do with it and what is coming in the future?  How does this compare to the Adobe - Microsoft partnership?  How can you integrate an Analytics and CRM platform regardless of the technology you use?  All of this and more in this week's episode!

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Episode 2 of the Analytics Neat Podcast explores Unilever's threats to pull digital advertising from Facebook and Google.

The first Analytics Neat episode focuses on recent

GDPR communication from Adobe and why it matters for brands.