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Algorithms and AI are working 24/7, 365. Can we, as humans outwork computers? Definitely not.Β
In this podcast, we discuss how to work WITH advances in machine learning to benefit business and overall life efficiency.
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Before someone is willing to buy, there are three things your customers need. In this week's podcast, we break down these needs and discuss why ultra-persuasive copywriting isn't the end-all to strong client relationships.
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As a Coloradan, I take full advantage of my proximity to the ski slopes. When I ride, I spend tons of time climbing out of snowdrifts.
Why? Because I run at the edge of what Iβm able to do.
In this week's podcast, I am going to share what snowboarding taught me about failure.Β
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Why do we feel so connected to successful people? Most times, it's because they are presenting their journey authentically. In this week's podcast, we will why sharing your human side with your audience will actually strengthen your brand story.
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In order to attract critters (leads) to your business, you must offer the right bait (content). In this week's podcast episode, we discuss how to create the ultimate offering that will both attract and be valuable for your potential clients.Β
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Similar to the dynamic nature of a parade, people are always moving in and out of your market. As a marketer, your audience is not static.Β
In this week's podcast, we will discuss why is so important to be constantly in-market to continuously captivate your crowd.Β
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The truth is: the quickest way to blow your marketing budget is to be βcreative." Your advertising needs to sell. In this week's podcast, we discuss how to avoid the "creative advertising" trap.
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